What users are saying about
111 Ratings
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Score 6.6 out of 100
26 Ratings
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Score 6.3 out of 100

Feature Set Ratings

  • Marketing Solutions by Criteo ranks higher in 2 feature sets: Ad Network Integration, Ad Campaigns
  • Sizmek Ad Suite ranks higher in 1 feature set: Ad Reporting & Analytics

Ad Network Integration

6.8

Marketing Solutions by Criteo

68%
4.4

Sizmek Ad Suite

44%
Marketing Solutions by Criteo ranks higher in 1/2 features

Data Transfer

6.8
68%
25 Ratings
7.7
77%
4 Ratings

DSP integration

6.8
68%
21 Ratings
1.0
10%
5 Ratings

Ad Campaigns

7.9

Marketing Solutions by Criteo

79%
7.0

Sizmek Ad Suite

70%
Marketing Solutions by Criteo ranks higher in 3/5 features

Ad campaign creation

7.7
77%
52 Ratings
8.0
80%
9 Ratings

Ad deployment

7.7
77%
51 Ratings
7.0
70%
9 Ratings

Display advertising

8.0
80%
53 Ratings
8.0
80%
9 Ratings

Ad display and retargeting segmentation

8.1
81%
48 Ratings
6.5
65%
4 Ratings

Sequence targeting

N/A
0 Ratings
5.7
57%
3 Ratings

Ad Reporting & Analytics

7.7

Marketing Solutions by Criteo

77%
7.8

Sizmek Ad Suite

78%
Sizmek Ad Suite ranks higher in 4/6 features

Ad dashboards

8.0
80%
54 Ratings
6.0
60%
9 Ratings

Ad performance reports

7.6
76%
53 Ratings
7.0
70%
9 Ratings

Ad conversion tracking

7.6
76%
50 Ratings
8.0
80%
9 Ratings

Ad attribution reporting

8.0
80%
12 Ratings
9.0
90%
9 Ratings

Cross-channel ad management

8.0
80%
1 Rating
8.9
89%
8 Ratings

Ad forecasting and optimization

6.8
68%
3 Ratings
8.0
80%
6 Ratings

Attribute Ratings

  • Sizmek Ad Suite is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.8

Marketing Solutions by Criteo

68%
56 Ratings
8.0

Sizmek Ad Suite

80%
9 Ratings

Likelihood to Renew

10.0

Marketing Solutions by Criteo

100%
1 Rating

Sizmek Ad Suite

N/A
0 Ratings

Usability

8.3

Marketing Solutions by Criteo

83%
9 Ratings

Sizmek Ad Suite

N/A
0 Ratings

Support Rating

8.1

Marketing Solutions by Criteo

81%
9 Ratings

Sizmek Ad Suite

N/A
0 Ratings

Likelihood to Recommend

Marketing Solutions by Criteo

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Mithil Patel | TrustRadius Reviewer

Sizmek Ad Suite

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg | TrustRadius Reviewer

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Sizmek Ad Suite

  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
Anonymous | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Sizmek Ad Suite

  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
Anonymous | TrustRadius Reviewer

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Sizmek Ad Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Sizmek Ad Suite

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Anonymous | TrustRadius Reviewer

Sizmek Ad Suite

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Gabriela Band | TrustRadius Reviewer

Sizmek Ad Suite

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Kimberly Smith | TrustRadius Reviewer

Sizmek Ad Suite

For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
Paolo Manara | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
Anonymous | TrustRadius Reviewer

Sizmek Ad Suite

  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
Lisa Cao | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Sizmek Ad Suite

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