What users are saying about
4 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Ad Network Integration

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    9.1

    Kwanzoo

    91%
    Kwanzoo ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    DSP integration

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Ad Campaigns

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    9.1

    Kwanzoo

    91%
    Kwanzoo ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Ad deployment

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Display advertising

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Sequence targeting

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Ad Reporting & Analytics

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    9.1

    Kwanzoo

    91%
    Kwanzoo ranks higher in 5/5 features

    Ad dashboards

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Ad performance reports

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Ad conversion tracking

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Ad attribution reporting

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Ad forecasting and optimization

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Attribute Ratings

    • Kwanzoo is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.4

    Criteo Retail Media

    64%
    1 Rating
    9.1

    Kwanzoo

    91%
    1 Rating

    Likelihood to Renew

    Criteo Retail Media

    N/A
    0 Ratings
    9.1

    Kwanzoo

    91%
    1 Rating

    Usability

    9.1

    Criteo Retail Media

    91%
    1 Rating

    Kwanzoo

    N/A
    0 Ratings

    Support Rating

    6.4

    Criteo Retail Media

    64%
    1 Rating

    Kwanzoo

    N/A
    0 Ratings

    Likelihood to Recommend

    Criteo Retail Media

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Anonymous | TrustRadius Reviewer

    Kwanzoo

    Well Suited:
    • ABM Targeting
    • ABM Reach
    • Engagement with Targeted Accounts
    • Improved efficiency of retargeting spend
    • Full service is available if staff is limited
    • Reporting and Analytics
    • Connectivity to other engagement platforms
    • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
    Gregory Kotovos | TrustRadius Reviewer

    Pros

    Criteo Retail Media

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Anonymous | TrustRadius Reviewer

    Kwanzoo

    • Targeting including integrating multiple intent vendors into my targeting efforts
    • ABM retargeting, I only targeted the universe of accounts in SFDC. No more wasting budget with Google audiences.
    • Reporting, this is the most advanced and detailed reporting in the industry, directly compared to Terminus, Demandbase and Adworks.
    • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
    • We also used this for opportunity surround and sped up pipeline velocity, by 14%.
    Gregory Kotovos | TrustRadius Reviewer

    Cons

    Criteo Retail Media

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Anonymous | TrustRadius Reviewer

    Kwanzoo

    • The UI is not as intuitive as I would like.
    • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
    Gregory Kotovos | TrustRadius Reviewer

    Pricing Details

    Criteo Retail Media

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Kwanzoo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Criteo Retail Media

    No score
    No answers yet
    No answers on this topic

    Kwanzoo

    Kwanzoo 9.1
    Based on 1 answer
    No longer at this company but will absolutely invest with Kwanzoo in my next roll.
    Gregory Kotovos | TrustRadius Reviewer

    Usability

    Criteo Retail Media

    Criteo Retail Media 9.1
    Based on 1 answer
    Intuitive and easy to use.
    Anonymous | TrustRadius Reviewer

    Kwanzoo

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Criteo Retail Media

    Criteo Retail Media 6.4
    Based on 1 answer
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Anonymous | TrustRadius Reviewer

    Kwanzoo

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Criteo Retail Media

    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Anonymous | TrustRadius Reviewer

    Kwanzoo

    Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
    Gregory Kotovos | TrustRadius Reviewer

    Return on Investment

    Criteo Retail Media

    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Anonymous | TrustRadius Reviewer

    Kwanzoo

    • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
    • We surrounded buying team of opportunities with relevant engagement that increased pipeline velocity by 14.2%.
    • Simplified paid media spend, in my next role I will just move the entire budget.
    Gregory Kotovos | TrustRadius Reviewer

    Screenshots

    Add comparison