Marketing Solutions by Criteo vs Smaato | TrustRadius

What users are saying about

Score 7 out of 10

Based on 104 reviews and ratings

Score 7.3 out of 10

Based on 5 reviews and ratings

Feature Rating Comparison

Marketing Solutions by Criteo

Smaato

Data Transfer

DSP integration

Marketing Solutions by Criteo

Smaato

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Marketing Solutions by Criteo

Smaato

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

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Baptiste CROENNE

Responsable - SEA

Infopro digitalWriting and Editing, 1001-5000 employees

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Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.

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Manager, Ad Operations

Whisper AppInternet, 51-200 employees

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Cons

Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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Inventory can be a bit pricey in competitive markets like the US.
Reporting dashboard is limited, needs work.
They don't offer a lof of transparency about margins over media cost.

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Sales Specialist

OgilvyInternet, 10,001+ employees

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Likelihood to Renew

Marketing Solutions by Criteo 10.0

Based on 1 answer

Criteo is the only remarketing firm worth using for a retailer, in my opinion.

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SEO

Pipeline Success IncRetail, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Marketing Solutions by Criteo 8.5

Based on 2 answers

Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Smaato 8.0

Based on 1 answer

Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.

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Sales Specialist

OgilvyInternet, 10,001+ employees

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Support Rating

Marketing Solutions by Criteo 9.0

Based on 2 answers

We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Smaato 7.0

Based on 2 answers

Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.

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Sales Specialist

OgilvyInternet, 10,001+ employees

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Alternatives Considered

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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With over 20 demand partners in our stack, Smaato is in the top 5

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Manager, Ad Operations

Whisper AppInternet, 51-200 employees

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Return on Investment

Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
Good ROI after that - After a few weeks, our COS started to get better!
More traffic
Some people complain about being too much retargeted

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Verified User

Manager in Marketing

Textiles Company, 11-50 employees

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Increased overall revenue
Strong demand pool
Easy reporting

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Manager, Ad Operations

Whisper AppInternet, 51-200 employees

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Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

Marketing Solutions by Criteo

Smaato

Marketing Solutions by Criteo

Smaato

Marketing Solutions by Criteo

Smaato

Marketing Solutions by Criteo

Smaato

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