Retail Media by Criteo vs. PubMatic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo Retail Media
Score 6.7 out of 10
N/A
Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.N/A
PubMatic
Score 7.7 out of 10
N/A
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
Pricing
Retail Media by CriteoPubMatic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Criteo Retail MediaPubMatic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Retail Media by CriteoPubMatic
Top Pros

No answers on this topic

Top Cons
Features
Retail Media by CriteoPubMatic
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Retail Media by Criteo
-
Ratings
PubMatic
7.5
1 Ratings
Data Transfer00 Ratings7.01 Ratings
DSP integration00 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Retail Media by Criteo
-
Ratings
PubMatic
7.8
1 Ratings
Ad campaign creation00 Ratings7.01 Ratings
Ad deployment00 Ratings8.01 Ratings
Display advertising00 Ratings8.01 Ratings
Ad display and retargeting segmentation00 Ratings8.01 Ratings
Sequence targeting00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Retail Media by Criteo
-
Ratings
PubMatic
7.8
1 Ratings
Ad dashboards00 Ratings7.01 Ratings
Ad performance reports00 Ratings8.01 Ratings
Ad conversion tracking00 Ratings8.01 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.01 Ratings
Ad forecasting and optimization00 Ratings8.01 Ratings
User Ratings
Retail Media by CriteoPubMatic
Likelihood to Recommend
6.4
(1 ratings)
8.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(1 ratings)
Usability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
6.4
(1 ratings)
-
(0 ratings)
User Testimonials
Retail Media by CriteoPubMatic
Likelihood to Recommend
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
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PubMatic
PubMatic is well suited for branding campaigns focused on reach and frequency. They are specialists in high-impact formats and have a lot of video inventory. In terms of CTV, they are one of the most advanced players in the industry. I would not recommend it for performance or gaming campaigns that generally need lower CPMs to reach low CPAs
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Pros
Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
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PubMatic
  • Lots of CTV inventory
  • Lot of inventory in Tier 1 countries
  • Very good support team
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Cons
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
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PubMatic
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Likelihood to Renew
Criteo
No answers on this topic
PubMatic
We have already cancelled.
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Usability
Criteo
Intuitive and easy to use.
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PubMatic
No answers on this topic
Support Rating
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
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PubMatic
No answers on this topic
Alternatives Considered
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
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PubMatic
PubMatic is trying to be the biggest player in the CTV space, and that is why I think the only other player that is in the same category is The Trade Desk. Compared to InMobi and MoPub, which are more focused on banner inventory, their business model and focus are a bit different. I think PubMatic's main disadvantage against AppLovin is that AppLovin has more gaming inventory.
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Return on Investment
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
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PubMatic
  • Increased problem areas
  • Decreased productivity.
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