104 Ratings
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Score 7 out of 100
34 Ratings
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Score 6.2 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
Vincent Misiewicz | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Data Transfer
Marketing Solutions by Criteo
7.8
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
DSP integration
Marketing Solutions by Criteo
7.4
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Ad Campaigns

Marketing Solutions by Criteo
6.9
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Ad campaign creation
Marketing Solutions by Criteo
7.0
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Ad deployment
Marketing Solutions by Criteo
6.5
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Display advertising
Marketing Solutions by Criteo
7.1
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Ad dashboards
Marketing Solutions by Criteo
7.2
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Ad performance reports
Marketing Solutions by Criteo
6.7
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Ad conversion tracking
Marketing Solutions by Criteo
6.8
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Ad attribution reporting
Marketing Solutions by Criteo
8.0
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
Alexander Rodriguez | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
Brandon Mitchell | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 5.3
Based on 3 answers
One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
Anonymous | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 6.3
Based on 8 answers
They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
Nathan Richardson | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • It has created a more comprehensive understanding of the audience to whom a client is marketing.
  • It allows clients to target and reach audience members on all major search platforms.
  • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
Leah Jakaitis | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketing Solutions by Criteo Editions & Modules

Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising Editions & Modules

Edition
Yahoo Gemini!$25.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
6.9
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
6.0

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Usability

Marketing Solutions by Criteo
8.5
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
5.3

Support Rating

Marketing Solutions by Criteo
9.0
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
6.3

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