What users are saying about
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.6 out of 100
Based on 111 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 4 reviews and ratings
Feature Set Ratings
Ad Network Integration

6.8
Marketing Solutions by Criteo
68%
SmartyAds DSP
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 2/2 features
Marketing Solutions by Criteo ranks higher in 2/2 features
Data Transfer

6.8
68%
25 Ratings
N/A
0 Ratings
DSP integration

6.8
68%
21 Ratings
N/A
0 Ratings
Ad Campaigns

7.9
Marketing Solutions by Criteo
79%
SmartyAds DSP
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 4/4 features
Marketing Solutions by Criteo ranks higher in 4/4 features
Ad campaign creation

7.7
77%
52 Ratings
N/A
0 Ratings
Ad deployment

7.7
77%
51 Ratings
N/A
0 Ratings
Display advertising

8.0
80%
53 Ratings
N/A
0 Ratings
Ad display and retargeting segmentation

8.1
81%
48 Ratings
N/A
0 Ratings
Ad Reporting & Analytics

7.7
Marketing Solutions by Criteo
77%
SmartyAds DSP
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 6/6 features
Marketing Solutions by Criteo ranks higher in 6/6 features
Ad dashboards

8.0
80%
54 Ratings
N/A
0 Ratings
Ad performance reports

7.6
76%
53 Ratings
N/A
0 Ratings
Ad conversion tracking

7.6
76%
50 Ratings
N/A
0 Ratings
Ad attribution reporting

8.0
80%
12 Ratings
N/A
0 Ratings
Cross-channel ad management

8.0
80%
1 Rating
N/A
0 Ratings
Ad forecasting and optimization

6.8
68%
3 Ratings
N/A
0 Ratings
Attribute Ratings
- Marketing Solutions by Criteo is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.8
Marketing Solutions by Criteo
68%
56 Ratings
6.0
SmartyAds DSP
60%
2 Ratings
Likelihood to Renew

10.0
Marketing Solutions by Criteo
100%
1 Rating
SmartyAds DSP
N/A
0 Ratings
Usability

8.3
Marketing Solutions by Criteo
83%
9 Ratings
SmartyAds DSP
N/A
0 Ratings
Support Rating

8.1
Marketing Solutions by Criteo
81%
9 Ratings
SmartyAds DSP
N/A
0 Ratings
Likelihood to Recommend
Marketing Solutions by Criteo
I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Digital Marketing
TKConsumer Services, 11-50 employees
SmartyAds DSP
SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.

Verified User
Manager in Sales
Internet Company, 51-200 employeesPros
Marketing Solutions by Criteo
- You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
- Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
- The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
- Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
User Acquisition Specialist
Tangelo Games Corp.Gambling & Casinos, 51-200 employees
SmartyAds DSP
- Easy-to-use, friendly interface.
- Interesting integrations.
Sales Specialist
OgilvyInternet, 10,001+ employees
Cons
Marketing Solutions by Criteo
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Responsable - SEA
Infopro digitalWriting and Editing, 1001-5000 employees
SmartyAds DSP
- Support team is not very good.
- Not a lot of direct traffic, mostly reseller traffic.

Verified User
Manager in Sales
Internet Company, 51-200 employeesPricing Details
Marketing Solutions by Criteo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—SmartyAds DSP
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Marketing Solutions by Criteo
Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
SEO
Pipeline Success IncRetail, 11-50 employees
SmartyAds DSP
No score
No answers yet
No answers on this topic
Usability
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

Verified User
Employee in Marketing
Construction Company, 51-200 employeesSmartyAds DSP
No score
No answers yet
No answers on this topic
Support Rating
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Sales Specialist
OgilvyInternet, 10,001+ employees
SmartyAds DSP
No score
No answers yet
No answers on this topic
Alternatives Considered
Marketing Solutions by Criteo
Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Director digital
OgilvyInternet, 10,001+ employees
SmartyAds DSP
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Sales Specialist
OgilvyInternet, 10,001+ employees
Return on Investment
Marketing Solutions by Criteo
- More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
- Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesSmartyAds DSP
- More inventory, more spend, ore budget, better ROI.
- Fraud issues and refunds, decreasing ROI.

Verified User
Manager in Sales
Internet Company, 51-200 employees