Criteo Retail Media vs TubeMogul (discontinued)

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple

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Verified User

Analyst in Marketing

Political Organization Company, 51-200 employees

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Feature Rating Comparison

Criteo Retail Media

TubeMogul (discontinued)

Data Transfer

DSP integration

Criteo Retail Media

TubeMogul (discontinued)

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Criteo Retail Media

TubeMogul (discontinued)

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
Managing our block list has been effective as well.

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Verified User

Employee in Sales

Sports Company, 51-200 employees

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Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Setting up PMP deals needs to be more seamless
Missing functionality with reporting
Easier view in platform to see which placements have spent

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 201-500 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

TubeMogul (discontinued) 4.0

Based on 2 answers

I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed

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Olesya Zinovieva

Campaign Manager

CadreonMarketing and Advertising, 51-200 employees

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Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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TubeMogul (discontinued) 10.0

Based on 1 answer

No answer on this topic is available.

Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.

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Verified User

Analyst in Marketing

Political Organization Company, 51-200 employees

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Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.

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Keith LeMontang

Digital Marketing Analyst

Zimmerman AdvertisingMarketing and Advertising, 501-1000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Criteo Retail Media

TubeMogul (discontinued)

Criteo Retail Media

TubeMogul (discontinued)

Criteo Retail Media

TubeMogul (discontinued)

Criteo Retail Media

TubeMogul (discontinued)

Likelihood to Recommend