Retail Media by Criteo vs. Epom Ad Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo Retail Media
Score 6.7 out of 10
N/A
Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.N/A
Epom Ad Server
Score 10.0 out of 10
N/A
Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile inventory with an array of top networks and CPM, CPA, CPC campaign support.N/A
Pricing
Retail Media by CriteoEpom Ad Server
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Criteo Retail MediaEpom Ad Server
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Retail Media by CriteoEpom Ad Server
Top Pros
Top Cons
Features
Retail Media by CriteoEpom Ad Server
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Retail Media by Criteo
-
Ratings
Epom Ad Server
10.0
1 Ratings
27% above category average
Data Transfer00 Ratings10.01 Ratings
DSP integration00 Ratings10.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Retail Media by Criteo
-
Ratings
Epom Ad Server
10.0
1 Ratings
23% above category average
Ad campaign creation00 Ratings10.01 Ratings
Ad deployment00 Ratings10.01 Ratings
Display advertising00 Ratings10.01 Ratings
Ad display and retargeting segmentation00 Ratings10.01 Ratings
Sequence targeting00 Ratings10.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Retail Media by Criteo
-
Ratings
Epom Ad Server
10.0
1 Ratings
25% above category average
Ad dashboards00 Ratings10.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Ad attribution reporting00 Ratings10.01 Ratings
Cross-channel ad management00 Ratings10.01 Ratings
Ad forecasting and optimization00 Ratings10.01 Ratings
Best Alternatives
Retail Media by CriteoEpom Ad Server
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
The Trade Desk
The Trade Desk
Score 7.3 out of 10
Enterprises
Marin Software
Marin Software
Score 9.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Retail Media by CriteoEpom Ad Server
Likelihood to Recommend
6.4
(1 ratings)
10.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
6.4
(1 ratings)
-
(0 ratings)
User Testimonials
Retail Media by CriteoEpom Ad Server
Likelihood to Recommend
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Read full review
Epom
I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
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Pros
Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
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Epom
  • The largest "Pro" is the scalability and stability of the solution. Merging with a partner network raised concerns on both ends of the deal, but Epom ensured us that the platform will be able to handle everything conveniently. The support team took us through the process, and provided helpful guidance in the first month of operations. The solution was able to handle the significant traffic growth. Ad optimization worked equally good both before and after merge.
  • The ability to delegate work via Roles and Permissions is a convenient tool. This allows us to distribute work amongst several teams while maintaining confidentiality without sacrificing convenience.
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Cons
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
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Epom
  • All good so far. Very pleased.
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Likelihood to Renew
Criteo
No answers on this topic
Epom
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
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Usability
Criteo
Intuitive and easy to use.
Read full review
Epom
No answers on this topic
Support Rating
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
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Epom
No answers on this topic
Alternatives Considered
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
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Epom
No answers on this topic
Return on Investment
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
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Epom
  • Epom Ad Server met all the expectations of our ad network, our publishers, and our advertisers. The easy management and high scalability is a very nice bonus.
Read full review
ScreenShots

Criteo Retail Media Screenshots

Screenshot of Criteo Retail Media Platform
The all-in-one self-service platform for buying retail media at scale.
Execute campaigns across premium retailers and easily measure campaigns against commerce results.Screenshot of Sponsored Product Ads
Boost product visibility and sales with native product ads
Deliver the right product ad for each shopper with native ads that seamlessly blend in with organic content. Make sure your products are seen on relevant search results pages, category pages, and product detail pages.Screenshot of Offsite Ads
Target retailer audiences as they browse the open web.
Bring targeted audiences back to partner retailer sites with display and video campaigns on premium sites across the web. Build more product awareness and influence consideration among shoppers.Screenshot of Commerce Display Ads
Reach shoppers with highly engaging creatives. 
Link pure branding and performance on retailers’ websites. Combine your own brand assets with dynamic, retail-specific features, such as real-time pricing. Target consumers based on shopping and browsing behavior.