Criteo Retail Media vs Simpli.fi

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Feature Rating Comparison

Criteo Retail Media

Simpli.fi

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Criteo Retail Media

Simpli.fi

Audience taxonomy

Tag Management

Data Analysis Dashboard

Criteo Retail Media

Simpli.fi

Data Transfer

DSP integration

Criteo Retail Media

Simpli.fi

Campaign Analytics

Audience Analytics

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!

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Jared Frank

Director of Digital Strategy

C2 ConnectionsMarketing and Advertising, 51-200 employees

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Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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The approaches are not easily understood by our sales reps.
The reporting platform is pretty basic. The new platform is still in beta version.

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Kevin Yip

Online Business & Data Analyst

San Francisco ChronicleNewspapers, 201-500 employees

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Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
The lack of a customer-facing dashboard is a weakness.
Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.

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Jared Frank

Director of Digital Strategy

C2 ConnectionsMarketing and Advertising, 51-200 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Criteo Retail Media

Simpli.fi

Criteo Retail Media

Simpli.fi

Criteo Retail Media

Simpli.fi

Likelihood to Recommend