What users are saying about

Marketing Solutions by Criteo vs Smaato

Marketing Solutions by Criteo
111 Ratings
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Smaato
5 Ratings

Marketing Solutions by Criteo

111 Ratings
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Score 6.6 out of 100

Based on 111 reviews and ratings

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Smaato

5 Ratings
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Score 7 out of 100

Based on 5 reviews and ratings

Feature Set Ratings

    Ad Network Integration

    6.8

    Marketing Solutions by Criteo

    68%

    Smaato

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.8
    68%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.8
    68%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.9

    Marketing Solutions by Criteo

    79%

    Smaato

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.7
    77%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    7.9
    79%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.1
    81%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    Smaato

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.6
    76%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.6
    76%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Marketing Solutions by Criteo is rated higher in 2 areas: Usability, Support Rating
    • Smaato is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.7

    Marketing Solutions by Criteo

    67%
    56 Ratings
    7.0

    Smaato

    70%
    2 Ratings

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating

    Smaato

    N/A
    0 Ratings

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings
    8.0

    Smaato

    80%
    1 Rating

    Support Rating

    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings
    7.0

    Smaato

    70%
    2 Ratings

    Likelihood to Recommend

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.

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    Mithil Patel | TrustRadius Reviewer
    Mithil Patel
    View all 56 answers on this topic

    Smaato

    Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.

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    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 2 answers on this topic

    Pros

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.

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    Quim Giralt Bosch | TrustRadius Reviewer
    Quim Giralt Bosch
    View all 56 answers on this topic

    Smaato

    • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
    • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
    • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
    • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.

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    Julian Salinas | TrustRadius Reviewer
    Julian Salinas
    View all 2 answers on this topic

    Cons

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.

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    Baptiste CROENNE | TrustRadius Reviewer
    Baptiste CROENNE
    View all 56 answers on this topic

    Smaato

    • Inventory can be a bit pricey in competitive markets like the US.
    • Reporting dashboard is limited, needs work.
    • They don't offer a lof of transparency about margins over media cost.

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    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 2 answers on this topic

    Pricing Details

    Marketing Solutions by Criteo

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Smaato

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    —

    Likelihood to Renew

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.

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    Joe Preston | TrustRadius Reviewer
    Joe Preston
    View all 1 answers on this topic

    Smaato

    No score
    No answers yet
    No answers on this topic

    Usability

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 9 answers on this topic

    Smaato

    Smaato 8.0
    Based on 1 answer
    Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.

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    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 1 answers on this topic

    Support Rating

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.

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    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 9 answers on this topic

    Smaato

    Smaato 7.0
    Based on 2 answers
    Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.

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    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 2 answers on this topic

    Alternatives Considered

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.

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    Kimberly Smith | TrustRadius Reviewer
    Kimberly Smith
    View all 56 answers on this topic

    Smaato

    With over 20 demand partners in our stack, Smaato is in the top 5

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    Julian Salinas | TrustRadius Reviewer
    Julian Salinas
    View all 2 answers on this topic

    Return on Investment

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 56 answers on this topic

    Smaato

    • Increased overall revenue
    • Strong demand pool
    • Easy reporting

    Read full review

    Julian Salinas | TrustRadius Reviewer
    Julian Salinas
    View all 2 answers on this topic

    Screenshots

    Marketing Solutions by Criteo

    Smaato

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