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Criteo Commerce Max vs. Sojern RevDirect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo Commerce Max
Score 6.7 out of 10
N/A
Criteo Commerce Max (formerly Criteo Retail Media for Brands, or Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.N/A
Sojern RevDirect
Score 9.0 out of 10
N/A
Sojern’s RevDirect™is a risk-free, pay-for-performance direct demand marketing solution for independent hotel marketers. Engaging with prospective guests as they quickly navigate across websites, digital channels, and devices to plan and book their travel is an increasingly complex challenge, which Sojern is aiming to solve with its RevDirect solution. You can customize your display campaign to include Facebook, Instagram, Search, and more, and place your property in front of in-market…N/A
Pricing
Criteo Commerce MaxSojern RevDirect
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Criteo Commerce MaxSojern RevDirect
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Criteo Commerce MaxSojern RevDirect
Top Pros
Top Cons
Features
Criteo Commerce MaxSojern RevDirect
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Criteo Commerce Max
-
Ratings
Sojern RevDirect
8.3
1 Ratings
6% above category average
Ad campaign creation00 Ratings8.01 Ratings
Ad deployment00 Ratings8.01 Ratings
Display advertising00 Ratings8.01 Ratings
Ad display and retargeting segmentation00 Ratings9.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Criteo Commerce Max
-
Ratings
Sojern RevDirect
10.0
1 Ratings
25% above category average
Ad dashboards00 Ratings10.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Best Alternatives
Criteo Commerce MaxSojern RevDirect
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
Criteo Commerce MaxSojern RevDirect
Likelihood to Recommend
6.4
(1 ratings)
10.0
(1 ratings)
Usability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
6.4
(1 ratings)
-
(0 ratings)
User Testimonials
Criteo Commerce MaxSojern RevDirect
Likelihood to Recommend
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Verified User
Anonymous
Read full review
Sojern
Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
LE
Lauren Ericksen
SEM Analyst
Read full review
Pros
Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Verified User
Anonymous
Read full review
Sojern
  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
LE
Lauren Ericksen
SEM Analyst
Read full review
Cons
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Verified User
Anonymous
Read full review
Sojern
  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
LE
Lauren Ericksen
SEM Analyst
Read full review
Usability
Criteo
Intuitive and easy to use.
Verified User
Anonymous
Read full review
Sojern
No answers on this topic
Support Rating
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Verified User
Anonymous
Read full review
Sojern
No answers on this topic
Alternatives Considered
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Verified User
Anonymous
Read full review
Sojern
Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
LE
Lauren Ericksen
SEM Analyst
Read full review
Return on Investment
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Verified User
Anonymous
Read full review
Sojern
  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
LE
Lauren Ericksen
SEM Analyst
Read full review
ScreenShots

Criteo Commerce Max Screenshots

Screenshot of Criteo Retail Media Platform The all-in-one self-service platform for buying retail media at scale. Execute campaigns across premium retailers and easily measure campaigns against commerce results.Screenshot of Sponsored Product Ads Boost product visibility and sales with native product ads Deliver the right product ad for each shopper with native ads that seamlessly blend in with organic content. Make sure your products are seen on relevant search results pages, category pages, and product detail pages.Screenshot of Offsite Ads Target retailer audiences as they browse the open web. Bring targeted audiences back to partner retailer sites with display and video campaigns on premium sites across the web. Build more product awareness and influence consideration among shoppers.Screenshot of Commerce Display Ads Reach shoppers with highly engaging creatives. Link pure branding and performance on retailers’ websites. Combine your own brand assets with dynamic, retail-specific features, such as real-time pricing. Target consumers based on shopping and browsing behavior.