Retail Media by Criteo vs. StackAdapt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo Retail Media
Score 6.7 out of 10
N/A
Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.N/A
StackAdapt
Score 8.8 out of 10
N/A
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.N/A
Pricing
Retail Media by CriteoStackAdapt
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Criteo Retail MediaStackAdapt
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Retail Media by CriteoStackAdapt
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Retail Media by Criteo
-
Ratings
StackAdapt
8.0
10 Ratings
5% above category average
Data Transfer00 Ratings8.010 Ratings
DSP integration00 Ratings8.07 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Retail Media by Criteo
-
Ratings
StackAdapt
8.0
14 Ratings
1% above category average
Ad campaign creation00 Ratings8.014 Ratings
Ad deployment00 Ratings8.014 Ratings
Display advertising00 Ratings8.513 Ratings
Ad display and retargeting segmentation00 Ratings9.012 Ratings
Sequence targeting00 Ratings6.510 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Retail Media by Criteo
-
Ratings
StackAdapt
7.4
14 Ratings
5% below category average
Ad dashboards00 Ratings8.114 Ratings
Ad performance reports00 Ratings8.114 Ratings
Ad conversion tracking00 Ratings8.113 Ratings
Ad attribution reporting00 Ratings6.510 Ratings
Cross-channel ad management00 Ratings6.06 Ratings
Ad forecasting and optimization00 Ratings7.511 Ratings
Best Alternatives
Retail Media by CriteoStackAdapt
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
The Trade Desk
The Trade Desk
Score 7.3 out of 10
Enterprises
Marin Software
Marin Software
Score 9.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Retail Media by CriteoStackAdapt
Likelihood to Recommend
6.4
(1 ratings)
8.0
(14 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
9.1
(1 ratings)
8.0
(2 ratings)
Support Rating
6.4
(1 ratings)
9.5
(2 ratings)
User Testimonials
Retail Media by CriteoStackAdapt
Likelihood to Recommend
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Read full review
StackAdapt
StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
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Pros
Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Read full review
StackAdapt
  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Read full review
Cons
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
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StackAdapt
  • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
  • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
  • Budgeting.
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Likelihood to Renew
Criteo
No answers on this topic
StackAdapt
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
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Usability
Criteo
Intuitive and easy to use.
Read full review
StackAdapt
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
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Support Rating
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
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StackAdapt
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
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Alternatives Considered
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Read full review
StackAdapt
In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
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Return on Investment
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
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StackAdapt
  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Read full review
ScreenShots

Criteo Retail Media Screenshots

Screenshot of Criteo Retail Media Platform
The all-in-one self-service platform for buying retail media at scale.
Execute campaigns across premium retailers and easily measure campaigns against commerce results.Screenshot of Sponsored Product Ads
Boost product visibility and sales with native product ads
Deliver the right product ad for each shopper with native ads that seamlessly blend in with organic content. Make sure your products are seen on relevant search results pages, category pages, and product detail pages.Screenshot of Offsite Ads
Target retailer audiences as they browse the open web.
Bring targeted audiences back to partner retailer sites with display and video campaigns on premium sites across the web. Build more product awareness and influence consideration among shoppers.Screenshot of Commerce Display Ads
Reach shoppers with highly engaging creatives. 
Link pure branding and performance on retailers’ websites. Combine your own brand assets with dynamic, retail-specific features, such as real-time pricing. Target consumers based on shopping and browsing behavior.