What users are saying about
104 Ratings
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Score 7 out of 100
6 Ratings
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Score 5.1 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Springbot
Data Transfer
Marketing Solutions by Criteo
7.8
Springbot
DSP integration
Marketing Solutions by Criteo
7.4
Springbot

Ad Campaigns

Marketing Solutions by Criteo
6.9
Springbot
Ad campaign creation
Marketing Solutions by Criteo
7.0
Springbot
Ad deployment
Marketing Solutions by Criteo
6.5
Springbot
Display advertising
Marketing Solutions by Criteo
7.1
Springbot
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Springbot

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Springbot
Ad dashboards
Marketing Solutions by Criteo
7.2
Springbot
Ad performance reports
Marketing Solutions by Criteo
6.7
Springbot
Ad conversion tracking
Marketing Solutions by Criteo
6.8
Springbot
Ad attribution reporting
Marketing Solutions by Criteo
8.0
Springbot
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Springbot
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Springbot

Email & Online Marketing

Marketing Solutions by Criteo
Springbot
5.9
WYSIWYG email editor
Marketing Solutions by Criteo
Springbot
5.7
Dynamic content
Marketing Solutions by Criteo
Springbot
6.0
Ability to test dynamic content
Marketing Solutions by Criteo
Springbot
4.2
Landing pages
Marketing Solutions by Criteo
Springbot
8.2
A/B testing
Marketing Solutions by Criteo
Springbot
6.0
Mobile optimization
Marketing Solutions by Criteo
Springbot
5.7
Email deliverability reporting
Marketing Solutions by Criteo
Springbot
5.7
List management
Marketing Solutions by Criteo
Springbot
6.0
Triggered drip sequences
Marketing Solutions by Criteo
Springbot
5.7

Lead Management

Marketing Solutions by Criteo
Springbot
7.4
Lead nurturing
Marketing Solutions by Criteo
Springbot
5.7
Lead scoring and grading
Marketing Solutions by Criteo
Springbot
9.1
Data quality management
Marketing Solutions by Criteo
Springbot
5.7
Automated sales alerts and tasks
Marketing Solutions by Criteo
Springbot
9.1

Campaign Management

Marketing Solutions by Criteo
Springbot
6.0
Calendaring
Marketing Solutions by Criteo
Springbot
5.7
Event/webinar marketing
Marketing Solutions by Criteo
Springbot
6.4

Social Media Marketing

Marketing Solutions by Criteo
Springbot
4.2
Social sharing and campaigns
Marketing Solutions by Criteo
Springbot
3.8
Social profile integration
Marketing Solutions by Criteo
Springbot
4.6

Reporting & Analytics

Marketing Solutions by Criteo
Springbot
6.0
Dashboards
Marketing Solutions by Criteo
Springbot
6.0
Standard reports
Marketing Solutions by Criteo
Springbot
6.0
Custom reports
Marketing Solutions by Criteo
Springbot
6.0

Platform & Infrastructure

Marketing Solutions by Criteo
Springbot
7.2
API
Marketing Solutions by Criteo
Springbot
6.0
Role-based workflow & approvals
Marketing Solutions by Criteo
Springbot
8.2
Customizability
Marketing Solutions by Criteo
Springbot
7.3
Integration with Salesforce.com
Marketing Solutions by Criteo
Springbot
7.3
Integration with Microsoft Dynamics CRM
Marketing Solutions by Criteo
Springbot
7.3
Integration with SugarCRM
Marketing Solutions by Criteo
Springbot
7.3

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Springbot

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Raymond Smith | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Springbot

Springbot 5.1
Based on 4 answers
Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Anonymous | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Springbot

Springbot 6.0
Based on 3 answers
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Alex Mills | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketing Solutions by Criteo Editions & Modules

Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
7.0
Springbot
4.4

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Springbot

Usability

Marketing Solutions by Criteo
8.5
Springbot
5.1

Support Rating

Marketing Solutions by Criteo
9.0
Springbot
6.0

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