What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 2 reviews and ratings
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.9 out of 100
Based on 31 reviews and ratings
Feature Set Ratings
Ad Network Integration
Criteo Retail Media
Feature Set Not Supported
N/A

6.6
OpenX
66%
OpenX ranks higher in 2/2 features
OpenX ranks higher in 2/2 features
Data Transfer
N/A
0 Ratings

6.5
65%
3 Ratings
DSP integration
N/A
0 Ratings

6.8
68%
3 Ratings
Ad Campaigns
Criteo Retail Media
Feature Set Not Supported
N/A

7.0
OpenX
70%
OpenX ranks higher in 5/5 features
OpenX ranks higher in 5/5 features
Ad campaign creation
N/A
0 Ratings

6.8
68%
5 Ratings
Ad deployment
N/A
0 Ratings

6.6
66%
5 Ratings
Display advertising
N/A
0 Ratings

7.3
73%
5 Ratings
Ad display and retargeting segmentation
N/A
0 Ratings

6.5
65%
5 Ratings
Sequence targeting
N/A
0 Ratings

7.5
75%
4 Ratings
Ad Reporting & Analytics
Criteo Retail Media
Feature Set Not Supported
N/A

6.6
OpenX
66%
OpenX ranks higher in 6/6 features
OpenX ranks higher in 6/6 features
Ad dashboards
N/A
0 Ratings

5.9
59%
5 Ratings
Ad performance reports
N/A
0 Ratings

6.0
60%
5 Ratings
Ad conversion tracking
N/A
0 Ratings

6.1
61%
5 Ratings
Ad attribution reporting
N/A
0 Ratings

7.0
70%
4 Ratings
Cross-channel ad management
N/A
0 Ratings

7.2
72%
5 Ratings
Ad forecasting and optimization
N/A
0 Ratings

7.6
76%
4 Ratings
Attribute Ratings
- Retail Media by Criteo is rated higher in 1 area: Usability
- OpenX is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
6.4
Criteo Retail Media
64%
1 Rating

7.3
OpenX
73%
15 Ratings
Likelihood to Renew
Criteo Retail Media
N/A
0 Ratings

7.0
OpenX
70%
10 Ratings
Usability
9.1
Criteo Retail Media
91%
1 Rating

9.0
OpenX
90%
1 Rating
Support Rating
6.4
Criteo Retail Media
64%
1 Rating

10.0
OpenX
100%
2 Ratings
Likelihood to Recommend
Criteo Retail Media
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesOpenX
What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users?How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
Associate Content Producer
WebMDMedia Production, 1001-5000 employees
Pros
Criteo Retail Media
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesOpenX
- OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
- The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
- The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
- The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
Sr. Systems Engineer
Tango MeMedia Production, 51-200 employees
Cons
Criteo Retail Media
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesOpenX
- Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
- Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
- Real-time reporting or a status dashboard would be great.

Verified User
Manager in Product Management
Entertainment Company, 51-200 employeesPricing Details
Criteo Retail Media
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—OpenX
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Criteo Retail Media
No score
No answers yet
No answers on this topic
OpenX
OpenX 7.0
Based on 10 answers
I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
Sr Product Manager
Fixer StudiosComputer Games, 501-1000 employees
Usability
Criteo Retail Media
Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesOpenX
OpenX 9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
Associate Content Producer
WebMDMedia Production, 1001-5000 employees
Support Rating
Criteo Retail Media
Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesOpenX
OpenX 10.0
Based on 2 answers
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
Associate Content Producer
WebMDMedia Production, 1001-5000 employees
Alternatives Considered
Criteo Retail Media
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesOpenX
OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
Sales Specialist
OgilvyInternet, 10,001+ employees
Return on Investment
Criteo Retail Media
- Increased net revenue
- Increased profit
- CTR is unchanged (but this can be improved with better opportunities for targeting)

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesOpenX
- OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
Web Developer
Lehigh Valley Health NetworkNewspapers, 1001-5000 employees