What users are saying about
113 Ratings
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Score 6.4 out of 100
5 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

I would recommend Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep doing adjustments to the campaigns.I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Gabriela Band | TrustRadius Reviewer

RollWorks

RollWorks is very well suited for -Optimizing capture of potential clients interested in your brand (encouraging visitors who take no action on our website to return) -Building brand awareness through specific campaigns -Driving engagement down the funnel for those who become aware or are aware of your brand -Identifying net new accounts to build your lists and outreach As for where RollWorks is less appropriate, it would be difficult to run RollWorks without a more mature content marketing machine. to make it run and deliver, RollWorks needs quality advertising and content campaigns, refreshed at regular intervals. It also requires a solid website as a "hub." Organizations with low content marketing maturity will not get the results they might expect. Quality in, quality out is a rule here.
Lisa Morrell | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
RollWorks
Data Transfer
Marketing Solutions by Criteo
7.7
RollWorks
DSP integration
Marketing Solutions by Criteo
7.5
RollWorks

Ad Campaigns

Marketing Solutions by Criteo
7.2
RollWorks
Ad campaign creation
Marketing Solutions by Criteo
7.5
RollWorks
Ad deployment
Marketing Solutions by Criteo
6.9
RollWorks
Display advertising
Marketing Solutions by Criteo
7.1
RollWorks
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.1
RollWorks

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.5
RollWorks
Ad dashboards
Marketing Solutions by Criteo
7.7
RollWorks
Ad performance reports
Marketing Solutions by Criteo
6.9
RollWorks
Ad conversion tracking
Marketing Solutions by Criteo
7.1
RollWorks
Ad attribution reporting
Marketing Solutions by Criteo
8.7
RollWorks
Cross-channel ad management
Marketing Solutions by Criteo
8.0
RollWorks
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
RollWorks

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

RollWorks

  • Ease of use with the platform
  • Keeping us informed of product changes
  • Providing a dashboard to see results
Anonymous | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

RollWorks

  • It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
  • They should be able to dig deeper into Salesforce reports within this platform.
Stella Olsson | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 7 answers
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
Kimberly Smith | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Stella Olsson | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.4
Based on 7 answers
I think for performance campaigns, Criteo is a great solution and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still needs to be developed further to improve my rating.
Anonymous | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.
Stella Olsson | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
Anonymous | TrustRadius Reviewer

RollWorks

We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Megan Kratzman | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
  • The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
  • Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.
Anonymous | TrustRadius Reviewer

RollWorks

  • Increased website traffic and conversions that feed deals
  • More and higher-quality leads that are more in line with our Ideal Client Profile
  • Greater visibility, measurement, and reporting of marketing investment ROI - very important
  • Higher efficiency and impact in both marketings spend and sales team prospecting efforts
Lisa Morrell | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

RollWorks

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
6.3
RollWorks
8.9

Likelihood to Renew

Marketing Solutions by Criteo
10.0
RollWorks

Usability

Marketing Solutions by Criteo
8.1
RollWorks
10.0

Support Rating

Marketing Solutions by Criteo
8.4
RollWorks
10.0

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