111 Ratings
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Score 6.6 out of 100
35 Ratings
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Score 6.1 out of 100

Feature Set Ratings

    Ad Network Integration

    6.8

    Marketing Solutions by Criteo

    68%

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.8
    68%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.8
    68%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.9

    Marketing Solutions by Criteo

    79%

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.7
    77%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    7.9
    79%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.1
    81%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.6
    76%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.6
    76%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Marketing Solutions by Criteo is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    6.7

    Marketing Solutions by Criteo

    67%
    56 Ratings
    5.5

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    55%
    15 Ratings

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    N/A
    0 Ratings

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings
    5.4

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    54%
    3 Ratings

    Support Rating

    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings
    6.5

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    65%
    8 Ratings

    Likelihood to Recommend

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Mithil Patel | TrustRadius Reviewer

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
    Vincent Misiewicz | TrustRadius Reviewer

    Pros

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Quim Giralt Bosch | TrustRadius Reviewer

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
    • Provides unique ways to differentiate advertisers in top positions on search results pages.
    • Creates unique tactics to utilize on display networks (carousel and video takeovers).
    Alexander Rodriguez | TrustRadius Reviewer

    Cons

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Baptiste CROENNE | TrustRadius Reviewer

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
    • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
    Brandon Mitchell | TrustRadius Reviewer

    Pricing Details

    Marketing Solutions by Criteo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Marketing Solutions by Criteo Editions & Modules

    Additional Pricing Details
    Pricing is based on a CPC model and is dependent on traffic generated to a site

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $25 per month

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) Editions & Modules

    Edition
    Yahoo Gemini!$25.001
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Joe Preston | TrustRadius Reviewer

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    No score
    No answers yet
    No answers on this topic

    Usability

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Anonymous | TrustRadius Reviewer

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) 5.4
    Based on 3 answers
    One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Gabriela Band | TrustRadius Reviewer

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) 6.5
    Based on 8 answers
    They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
    Kimberly Smith | TrustRadius Reviewer

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
    Nathan Richardson | TrustRadius Reviewer

    Return on Investment

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Anonymous | TrustRadius Reviewer

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

    • It has created a more comprehensive understanding of the audience to whom a client is marketing.
    • It allows clients to target and reach audience members on all major search platforms.
    • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
    Leah Jakaitis | TrustRadius Reviewer

    Screenshots

    Marketing Solutions by Criteo

    Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)

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