What users are saying about
4 Ratings
2 Ratings
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Score 6.7 out of 100
4 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Retail Media
Kwanzoo
9.1
Data Transfer
Criteo Retail Media
Kwanzoo
9.1
DSP integration
Criteo Retail Media
Kwanzoo
9.1

Ad Campaigns

Criteo Retail Media
Kwanzoo
9.1
Ad campaign creation
Criteo Retail Media
Kwanzoo
9.1
Ad deployment
Criteo Retail Media
Kwanzoo
9.1
Display advertising
Criteo Retail Media
Kwanzoo
9.1
Ad display and retargeting segmentation
Criteo Retail Media
Kwanzoo
9.1
Sequence targeting
Criteo Retail Media
Kwanzoo
9.1

Ad Reporting & Analytics

Criteo Retail Media
Kwanzoo
8.6
Ad dashboards
Criteo Retail Media
Kwanzoo
9.1
Ad performance reports
Criteo Retail Media
Kwanzoo
9.1
Ad conversion tracking
Criteo Retail Media
Kwanzoo
9.1
Ad attribution reporting
Criteo Retail Media
Kwanzoo
9.1
Cross-channel ad management
Criteo Retail Media
Kwanzoo
6.0
Ad forecasting and optimization
Criteo Retail Media
Kwanzoo
9.1

Pros

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

Cons

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

Likelihood to Renew

Criteo Retail Media

No score
No answers yet
No answers on this topic

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

Usability

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

Kwanzoo

No score
No answers yet
No answers on this topic

Support Rating

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

Kwanzoo

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

Return on Investment

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Retail Media
6.4
Kwanzoo
9.1

Likelihood to Renew

Criteo Retail Media
Kwanzoo
9.1

Usability

Criteo Retail Media
9.1
Kwanzoo

Support Rating

Criteo Retail Media
6.4
Kwanzoo

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