This review does not include a rating.
111 Ratings
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Score 6.8 out of 100
This review does not include a rating.

Feature Set Ratings

    Ad Network Integration

    6.6

    Marketing Solutions by Criteo

    66%

    RTB House Personalized Retargeting

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.5
    65%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.7
    67%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    8.1

    Marketing Solutions by Criteo

    81%

    RTB House Personalized Retargeting

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.8
    78%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.9
    79%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    8.2
    82%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.4
    84%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    RTB House Personalized Retargeting

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.2
    82%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.9
    79%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.8
    78%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    7.9
    79%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

      Likelihood to Recommend

      6.9

      Marketing Solutions by Criteo

      69%
      56 Ratings

      RTB House Personalized Retargeting

      N/A
      0 Ratings

      Likelihood to Renew

      10.0

      Marketing Solutions by Criteo

      100%
      1 Rating

      RTB House Personalized Retargeting

      N/A
      0 Ratings

      Usability

      8.3

      Marketing Solutions by Criteo

      83%
      9 Ratings

      RTB House Personalized Retargeting

      N/A
      0 Ratings

      Support Rating

      8.0

      Marketing Solutions by Criteo

      80%
      9 Ratings

      RTB House Personalized Retargeting

      N/A
      0 Ratings

      Likelihood to Recommend

      Criteo

      I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
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      RTB House

      No answers on this topic

      Pros

      Criteo

      • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
      • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
      • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
      • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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      RTB House

      No answers on this topic

      Cons

      Criteo

      • Tags and feed implementation : difficult and hard to understand for project and dev teams.
      • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
      • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
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      RTB House

      No answers on this topic

      Pricing Details

      Marketing Solutions by Criteo

      Starting Price

      Editions & Modules

      Marketing Solutions by Criteo editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing is based on a CPC model and is dependent on traffic generated to a site

        Pricing Info

        RTB House Personalized Retargeting

        Starting Price

        $0

        Editions & Modules

        RTB House Personalized Retargeting editions and modules pricing
        EditionModules

        Footnotes

          Offerings

          Free Trial
          Free/Freemium Version
          Premium Consulting/Integration Services

          Entry-level set up fee?

          Optional

          Additional Details

          Likelihood to Renew

          Criteo

          Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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          RTB House

          No answers on this topic

          Usability

          Criteo

          Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
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          RTB House

          No answers on this topic

          Support Rating

          Criteo

          I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
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          RTB House

          No answers on this topic

          Alternatives Considered

          Criteo

          Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
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          RTB House

          No answers on this topic

          Return on Investment

          Criteo

          • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
          • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
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          RTB House

          No answers on this topic

          Screenshots

          Add comparison