Criteo Retail Media vs Sojern RevDirect

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

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Feature Rating Comparison

Criteo Retail Media

Sojern RevDirect

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Criteo Retail Media

Sojern RevDirect

Ad dashboards

Ad performance reports

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Drives booking to our websites.
Helps us to better understand traveler profiles.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

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Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

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Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

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Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Sojern has had a positive impact on our impression share.
Sojern has had a positive impact on our ROI across the board.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Criteo Retail Media

Sojern RevDirect

Criteo Retail Media

Sojern RevDirect

Criteo Retail Media

Sojern RevDirect

Criteo Retail Media vs Sojern RevDirect