What users are saying about

Marketing Solutions by Criteo vs SmartyAds DSP

Marketing Solutions by Criteo
111 Ratings
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SmartyAds DSP
4 Ratings

Marketing Solutions by Criteo

111 Ratings
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Score 6.6 out of 100

Based on 111 reviews and ratings

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SmartyAds DSP

4 Ratings
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Score 6 out of 100

Based on 4 reviews and ratings

Feature Set Ratings

    Ad Network Integration

    6.8

    Marketing Solutions by Criteo

    68%

    SmartyAds DSP

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.8
    68%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.8
    68%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.9

    Marketing Solutions by Criteo

    79%

    SmartyAds DSP

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.7
    77%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    8.0
    80%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.1
    81%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    SmartyAds DSP

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.6
    76%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.6
    76%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Marketing Solutions by Criteo is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.8

    Marketing Solutions by Criteo

    68%
    56 Ratings
    6.0

    SmartyAds DSP

    60%
    2 Ratings

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating

    SmartyAds DSP

    N/A
    0 Ratings

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings

    SmartyAds DSP

    N/A
    0 Ratings

    Support Rating

    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings

    SmartyAds DSP

    N/A
    0 Ratings

    Likelihood to Recommend

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.

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    Mithil Patel | TrustRadius Reviewer
    Mithil Patel
    View all 56 answers on this topic

    SmartyAds DSP

    SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Pros

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.

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    Quim Giralt Bosch | TrustRadius Reviewer
    Quim Giralt Bosch
    View all 56 answers on this topic

    SmartyAds DSP

    • Easy-to-use, friendly interface.
    • Interesting integrations.

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    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 2 answers on this topic

    Cons

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.

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    Baptiste CROENNE | TrustRadius Reviewer
    Baptiste CROENNE
    View all 56 answers on this topic

    SmartyAds DSP

    • Support team is not very good.
    • Not a lot of direct traffic, mostly reseller traffic.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Pricing Details

    Marketing Solutions by Criteo

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    SmartyAds DSP

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Likelihood to Renew

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.

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    Joe Preston | TrustRadius Reviewer
    Joe Preston
    View all 1 answers on this topic

    SmartyAds DSP

    No score
    No answers yet
    No answers on this topic

    Usability

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 9 answers on this topic

    SmartyAds DSP

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.

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    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 9 answers on this topic

    SmartyAds DSP

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.

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    Kimberly Smith | TrustRadius Reviewer
    Kimberly Smith
    View all 56 answers on this topic

    SmartyAds DSP

    MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.

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    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 2 answers on this topic

    Return on Investment

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 56 answers on this topic

    SmartyAds DSP

    • More inventory, more spend, ore budget, better ROI.
    • Fraud issues and refunds, decreasing ROI.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Screenshots

    Marketing Solutions by Criteo

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