Criteo Commerce Max vs. Google Marketing Platform
Criteo Commerce Max vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Criteo Commerce Max | N/A | Criteo Commerce Max (formerly Criteo Retail Media for Brands, or Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands. | N/A | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
Criteo Commerce Max | Google Marketing Platform | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Criteo Commerce Max | Google Marketing Platform | |
---|---|---|
Top Pros | ||
Top Cons |
|
|
Criteo Commerce Max | Google Marketing Platform | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ad Network Integration |
| |||||||||||||||||||||
Ad Campaigns |
| |||||||||||||||||||||
Ad Reporting & Analytics |
|
Criteo Commerce Max | Google Marketing Platform | |
---|---|---|
Small Businesses | Amazon Advertising Sponsored Products Score 7.7 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | Amazon Advertising Sponsored Products Score 7.7 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Marin Software Score 9.1 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Criteo Commerce Max | Google Marketing Platform | |
---|---|---|
Likelihood to Recommend | 6.4 (1 ratings) | 7.4 (44 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | 9.1 (1 ratings) | 8.0 (2 ratings) |
Support Rating | 6.4 (1 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
Criteo Commerce Max | Google Marketing Platform | |
---|---|---|
Likelihood to Recommend | Criteo | Google |
Pros | Criteo | Google |
Cons | Criteo | Google |
Likelihood to Renew | Criteo No answers on this topic | Google |
Usability | Criteo | Google |
Support Rating | Criteo | Google |
Implementation Rating | Criteo No answers on this topic | Google |
Alternatives Considered | Criteo | Google |
Return on Investment | Criteo | Google |
ScreenShots | Criteo Commerce Max Screenshots |