What users are saying about
111 Ratings
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Score 6.6 out of 100
6 Ratings
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Score 9 out of 100

Feature Set Ratings

  • Marketing Solutions by Criteo ranks higher in 1 feature set: Ad Network Integration

Ad Network Integration

6.8

Marketing Solutions by Criteo

68%
5.8

Simpli.fi

58%
Marketing Solutions by Criteo ranks higher in 1/2 features

Data Transfer

6.8
68%
25 Ratings
3.7
37%
2 Ratings

DSP integration

6.8
68%
21 Ratings
8.0
80%
1 Rating

Ad Campaigns

7.9

Marketing Solutions by Criteo

79%

Simpli.fi

Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 4/4 features

Ad campaign creation

7.7
77%
52 Ratings
N/A
0 Ratings

Ad deployment

7.7
77%
51 Ratings
N/A
0 Ratings

Display advertising

8.0
80%
53 Ratings
N/A
0 Ratings

Ad display and retargeting segmentation

8.1
81%
48 Ratings
N/A
0 Ratings

Ad Reporting & Analytics

7.7

Marketing Solutions by Criteo

77%

Simpli.fi

Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 6/6 features

Ad dashboards

8.0
80%
54 Ratings
N/A
0 Ratings

Ad performance reports

7.6
76%
53 Ratings
N/A
0 Ratings

Ad conversion tracking

7.6
76%
50 Ratings
N/A
0 Ratings

Ad attribution reporting

8.0
80%
12 Ratings
N/A
0 Ratings

Cross-channel ad management

8.0
80%
1 Rating
N/A
0 Ratings

Ad forecasting and optimization

6.8
68%
3 Ratings
N/A
0 Ratings

Data Collection

Marketing Solutions by Criteo

Feature Set Not Supported
N/A
3.8

Simpli.fi

38%
Simpli.fi ranks higher in 3/3 features

Collection of first-party data

N/A
0 Ratings
7.9
79%
2 Ratings

Collection of third-party data

N/A
0 Ratings
1.7
17%
3 Ratings

Access to Third-party Data Providers

N/A
0 Ratings
1.7
17%
3 Ratings

Data Classification

Marketing Solutions by Criteo

Feature Set Not Supported
N/A
6.2

Simpli.fi

62%
Simpli.fi ranks higher in 3/3 features

Audience taxonomy

N/A
0 Ratings
7.1
71%
2 Ratings

Tag Management

N/A
0 Ratings
6.3
63%
3 Ratings

Data Analysis Dashboard

N/A
0 Ratings
5.1
51%
3 Ratings

DMP Analytics

Marketing Solutions by Criteo

Feature Set Not Supported
N/A
6.6

Simpli.fi

66%
Simpli.fi ranks higher in 2/2 features

Campaign Analytics

N/A
0 Ratings
5.4
54%
3 Ratings

Audience Analytics

N/A
0 Ratings
7.9
79%
2 Ratings

Attribute Ratings

  • Marketing Solutions by Criteo is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.7

Marketing Solutions by Criteo

67%
56 Ratings
1.9

Simpli.fi

19%
3 Ratings

Likelihood to Renew

10.0

Marketing Solutions by Criteo

100%
1 Rating

Simpli.fi

N/A
0 Ratings

Usability

8.3

Marketing Solutions by Criteo

83%
9 Ratings

Simpli.fi

N/A
0 Ratings

Support Rating

8.1

Marketing Solutions by Criteo

81%
9 Ratings

Simpli.fi

N/A
0 Ratings

Likelihood to Recommend

Marketing Solutions by Criteo

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Mithil Patel | TrustRadius Reviewer

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
Anonymous | TrustRadius Reviewer

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Simpli.fi

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Simpli.fi

  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
Kevin Yip | TrustRadius Reviewer

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Simpli.fi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Simpli.fi

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Anonymous | TrustRadius Reviewer

Simpli.fi

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Gabriela Band | TrustRadius Reviewer

Simpli.fi

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Kimberly Smith | TrustRadius Reviewer

Simpli.fi

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
Anonymous | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
Anonymous | TrustRadius Reviewer

Simpli.fi

  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
Jared Frank | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Simpli.fi

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