What users are saying about
2 Ratings
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Score 6.7 out of 100
24 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

StackAdapt

StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Retail Media
StackAdapt
8.0
Data Transfer
Criteo Retail Media
StackAdapt
8.1
DSP integration
Criteo Retail Media
StackAdapt
8.0

Ad Campaigns

Criteo Retail Media
StackAdapt
8.1
Ad campaign creation
Criteo Retail Media
StackAdapt
8.1
Ad deployment
Criteo Retail Media
StackAdapt
8.1
Display advertising
Criteo Retail Media
StackAdapt
8.5
Ad display and retargeting segmentation
Criteo Retail Media
StackAdapt
9.0
Sequence targeting
Criteo Retail Media
StackAdapt
6.7

Ad Reporting & Analytics

Criteo Retail Media
StackAdapt
7.5
Ad dashboards
Criteo Retail Media
StackAdapt
8.1
Ad performance reports
Criteo Retail Media
StackAdapt
8.1
Ad conversion tracking
Criteo Retail Media
StackAdapt
8.1
Ad attribution reporting
Criteo Retail Media
StackAdapt
6.8
Cross-channel ad management
Criteo Retail Media
StackAdapt
6.2
Ad forecasting and optimization
Criteo Retail Media
StackAdapt
7.5

Pros

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

StackAdapt

  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Anonymous | TrustRadius Reviewer

Cons

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

StackAdapt

  • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
  • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
  • Budgeting.
Mark Whitlock | TrustRadius Reviewer

Likelihood to Renew

Criteo Retail Media

No score
No answers yet
No answers on this topic

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer

Usability

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

StackAdapt

StackAdapt 8.0
Based on 2 answers
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Anonymous | TrustRadius Reviewer

Support Rating

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

StackAdapt

StackAdapt 9.5
Based on 2 answers
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

StackAdapt

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Cameron Solu | TrustRadius Reviewer

Return on Investment

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

StackAdapt

  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Mark Whitlock | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Retail Media
6.4
StackAdapt
8.2

Likelihood to Renew

Criteo Retail Media
StackAdapt
10.0

Usability

Criteo Retail Media
9.1
StackAdapt
8.0

Support Rating

Criteo Retail Media
6.4
StackAdapt
9.5

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