Criteo Retail Media vs The Trade Desk

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Feature Rating Comparison

Criteo Retail Media

The Trade Desk

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Criteo Retail Media

The Trade Desk

Audience taxonomy

Tag Management

Data Analysis Dashboard

Criteo Retail Media

The Trade Desk

Data Transfer

DSP integration

Criteo Retail Media

The Trade Desk

Campaign Analytics

Audience Analytics

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
Auto-optimization and pacing tools allow for less manual campaign management.

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

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Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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I honestly can say that The Trade Desk hit all the marks on their offerings.
There is not really anything negative about The Trade Desk.
The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.

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John Kobel

Paid Search Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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The Trade Desk 10.0

Based on 1 answer

It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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The Trade Desk 10.0

Based on 1 answer

We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.

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Verified User

Manager in Sales

Internet Company, 51-200 employees

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Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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The Trade Desk has helped us get more budget from clients by delivering results.
It has allowed us to buy cheaper inventory than other online channels.
It has allowed us to not invest on our own DSP solution and use theirs.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Criteo Retail Media

The Trade Desk

Criteo Retail Media

The Trade Desk

Criteo Retail Media

The Trade Desk

Likelihood to Recommend