What users are saying about
2 Ratings
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Score 6.7 out of 100
2 Ratings
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Score 10 out of 100

Feature Set Ratings

    Ad Campaigns

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    8.3

    Sojern RevDirect

    83%
    Sojern RevDirect ranks higher in 4/4 features

    Ad campaign creation

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad deployment

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Display advertising

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ad Reporting & Analytics

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    10.0

    Sojern RevDirect

    100%
    Sojern RevDirect ranks higher in 2/2 features

    Ad dashboards

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Ad performance reports

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Attribute Ratings

    • Sojern RevDirect is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.4

    Criteo Retail Media

    64%
    1 Rating
    10.0

    Sojern RevDirect

    100%
    1 Rating

    Usability

    9.1

    Criteo Retail Media

    91%
    1 Rating

    Sojern RevDirect

    N/A
    0 Ratings

    Support Rating

    6.4

    Criteo Retail Media

    64%
    1 Rating

    Sojern RevDirect

    N/A
    0 Ratings

    Likelihood to Recommend

    Criteo Retail Media

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
    Lauren Ericksen | TrustRadius Reviewer

    Pros

    Criteo Retail Media

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    • Drives booking to our websites.
    • Helps us to better understand traveler profiles.
    Lauren Ericksen | TrustRadius Reviewer

    Cons

    Criteo Retail Media

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
    Lauren Ericksen | TrustRadius Reviewer

    Pricing Details

    Criteo Retail Media

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Sojern RevDirect

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Usability

    Criteo Retail Media

    Criteo Retail Media 9.1
    Based on 1 answer
    Intuitive and easy to use.
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Criteo Retail Media

    Criteo Retail Media 6.4
    Based on 1 answer
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Criteo Retail Media

    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
    Lauren Ericksen | TrustRadius Reviewer

    Return on Investment

    Criteo Retail Media

    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    • Sojern has had a positive impact on our impression share.
    • Sojern has had a positive impact on our ROI across the board.
    Lauren Ericksen | TrustRadius Reviewer

    Screenshots

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