What users are saying about
104 Ratings
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Score 7 out of 100
4 Ratings
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Score 6.3 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
SmartyAds DSP
6.3
Data Transfer
Marketing Solutions by Criteo
7.8
SmartyAds DSP
6.0
DSP integration
Marketing Solutions by Criteo
7.4
SmartyAds DSP
6.5

Ad Campaigns

Marketing Solutions by Criteo
6.9
SmartyAds DSP
7.7
Ad campaign creation
Marketing Solutions by Criteo
7.0
SmartyAds DSP
8.0
Ad deployment
Marketing Solutions by Criteo
6.5
SmartyAds DSP
7.5
Display advertising
Marketing Solutions by Criteo
7.1
SmartyAds DSP
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
SmartyAds DSP
7.5
Sequence targeting
Marketing Solutions by Criteo
SmartyAds DSP
8.0

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
SmartyAds DSP
7.7
Ad dashboards
Marketing Solutions by Criteo
7.2
SmartyAds DSP
7.5
Ad performance reports
Marketing Solutions by Criteo
6.7
SmartyAds DSP
7.5
Ad conversion tracking
Marketing Solutions by Criteo
6.8
SmartyAds DSP
7.5
Ad attribution reporting
Marketing Solutions by Criteo
8.0
SmartyAds DSP
8.0
Cross-channel ad management
Marketing Solutions by Criteo
8.0
SmartyAds DSP
8.5
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
SmartyAds DSP
7.0

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
6.9
SmartyAds DSP
6.4

Likelihood to Renew

Marketing Solutions by Criteo
10.0
SmartyAds DSP

Usability

Marketing Solutions by Criteo
8.5
SmartyAds DSP

Support Rating

Marketing Solutions by Criteo
9.0
SmartyAds DSP

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