What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 2 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 4 reviews and ratings
Feature Set Ratings
Ad Network Integration
Criteo Retail Media
Feature Set Not Supported
N/A

9.1
Kwanzoo
91%
Kwanzoo ranks higher in 2/2 features
Kwanzoo ranks higher in 2/2 features
Data Transfer
N/A
0 Ratings

9.1
91%
1 Rating
DSP integration
N/A
0 Ratings

9.1
91%
1 Rating
Ad Campaigns
Criteo Retail Media
Feature Set Not Supported
N/A

9.1
Kwanzoo
91%
Kwanzoo ranks higher in 5/5 features
Kwanzoo ranks higher in 5/5 features
Ad campaign creation
N/A
0 Ratings

9.1
91%
1 Rating
Ad deployment
N/A
0 Ratings

9.1
91%
1 Rating
Display advertising
N/A
0 Ratings

9.1
91%
1 Rating
Ad display and retargeting segmentation
N/A
0 Ratings

9.1
91%
1 Rating
Sequence targeting
N/A
0 Ratings

9.1
91%
1 Rating
Ad Reporting & Analytics
Criteo Retail Media
Feature Set Not Supported
N/A

9.1
Kwanzoo
91%
Kwanzoo ranks higher in 5/5 features
Kwanzoo ranks higher in 5/5 features
Ad dashboards
N/A
0 Ratings

9.1
91%
1 Rating
Ad performance reports
N/A
0 Ratings

9.1
91%
1 Rating
Ad conversion tracking
N/A
0 Ratings

9.1
91%
1 Rating
Ad attribution reporting
N/A
0 Ratings

9.1
91%
1 Rating
Ad forecasting and optimization
N/A
0 Ratings

9.1
91%
1 Rating
Attribute Ratings
- Kwanzoo is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
6.4
Criteo Retail Media
64%
1 Rating

9.1
Kwanzoo
91%
1 Rating
Likelihood to Renew
Criteo Retail Media
N/A
0 Ratings

9.1
Kwanzoo
91%
1 Rating
Usability
9.1
Criteo Retail Media
91%
1 Rating

Kwanzoo
N/A
0 Ratings
Support Rating
6.4
Criteo Retail Media
64%
1 Rating

Kwanzoo
N/A
0 Ratings
Likelihood to Recommend
Criteo Retail Media
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesKwanzoo
Well Suited:
- ABM Targeting
- ABM Reach
- Engagement with Targeted Accounts
- Improved efficiency of retargeting spend
- Full service is available if staff is limited
- Reporting and Analytics
- Connectivity to other engagement platforms
- S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees
Pros
Criteo Retail Media
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesKwanzoo
- Targeting including integrating multiple intent vendors into my targeting efforts
- ABM retargeting, I only targeted the universe of accounts in SFDC. No more wasting budget with Google audiences.
- Reporting, this is the most advanced and detailed reporting in the industry, directly compared to Terminus, Demandbase and Adworks.
- The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
- We also used this for opportunity surround and sped up pipeline velocity, by 14%.
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees
Cons
Criteo Retail Media
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesKwanzoo
- The UI is not as intuitive as I would like.
- I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees
Pricing Details
Criteo Retail Media
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Kwanzoo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Criteo Retail Media
No score
No answers yet
No answers on this topic
Kwanzoo
Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees
Usability
Criteo Retail Media
Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesKwanzoo
No score
No answers yet
No answers on this topic
Support Rating
Criteo Retail Media
Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesKwanzoo
No score
No answers yet
No answers on this topic
Alternatives Considered
Criteo Retail Media
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesKwanzoo
Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees
Return on Investment
Criteo Retail Media
- Increased net revenue
- Increased profit
- CTR is unchanged (but this can be improved with better opportunities for targeting)

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesKwanzoo
- The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
- We surrounded buying team of opportunities with relevant engagement that increased pipeline velocity by 14.2%.
- Simplified paid media spend, in my next role I will just move the entire budget.
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees