Criteo Retail Media vs Kwanzoo

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Well Suited:

ABM Targeting
ABM Reach
Engagement with Targeted Accounts
Improved efficiency of retargeting spend
Full service is available if staff is limited
Reporting and Analytics
Connectivity to other engagement platforms
S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI

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Gregory Kotovos

CMO (Chief Marketing Officer)

Accent TechnologiesComputer Software, 51-200 employees

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Feature Rating Comparison

Criteo Retail Media

Kwanzoo

Data Transfer

DSP integration

Criteo Retail Media

Kwanzoo

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Criteo Retail Media

Kwanzoo

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Helps to increase leads
Tracking engagement
Ad assistance

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Verified User

Administrative Assistant in Research & Development

Construction Company, 201-500 employees

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Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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The UI is not as intuitive as I would like.
I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.

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Gregory Kotovos

CMO (Chief Marketing Officer)

Accent TechnologiesComputer Software, 51-200 employees

View all 2 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Kwanzoo 9.1

Based on 1 answer

No longer at this company but will absolutely invest with Kwanzoo in my next roll.

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Gregory Kotovos

CMO (Chief Marketing Officer)

Accent TechnologiesComputer Software, 51-200 employees

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Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative

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Gregory Kotovos

CMO (Chief Marketing Officer)

Accent TechnologiesComputer Software, 51-200 employees

View all 2 answers on this topic

Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Positively it improves communication between customers and sales reps
Tracks accounts to assure customers are not forgotten.

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Verified User

Administrative Assistant in Research & Development

Construction Company, 201-500 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Criteo Retail Media

Kwanzoo

Criteo Retail Media

Kwanzoo

Criteo Retail Media

Kwanzoo

Criteo Retail Media

Kwanzoo

Likelihood to Recommend