111 Ratings
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Score 6.6 out of 100
35 Ratings
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Score 7.3 out of 100

Feature Set Ratings

  • Marketing Solutions by Criteo ranks higher in 1 feature set: Ad Campaigns
  • Verizon Media Ad Platform ranks higher in 2 feature sets: Ad Network Integration, Ad Reporting & Analytics

Ad Network Integration

6.8

Marketing Solutions by Criteo

68%
8.5

Verizon Media Ad Platform

85%
Verizon Media Ad Platform ranks higher in 2/2 features

Data Transfer

6.7
67%
25 Ratings
8.5
85%
5 Ratings

DSP integration

6.8
68%
21 Ratings
8.5
85%
4 Ratings

Ad Campaigns

7.9

Marketing Solutions by Criteo

79%
7.7

Verizon Media Ad Platform

77%
Verizon Media Ad Platform ranks higher in 3/5 features

Ad campaign creation

7.7
77%
52 Ratings
7.9
79%
8 Ratings

Ad deployment

7.7
77%
51 Ratings
7.9
79%
7 Ratings

Display advertising

8.0
80%
53 Ratings
7.9
79%
8 Ratings

Ad display and retargeting segmentation

8.1
81%
48 Ratings
7.9
79%
8 Ratings

Sequence targeting

N/A
0 Ratings
6.8
68%
5 Ratings

Ad Reporting & Analytics

7.7

Marketing Solutions by Criteo

77%
8.3

Verizon Media Ad Platform

83%
Verizon Media Ad Platform ranks higher in 6/6 features

Ad dashboards

8.0
80%
54 Ratings
8.8
88%
8 Ratings

Ad performance reports

7.6
76%
53 Ratings
7.9
79%
8 Ratings

Ad conversion tracking

7.6
76%
50 Ratings
8.4
84%
8 Ratings

Ad attribution reporting

8.0
80%
12 Ratings
8.5
85%
5 Ratings

Cross-channel ad management

8.0
80%
1 Rating
8.0
80%
5 Ratings

Ad forecasting and optimization

6.8
68%
3 Ratings
8.5
85%
7 Ratings

Attribute Ratings

  • Verizon Media Ad Platform is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.8

Marketing Solutions by Criteo

68%
56 Ratings
7.9

Verizon Media Ad Platform

79%
9 Ratings

Likelihood to Renew

10.0

Marketing Solutions by Criteo

100%
1 Rating

Verizon Media Ad Platform

N/A
0 Ratings

Usability

8.3

Marketing Solutions by Criteo

83%
9 Ratings

Verizon Media Ad Platform

N/A
0 Ratings

Support Rating

8.1

Marketing Solutions by Criteo

81%
9 Ratings

Verizon Media Ad Platform

N/A
0 Ratings

Likelihood to Recommend

Marketing Solutions by Criteo

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Mithil Patel | TrustRadius Reviewer

Verizon Media Ad Platform

Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Anonymous | TrustRadius Reviewer

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Verizon Media Ad Platform

  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Verizon Media Ad Platform

  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
Christian Gesú De Andrade Trillo | TrustRadius Reviewer

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Verizon Media Ad Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Verizon Media Ad Platform

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Gabriela Band | TrustRadius Reviewer

Verizon Media Ad Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Kimberly Smith | TrustRadius Reviewer

Verizon Media Ad Platform

Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Anonymous | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Anonymous | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Verizon Media Ad Platform

Add comparison