What users are saying about
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.6 out of 100
Based on 111 reviews and ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7 out of 100
Based on 5 reviews and ratings
Feature Set Ratings
Ad Network Integration

6.8
Marketing Solutions by Criteo
68%

Smaato
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 2/2 features
Marketing Solutions by Criteo ranks higher in 2/2 features
Data Transfer

6.8
68%
25 Ratings

N/A
0 Ratings
DSP integration

6.8
68%
21 Ratings

N/A
0 Ratings
Ad Campaigns

7.9
Marketing Solutions by Criteo
79%

Smaato
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 4/4 features
Marketing Solutions by Criteo ranks higher in 4/4 features
Ad campaign creation

7.7
77%
52 Ratings

N/A
0 Ratings
Ad deployment

7.7
77%
51 Ratings

N/A
0 Ratings
Display advertising

7.9
79%
53 Ratings

N/A
0 Ratings
Ad display and retargeting segmentation

8.1
81%
48 Ratings

N/A
0 Ratings
Ad Reporting & Analytics

7.7
Marketing Solutions by Criteo
77%

Smaato
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 6/6 features
Marketing Solutions by Criteo ranks higher in 6/6 features
Ad dashboards

8.0
80%
54 Ratings

N/A
0 Ratings
Ad performance reports

7.6
76%
53 Ratings

N/A
0 Ratings
Ad conversion tracking

7.6
76%
50 Ratings

N/A
0 Ratings
Ad attribution reporting

8.0
80%
12 Ratings

N/A
0 Ratings
Cross-channel ad management

8.0
80%
1 Rating

N/A
0 Ratings
Ad forecasting and optimization

6.8
68%
3 Ratings

N/A
0 Ratings
Attribute Ratings
- Marketing Solutions by Criteo is rated higher in 2 areas: Usability, Support Rating
- Smaato is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.7
Marketing Solutions by Criteo
67%
56 Ratings

7.0
Smaato
70%
2 Ratings
Likelihood to Renew

10.0
Marketing Solutions by Criteo
100%
1 Rating

Smaato
N/A
0 Ratings
Usability

8.3
Marketing Solutions by Criteo
83%
9 Ratings

8.0
Smaato
80%
1 Rating
Support Rating

8.1
Marketing Solutions by Criteo
81%
9 Ratings

7.0
Smaato
70%
2 Ratings
Likelihood to Recommend
Marketing Solutions by Criteo
I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Digital Marketing
TKConsumer Services, 11-50 employees
Smaato
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
Sales Specialist
OgilvyInternet, 10,001+ employees
Pros
Marketing Solutions by Criteo
- You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
- Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
- The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
- Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
User Acquisition Specialist
Tangelo Games Corp.Gambling & Casinos, 51-200 employees
Smaato
- Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
- Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
- Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
- Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
Manager, Ad Operations
Whisper AppInternet, 51-200 employees
Cons
Marketing Solutions by Criteo
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Responsable - SEA
Infopro digitalWriting and Editing, 1001-5000 employees
Smaato
- Inventory can be a bit pricey in competitive markets like the US.
- Reporting dashboard is limited, needs work.
- They don't offer a lof of transparency about margins over media cost.
Sales Specialist
OgilvyInternet, 10,001+ employees
Pricing Details
Marketing Solutions by Criteo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Smaato
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Marketing Solutions by Criteo
Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
SEO
Pipeline Success IncRetail, 11-50 employees
Smaato
No score
No answers yet
No answers on this topic
Usability
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

Verified User
Employee in Marketing
Construction Company, 51-200 employeesSmaato
Smaato 8.0
Based on 1 answer
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
Sales Specialist
OgilvyInternet, 10,001+ employees
Support Rating
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Sales Specialist
OgilvyInternet, 10,001+ employees
Smaato
Smaato 7.0
Based on 2 answers
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
Sales Specialist
OgilvyInternet, 10,001+ employees
Alternatives Considered
Marketing Solutions by Criteo
Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Director digital
OgilvyInternet, 10,001+ employees
Smaato
With over 20 demand partners in our stack, Smaato is in the top 5
Manager, Ad Operations
Whisper AppInternet, 51-200 employees
Return on Investment
Marketing Solutions by Criteo
- More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
- Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesSmaato
- Increased overall revenue
- Strong demand pool
- Easy reporting
Manager, Ad Operations
Whisper AppInternet, 51-200 employees