Criteo Retail Media vs StackAdapt

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.

Read full review

Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 11-50 employees

View all 14 answers on this topic

Feature Rating Comparison

Criteo Retail Media

StackAdapt

Data Transfer

DSP integration

Criteo Retail Media

StackAdapt

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Criteo Retail Media

StackAdapt

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.

Read full review

Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

View all 14 answers on this topic

Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
Budgeting.

Read full review

Mark Whitlock

Marketing Manager

Golden SpiralMarketing and Advertising, 11-50 employees

View all 14 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

StackAdapt 10.0

Based on 1 answer

The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great

Read full review

Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

View all 1 answers on this topic

Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

StackAdapt 8.0

Based on 2 answers

Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.

Read full review

Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 11-50 employees

View all 2 answers on this topic

Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

StackAdapt 9.5

Based on 2 answers

Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt

Read full review

Verified User

Director in Marketing

Marketing & Advertising Company, 11-50 employees

View all 2 answers on this topic

Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.

Read full review

Cameron Solu

Director Of Digital Media

Jekyll and Hyde Advertising and MarketingMarketing and Advertising, 11-50 employees

View all 14 answers on this topic

Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

Read full review

Verified User

Manager in Product Management

Retail Company, 10,001+ employees

View all 1 answers on this topic

Excellent traffic from our ads. Traffic exceeded our forecast.
Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.

Read full review

Mark Whitlock

Marketing Manager

Golden SpiralMarketing and Advertising, 11-50 employees

View all 14 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Criteo Retail Media

StackAdapt

Criteo Retail Media

StackAdapt

Criteo Retail Media

StackAdapt

Criteo Retail Media

StackAdapt

Likelihood to Recommend