What users are saying about
113 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.4 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

I would recommend Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep doing adjustments to the campaigns.I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Gabriela Band | TrustRadius Reviewer

Videology

All work was done online
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Videology
Data Transfer
Marketing Solutions by Criteo
7.7
Videology
DSP integration
Marketing Solutions by Criteo
7.5
Videology

Ad Campaigns

Marketing Solutions by Criteo
7.2
Videology
Ad campaign creation
Marketing Solutions by Criteo
7.5
Videology
Ad deployment
Marketing Solutions by Criteo
6.9
Videology
Display advertising
Marketing Solutions by Criteo
7.1
Videology
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.1
Videology

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.5
Videology
Ad dashboards
Marketing Solutions by Criteo
7.7
Videology
Ad performance reports
Marketing Solutions by Criteo
6.9
Videology
Ad conversion tracking
Marketing Solutions by Criteo
7.1
Videology
Ad attribution reporting
Marketing Solutions by Criteo
8.7
Videology
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Videology
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Videology

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Videology

  • Delivery
  • Support
  • Quality
Anonymous | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Videology

No answers on this topic

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Videology

Videology 8.0
Based on 1 answer
Videology was friendly and helpful during the process
Anonymous | TrustRadius Reviewer

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 7 answers
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
Kimberly Smith | TrustRadius Reviewer

Videology

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.4
Based on 7 answers
I think for performance campaigns, Criteo is a great solution and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still needs to be developed further to improve my rating.
Anonymous | TrustRadius Reviewer

Videology

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
Anonymous | TrustRadius Reviewer

Videology

Better support than alternative ad networks.
Anonymous | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
  • The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
  • Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.
Anonymous | TrustRadius Reviewer

Videology

No answers on this topic

Screenshots

Marketing Solutions by Criteo

Videology

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Videology

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
6.3
Videology
8.0

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Videology
8.0

Usability

Marketing Solutions by Criteo
8.1
Videology

Support Rating

Marketing Solutions by Criteo
8.4
Videology

Add comparison