What users are saying about
111 Ratings
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Score 6.8 out of 100
3 Ratings
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Score 8.8 out of 100

Feature Set Ratings

    Ad Network Integration

    6.6

    Marketing Solutions by Criteo

    66%

    TripleLift

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.5
    65%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.7
    67%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    8.1

    Marketing Solutions by Criteo

    81%

    TripleLift

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.8
    78%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.9
    79%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    8.2
    82%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.4
    84%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    TripleLift

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.2
    82%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.8
    78%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.8
    78%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    7.9
    79%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • TripleLift is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.9

    Marketing Solutions by Criteo

    69%
    56 Ratings
    8.0

    TripleLift

    80%
    1 Rating

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating

    TripleLift

    N/A
    0 Ratings

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings

    TripleLift

    N/A
    0 Ratings

    Support Rating

    8.0

    Marketing Solutions by Criteo

    80%
    9 Ratings

    TripleLift

    N/A
    0 Ratings

    Likelihood to Recommend

    Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Read full review

    Triplelift

    TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.
    Read full review

    Pros

    Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Read full review

    Triplelift

    • Great Support team.
    • Custom made ad formats to drive exposure.
    • Very competitive CPMs.
    Read full review

    Cons

    Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Read full review

    Triplelift

    • Reporting not very granular.
    • Not enough data integrations on the exchange.
    • PMPs on the platforms are expensive compared to the open exchange.
    Read full review

    Pricing Details

    Marketing Solutions by Criteo

    Starting Price

    Editions & Modules

    Marketing Solutions by Criteo editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing is based on a CPC model and is dependent on traffic generated to a site

      Pricing Info

      TripleLift

      Starting Price

      Editions & Modules

      TripleLift editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Criteo

        Criteo is the only remarketing firm worth using for a retailer, in my opinion.
        Read full review

        Triplelift

        No answers on this topic

        Usability

        Criteo

        Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
        Read full review

        Triplelift

        No answers on this topic

        Support Rating

        Criteo

        I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
        Read full review

        Triplelift

        No answers on this topic

        Alternatives Considered

        Criteo

        Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
        Read full review

        Triplelift

        The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
        Read full review

        Return on Investment

        Criteo

        • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
        • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
        Read full review

        Triplelift

        • Increases reach and budgets for more revenue.
        • Provides new formats to diversify media mix.
        • Margins are a bit high, decreasing ROI.
        Read full review

        Screenshots

        Add comparison