What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 2 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
Ad Campaigns
Criteo Retail Media
Feature Set Not Supported
N/A
8.3
Sojern RevDirect
83%
Sojern RevDirect ranks higher in 4/4 features
Sojern RevDirect ranks higher in 4/4 features
Ad campaign creation
N/A
0 Ratings
8.0
80%
1 Rating
Ad deployment
N/A
0 Ratings
8.0
80%
1 Rating
Display advertising
N/A
0 Ratings
8.0
80%
1 Rating
Ad display and retargeting segmentation
N/A
0 Ratings
9.0
90%
1 Rating
Ad Reporting & Analytics
Criteo Retail Media
Feature Set Not Supported
N/A
10.0
Sojern RevDirect
100%
Sojern RevDirect ranks higher in 2/2 features
Sojern RevDirect ranks higher in 2/2 features
Ad dashboards
N/A
0 Ratings
10.0
100%
1 Rating
Ad performance reports
N/A
0 Ratings
10.0
100%
1 Rating
Attribute Ratings
- Sojern RevDirect is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
6.4
Criteo Retail Media
64%
1 Rating
10.0
Sojern RevDirect
100%
1 Rating
Usability
9.1
Criteo Retail Media
91%
1 Rating
Sojern RevDirect
N/A
0 Ratings
Support Rating
6.4
Criteo Retail Media
64%
1 Rating
Sojern RevDirect
N/A
0 Ratings
Likelihood to Recommend
Criteo Retail Media
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesSojern RevDirect
Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees
Pros
Criteo Retail Media
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesSojern RevDirect
- Drives booking to our websites.
- Helps us to better understand traveler profiles.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees
Cons
Criteo Retail Media
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesSojern RevDirect
- For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees
Pricing Details
Criteo Retail Media
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Sojern RevDirect
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
Criteo Retail Media
Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesSojern RevDirect
No score
No answers yet
No answers on this topic
Support Rating
Criteo Retail Media
Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesSojern RevDirect
No score
No answers yet
No answers on this topic
Alternatives Considered
Criteo Retail Media
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesSojern RevDirect
Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees
Return on Investment
Criteo Retail Media
- Increased net revenue
- Increased profit
- CTR is unchanged (but this can be improved with better opportunities for targeting)

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesSojern RevDirect
- Sojern has had a positive impact on our impression share.
- Sojern has had a positive impact on our ROI across the board.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees