Marketing Solutions by Criteo vs Revcontent

• The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
• Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
• Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

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• Easy to get started and set up
• Low barrier for entry

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• Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
• Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
• Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

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• Customer support/account management it’s impossible to talk to a human.
• Improving the quality of traffic. It gets fraudulent traffic.
• Adding more targeting options
• Spends your money

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• Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
• Good ROI after that - After a few weeks, our COS started to get better!
• More traffic
• Some people complain about being too much retargeted

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• Best days were -25% roi
• Worst days were -77% roi

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