What users are saying about
2 Ratings
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Score 6.7 out of 100
22 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Ad Network Integration

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    6.8

    TubeMogul (discontinued)

    68%
    TubeMogul (discontinued) ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    6.4
    64%
    5 Ratings

    DSP integration

    N/A
    0 Ratings
    7.1
    71%
    6 Ratings

    Ad Campaigns

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    6.7

    TubeMogul (discontinued)

    67%
    TubeMogul (discontinued) ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    6.5
    65%
    6 Ratings

    Ad deployment

    N/A
    0 Ratings
    6.6
    66%
    6 Ratings

    Display advertising

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    6.0
    60%
    4 Ratings

    Sequence targeting

    N/A
    0 Ratings
    6.9
    69%
    2 Ratings

    Ad Reporting & Analytics

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    5.7

    TubeMogul (discontinued)

    57%
    TubeMogul (discontinued) ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    7.3
    73%
    7 Ratings

    Ad performance reports

    N/A
    0 Ratings
    6.7
    67%
    7 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    5.2
    52%
    2 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    3.1
    31%
    2 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    6.4
    64%
    5 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    5.5
    55%
    6 Ratings

    Attribute Ratings

    • TubeMogul (discontinued) is rated higher in 2 areas: Likelihood to Recommend, Usability

    Likelihood to Recommend

    6.4

    Criteo Retail Media

    64%
    1 Rating
    7.0

    TubeMogul (discontinued)

    70%
    10 Ratings

    Likelihood to Renew

    Criteo Retail Media

    N/A
    0 Ratings
    4.0

    TubeMogul (discontinued)

    40%
    2 Ratings

    Usability

    9.1

    Criteo Retail Media

    91%
    1 Rating
    10.0

    TubeMogul (discontinued)

    100%
    1 Rating

    Support Rating

    6.4

    Criteo Retail Media

    64%
    1 Rating

    TubeMogul (discontinued)

    N/A
    0 Ratings

    Likelihood to Recommend

    Criteo Retail Media

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Anonymous | TrustRadius Reviewer

    TubeMogul (discontinued)

    Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
    Anonymous | TrustRadius Reviewer

    Pros

    Criteo Retail Media

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Anonymous | TrustRadius Reviewer

    TubeMogul (discontinued)

    • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
    • Managing our block list has been effective as well.
    Anonymous | TrustRadius Reviewer

    Cons

    Criteo Retail Media

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Anonymous | TrustRadius Reviewer

    TubeMogul (discontinued)

    • Setting up PMP deals needs to be more seamless
    • Missing functionality with reporting
    • Easier view in platform to see which placements have spent
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Criteo Retail Media

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    TubeMogul (discontinued)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Criteo Retail Media

    No score
    No answers yet
    No answers on this topic

    TubeMogul (discontinued)

    TubeMogul (discontinued) 4.0
    Based on 2 answers
    I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
    Olesya Zinovieva | TrustRadius Reviewer

    Usability

    Criteo Retail Media

    Criteo Retail Media 9.1
    Based on 1 answer
    Intuitive and easy to use.
    Anonymous | TrustRadius Reviewer

    TubeMogul (discontinued)

    TubeMogul (discontinued) 10.0
    Based on 1 answer
    No answer on this topic is available.

    Support Rating

    Criteo Retail Media

    Criteo Retail Media 6.4
    Based on 1 answer
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Anonymous | TrustRadius Reviewer

    TubeMogul (discontinued)

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Criteo Retail Media

    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Anonymous | TrustRadius Reviewer

    TubeMogul (discontinued)

    TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Criteo Retail Media

    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Anonymous | TrustRadius Reviewer

    TubeMogul (discontinued)

    • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
    Keith LeMontang | TrustRadius Reviewer

    Screenshots

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