What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 2 reviews and ratings
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 22 reviews and ratings
Feature Set Ratings
Ad Network Integration
Criteo Retail Media
Feature Set Not Supported
N/A

6.8
TubeMogul (discontinued)
68%
TubeMogul (discontinued) ranks higher in 2/2 features
TubeMogul (discontinued) ranks higher in 2/2 features
Data Transfer
N/A
0 Ratings

6.4
64%
5 Ratings
DSP integration
N/A
0 Ratings

7.1
71%
6 Ratings
Ad Campaigns
Criteo Retail Media
Feature Set Not Supported
N/A

6.7
TubeMogul (discontinued)
67%
TubeMogul (discontinued) ranks higher in 5/5 features
TubeMogul (discontinued) ranks higher in 5/5 features
Ad campaign creation
N/A
0 Ratings

6.5
65%
6 Ratings
Ad deployment
N/A
0 Ratings

6.6
66%
6 Ratings
Display advertising
N/A
0 Ratings

7.5
75%
2 Ratings
Ad display and retargeting segmentation
N/A
0 Ratings

6.0
60%
4 Ratings
Sequence targeting
N/A
0 Ratings

6.9
69%
2 Ratings
Ad Reporting & Analytics
Criteo Retail Media
Feature Set Not Supported
N/A

5.7
TubeMogul (discontinued)
57%
TubeMogul (discontinued) ranks higher in 6/6 features
TubeMogul (discontinued) ranks higher in 6/6 features
Ad dashboards
N/A
0 Ratings

7.3
73%
7 Ratings
Ad performance reports
N/A
0 Ratings

6.7
67%
7 Ratings
Ad conversion tracking
N/A
0 Ratings

5.2
52%
2 Ratings
Ad attribution reporting
N/A
0 Ratings

3.1
31%
2 Ratings
Cross-channel ad management
N/A
0 Ratings

6.4
64%
5 Ratings
Ad forecasting and optimization
N/A
0 Ratings

5.5
55%
6 Ratings
Attribute Ratings
- TubeMogul (discontinued) is rated higher in 2 areas: Likelihood to Recommend, Usability
Likelihood to Recommend
6.4
Criteo Retail Media
64%
1 Rating

7.0
TubeMogul (discontinued)
70%
10 Ratings
Likelihood to Renew
Criteo Retail Media
N/A
0 Ratings

4.0
TubeMogul (discontinued)
40%
2 Ratings
Usability
9.1
Criteo Retail Media
91%
1 Rating

10.0
TubeMogul (discontinued)
100%
1 Rating
Support Rating
6.4
Criteo Retail Media
64%
1 Rating

TubeMogul (discontinued)
N/A
0 Ratings
Likelihood to Recommend
Criteo Retail Media
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesTubeMogul (discontinued)
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple

Verified User
Analyst in Marketing
Political Organization Company, 51-200 employeesPros
Criteo Retail Media
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesTubeMogul (discontinued)
- TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
- Managing our block list has been effective as well.

Verified User
Employee in Sales
Sports Company, 51-200 employeesCons
Criteo Retail Media
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesTubeMogul (discontinued)
- Setting up PMP deals needs to be more seamless
- Missing functionality with reporting
- Easier view in platform to see which placements have spent

Verified User
Strategist in Marketing
Marketing and Advertising Company, 201-500 employeesPricing Details
Criteo Retail Media
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—TubeMogul (discontinued)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Criteo Retail Media
No score
No answers yet
No answers on this topic
TubeMogul (discontinued)
TubeMogul (discontinued) 4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Campaign Manager
CadreonMarketing and Advertising, 51-200 employees
Usability
Criteo Retail Media
Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesTubeMogul (discontinued)
TubeMogul (discontinued) 10.0
Based on 1 answer
No answer on this topic is available.
Support Rating
Criteo Retail Media
Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesTubeMogul (discontinued)
No score
No answers yet
No answers on this topic
Alternatives Considered
Criteo Retail Media
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesTubeMogul (discontinued)
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.

Verified User
Analyst in Marketing
Political Organization Company, 51-200 employeesReturn on Investment
Criteo Retail Media
- Increased net revenue
- Increased profit
- CTR is unchanged (but this can be improved with better opportunities for targeting)

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesTubeMogul (discontinued)
- Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Digital Marketing Analyst
Zimmerman AdvertisingMarketing and Advertising, 501-1000 employees