111 Ratings
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Score 6.6 out of 100
22 Ratings
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Score 8.3 out of 100

Feature Set Ratings

  • Marketing Solutions by Criteo ranks higher in 2 feature sets: Ad Campaigns, Ad Reporting & Analytics
  • Marketing Solutions by Criteo and TubeMogul (discontinued) are tied in 1 feature set: Ad Network Integration

Ad Network Integration

6.8

Marketing Solutions by Criteo

68%
6.8

TubeMogul (discontinued)

68%
Marketing Solutions by Criteo ranks higher in 1/2 features

Data Transfer

6.8
68%
25 Ratings
6.4
64%
5 Ratings

DSP integration

6.8
68%
21 Ratings
7.1
71%
6 Ratings

Ad Campaigns

7.9

Marketing Solutions by Criteo

79%
6.7

TubeMogul (discontinued)

67%
Marketing Solutions by Criteo ranks higher in 4/5 features

Ad campaign creation

7.7
77%
52 Ratings
6.5
65%
6 Ratings

Ad deployment

7.7
77%
51 Ratings
6.6
66%
6 Ratings

Display advertising

7.9
79%
53 Ratings
7.5
75%
2 Ratings

Ad display and retargeting segmentation

8.1
81%
48 Ratings
6.0
60%
4 Ratings

Sequence targeting

N/A
0 Ratings
6.9
69%
2 Ratings

Ad Reporting & Analytics

7.7

Marketing Solutions by Criteo

77%
5.7

TubeMogul (discontinued)

57%
Marketing Solutions by Criteo ranks higher in 6/6 features

Ad dashboards

8.0
80%
54 Ratings
7.3
73%
7 Ratings

Ad performance reports

7.6
76%
53 Ratings
6.7
67%
7 Ratings

Ad conversion tracking

7.6
76%
50 Ratings
5.2
52%
2 Ratings

Ad attribution reporting

8.0
80%
12 Ratings
3.1
31%
2 Ratings

Cross-channel ad management

8.0
80%
1 Rating
6.4
64%
5 Ratings

Ad forecasting and optimization

6.8
68%
3 Ratings
5.5
55%
6 Ratings

Attribute Ratings

  • Marketing Solutions by Criteo is rated higher in 1 area: Likelihood to Renew
  • TubeMogul (discontinued) is rated higher in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

6.7

Marketing Solutions by Criteo

67%
56 Ratings
7.0

TubeMogul (discontinued)

70%
10 Ratings

Likelihood to Renew

10.0

Marketing Solutions by Criteo

100%
1 Rating
4.0

TubeMogul (discontinued)

40%
2 Ratings

Usability

8.3

Marketing Solutions by Criteo

83%
9 Ratings
10.0

TubeMogul (discontinued)

100%
1 Rating

Support Rating

8.1

Marketing Solutions by Criteo

81%
9 Ratings

TubeMogul (discontinued)

N/A
0 Ratings

Likelihood to Recommend

Marketing Solutions by Criteo

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Mithil Patel | TrustRadius Reviewer

TubeMogul (discontinued)

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
Anonymous | TrustRadius Reviewer

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

TubeMogul (discontinued)

  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
Anonymous | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

TubeMogul (discontinued)

  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
Anonymous | TrustRadius Reviewer

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

TubeMogul (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

TubeMogul (discontinued)

TubeMogul (discontinued) 4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva | TrustRadius Reviewer

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

TubeMogul (discontinued) 10.0
Based on 1 answer
No answer on this topic is available.

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Gabriela Band | TrustRadius Reviewer

TubeMogul (discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Kimberly Smith | TrustRadius Reviewer

TubeMogul (discontinued)

TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
Anonymous | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Keith LeMontang | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

TubeMogul (discontinued)

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