What users are saying about
111 Ratings
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Score 6.6 out of 100
2 Ratings
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Score 10 out of 100

Feature Set Ratings

  • Sojern RevDirect ranks higher in 2 feature sets: Ad Campaigns, Ad Reporting & Analytics

Ad Network Integration

6.8

Marketing Solutions by Criteo

68%

Sojern RevDirect

Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 2/2 features

Data Transfer

6.8
68%
25 Ratings
N/A
0 Ratings

DSP integration

6.8
68%
21 Ratings
N/A
0 Ratings

Ad Campaigns

7.9

Marketing Solutions by Criteo

79%
8.3

Sojern RevDirect

83%
Sojern RevDirect ranks higher in 4/4 features

Ad campaign creation

7.7
77%
52 Ratings
8.0
80%
1 Rating

Ad deployment

7.7
77%
51 Ratings
8.0
80%
1 Rating

Display advertising

7.9
79%
53 Ratings
8.0
80%
1 Rating

Ad display and retargeting segmentation

8.1
81%
48 Ratings
9.0
90%
1 Rating

Ad Reporting & Analytics

7.7

Marketing Solutions by Criteo

77%
10.0

Sojern RevDirect

100%
Marketing Solutions by Criteo ranks higher in 4/6 features

Ad dashboards

8.0
80%
54 Ratings
10.0
100%
1 Rating

Ad performance reports

7.6
76%
53 Ratings
10.0
100%
1 Rating

Ad conversion tracking

7.6
76%
50 Ratings
N/A
0 Ratings

Ad attribution reporting

8.0
80%
12 Ratings
N/A
0 Ratings

Cross-channel ad management

8.0
80%
1 Rating
N/A
0 Ratings

Ad forecasting and optimization

6.8
68%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • Sojern RevDirect is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.7

Marketing Solutions by Criteo

67%
56 Ratings
10.0

Sojern RevDirect

100%
1 Rating

Likelihood to Renew

10.0

Marketing Solutions by Criteo

100%
1 Rating

Sojern RevDirect

N/A
0 Ratings

Usability

8.3

Marketing Solutions by Criteo

83%
9 Ratings

Sojern RevDirect

N/A
0 Ratings

Support Rating

8.1

Marketing Solutions by Criteo

81%
9 Ratings

Sojern RevDirect

N/A
0 Ratings

Likelihood to Recommend

Marketing Solutions by Criteo

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Mithil Patel | TrustRadius Reviewer

Sojern RevDirect

Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
Lauren Ericksen | TrustRadius Reviewer

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Sojern RevDirect

  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
Lauren Ericksen | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Sojern RevDirect

  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
Lauren Ericksen | TrustRadius Reviewer

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Sojern RevDirect

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Anonymous | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Gabriela Band | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Kimberly Smith | TrustRadius Reviewer

Sojern RevDirect

Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
Anonymous | TrustRadius Reviewer

Sojern RevDirect

  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
Lauren Ericksen | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Sojern RevDirect

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