What users are saying about
111 Ratings
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Score 6.6 out of 100
6 Ratings
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Score 5.8 out of 100

Feature Set Ratings

    Ad Network Integration

    6.8

    Marketing Solutions by Criteo

    68%

    Springbot

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.8
    68%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.8
    68%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.9

    Marketing Solutions by Criteo

    79%

    Springbot

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.7
    77%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    7.9
    79%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.1
    81%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    Springbot

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.6
    76%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.6
    76%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    5.2

    Springbot

    52%
    Springbot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Dynamic content

    N/A
    0 Ratings
    5.2
    52%
    3 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    3.5
    35%
    2 Ratings

    Landing pages

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    5.2
    52%
    3 Ratings

    Mobile optimization

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    List management

    N/A
    0 Ratings
    5.2
    52%
    3 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Lead Management

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    7.0

    Springbot

    70%
    Springbot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Campaign Management

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    5.6

    Springbot

    56%
    Springbot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Social Media Marketing

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    3.5

    Springbot

    35%
    Springbot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    3.1
    31%
    2 Ratings

    Social profile integration

    N/A
    0 Ratings
    3.8
    38%
    2 Ratings

    Reporting & Analytics

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    5.2

    Springbot

    52%
    Springbot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    5.2
    52%
    3 Ratings

    Standard reports

    N/A
    0 Ratings
    5.2
    52%
    3 Ratings

    Custom reports

    N/A
    0 Ratings
    5.2
    52%
    3 Ratings

    Platform & Infrastructure

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    7.1

    Springbot

    71%
    Springbot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    5.2
    52%
    3 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Customizability

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with SugarCRM

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Attribute Ratings

    • Marketing Solutions by Criteo is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    6.7

    Marketing Solutions by Criteo

    67%
    56 Ratings
    4.6

    Springbot

    46%
    5 Ratings

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating

    Springbot

    N/A
    0 Ratings

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings
    4.5

    Springbot

    45%
    4 Ratings

    Support Rating

    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings
    5.2

    Springbot

    52%
    3 Ratings

    Likelihood to Recommend

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Mithil Patel | TrustRadius Reviewer

    Springbot

    Well Suited For:
    • Small businesses with small marketing teams.
    • Shopify Customers.
    • Small businesses that want more reporting/segmented lists.
    • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
    Less appropriate
    • Customer who are currently using Klaviyo.
    • Business who do not have a Shopify website.
    Alex Mills | TrustRadius Reviewer

    Pros

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Quim Giralt Bosch | TrustRadius Reviewer

    Springbot

    • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
    • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
    • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
    • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
    • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
    • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
    Melissa Best | TrustRadius Reviewer

    Cons

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Baptiste CROENNE | TrustRadius Reviewer

    Springbot

    • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
    • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
    • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
    • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
    Raymond Smith | TrustRadius Reviewer

    Pricing Details

    Marketing Solutions by Criteo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Marketing Solutions by Criteo Editions & Modules

    Additional Pricing Details
    Pricing is based on a CPC model and is dependent on traffic generated to a site

    Springbot

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

    Springbot Editions & Modules

    Edition
    Platform Base Package$199/month1
    1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
    Additional Pricing Details
    See website for pricing calculator for additional pricing options.

    Likelihood to Renew

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Joe Preston | TrustRadius Reviewer

    Springbot

    No score
    No answers yet
    No answers on this topic

    Usability

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Anonymous | TrustRadius Reviewer

    Springbot

    Springbot 4.5
    Based on 4 answers
    Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Gabriela Band | TrustRadius Reviewer

    Springbot

    Springbot 5.2
    Based on 3 answers
    We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
    Alex Mills | TrustRadius Reviewer

    Alternatives Considered

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
    Kimberly Smith | TrustRadius Reviewer

    Springbot

    Springbit is more expensive, more complicated and delivered less.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Anonymous | TrustRadius Reviewer

    Springbot

    • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
    • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
    • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
    Melissa Best | TrustRadius Reviewer

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