Marketing Solutions by Criteo vs The Trade Desk | TrustRadius

What users are saying about

Score 7 out of 10

Based on 104 reviews and ratings

Score 9 out of 10

Based on 16 reviews and ratings

Feature Rating Comparison

Marketing Solutions by Criteo

The Trade Desk

Data Transfer

DSP integration

Marketing Solutions by Criteo

The Trade Desk

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Marketing Solutions by Criteo

The Trade Desk

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Marketing Solutions by Criteo

The Trade Desk

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Marketing Solutions by Criteo

The Trade Desk

Audience taxonomy

Tag Management

Data Analysis Dashboard

Marketing Solutions by Criteo

The Trade Desk

Campaign Analytics

Audience Analytics

Pros

The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

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Baptiste CROENNE

Responsable - SEA

Infopro digitalWriting and Editing, 1001-5000 employees

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Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
Auto-optimization and pacing tools allow for less manual campaign management.

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

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Cons

Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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I honestly can say that The Trade Desk hit all the marks on their offerings.
There is not really anything negative about The Trade Desk.
The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.

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Paid Search Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Likelihood to Renew

Marketing Solutions by Criteo 10.0

Based on 1 answer

Criteo is the only remarketing firm worth using for a retailer, in my opinion.

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SEO

Pipeline Success IncRetail, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Marketing Solutions by Criteo 8.5

Based on 2 answers

Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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The Trade Desk 10.0

Based on 1 answer

It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Support Rating

Marketing Solutions by Criteo 9.0

Based on 2 answers

We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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The Trade Desk 10.0

Based on 1 answer

We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Alternatives Considered

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.

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Verified User

Manager in Sales

Internet Company, 51-200 employees

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Return on Investment

Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
Good ROI after that - After a few weeks, our COS started to get better!
More traffic
Some people complain about being too much retargeted

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Verified User

Manager in Marketing

Textiles Company, 11-50 employees

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The Trade Desk has helped us get more budget from clients by delivering results.
It has allowed us to buy cheaper inventory than other online channels.
It has allowed us to not invest on our own DSP solution and use theirs.

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Sales Specialist

OgilvyInternet, 10,001+ employees

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Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Marketing Solutions by Criteo

The Trade Desk

Marketing Solutions by Criteo

The Trade Desk

Marketing Solutions by Criteo

The Trade Desk

Marketing Solutions by Criteo

The Trade Desk

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