Criteo Retail Media vs Google Ads

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

Google Ads is well suited if we want to reach any specific audience. It has lots of traffic and there are many options to create targeted ads. It is relatively easy to use and learn, therefore it [fits] well for beginners. Google Ads is less appropriate when you want to use short campaigns (below 2 weeks) because it takes time for a campaign to optimize itself. It is also less appropriate if you need to utilize social targeting - in this case, Facebook Ads is more appropriate.

Read full review

Anatoly Lubarsky

Founder and lead developer

x2lineComputer Games, 1-10 employees

View all 88 answers on this topic

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).

Read full review

Darien Chaffart

Associate Pastor

Gateway Alliance ChurchReligious Institutions, 11-50 employees

View all 88 answers on this topic

Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

Reporting is powerful but clunky
Budget Management leaves a lot to be desired (no monthly maximum spend option)
Recommendations are almost always trying to increase budget
Quarterly Google Ads techs are often less experienced than average user
Appeal Process is very vague and doesn't allow for explanations

Read full review

Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

View all 88 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Google Ads 10.0

Based on 19 answers

As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.

Read full review

Krupal Shukla

Account Manager, Search

Mediacom CanadaMarketing and Advertising, 201-500 employees

View all 19 answers on this topic

Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

Google Ads 2.5

Based on 5 answers

I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!

Read full review

Monica Galloway

Owner

The Red Cottage -Vacation Rental PropertyHospitality, 1-10 employees

View all 5 answers on this topic

Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

Google Ads 1.0

Based on 7 answers

We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

Read full review

Patrick Stephens

Director Of Communications

The Suzuki SchoolEducation Management, 51-200 employees

View all 7 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Google Ads 9.0

Based on 1 answer

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

Read full review

Eric Hitchman

Performance Media Strategist

MediativeMarketing and Advertising, 51-200 employees

View all 1 answers on this topic

Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

I feel Amazon advertising is more for products, and we sold services. Microsoft ads were interesting, but the Bing platform did not have as much traffic as Google. Facebook ads focus more on casual relationships than business ones, so we spent more time and money on LinkedIn. LinkedIn ads worked well for Avidex because we target B2B users.

Read full review

Verified User

Analyst in Marketing

Information Technology & Services Company, 201-500 employees

View all 88 answers on this topic

Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

Positive impact - allowed business to start generating revenue at website launch prior to site having any organic presence.
Allows us to retarget prospects who don't convert right away. We are able to convert close to 20% through retargeting.
Combined with Google Analytics, Google Ads provides us with a lot of data on where we're failing and what opportunities there are.

Read full review

Patricia Assad

Google-certified Adwords Consultant, PPC Specialist, SEO Consultant, Managing Director

Azura Marketing Inc.Marketing and Advertising, 11-50 employees

View all 88 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Criteo Retail Media vs Google Ads