Marketing Solutions by Criteo vs Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

• The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
• Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
• Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

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• Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
• Provides unique ways to differentiate advertisers in top positions on search results pages.
• Creates unique tactics to utilize on display networks (carousel and video takeovers).

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• Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
• Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
• Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

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• No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
• Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.

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• Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
• Good ROI after that - After a few weeks, our COS started to get better!
• More traffic
• Some people complain about being too much retargeted

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• It has created a more comprehensive understanding of the audience to whom a client is marketing.
• It allows clients to target and reach audience members on all major search platforms.
• It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.

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