What users are saying about

Criteo Retail Media vs TubeMogul (discontinued)

Criteo Retail Media
2 Ratings
TubeMogul (discontinued)
22 Ratings

Criteo Retail Media

2 Ratings
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Score 6.7 out of 100

Based on 2 reviews and ratings

TubeMogul (discontinued)

22 Ratings
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Score 8.3 out of 100

Based on 22 reviews and ratings

Feature Set Ratings

    Ad Network Integration

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    6.8

    TubeMogul (discontinued)

    68%
    TubeMogul (discontinued) ranks higher in 2/2 features
    TubeMogul (discontinued) ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    6.4
    64%
    5 Ratings

    DSP integration

    N/A
    0 Ratings
    7.1
    71%
    6 Ratings

    Ad Campaigns

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    6.7

    TubeMogul (discontinued)

    67%
    TubeMogul (discontinued) ranks higher in 5/5 features
    TubeMogul (discontinued) ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    6.5
    65%
    6 Ratings

    Ad deployment

    N/A
    0 Ratings
    6.6
    66%
    6 Ratings

    Display advertising

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    6.0
    60%
    4 Ratings

    Sequence targeting

    N/A
    0 Ratings
    6.9
    69%
    2 Ratings

    Ad Reporting & Analytics

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    5.7

    TubeMogul (discontinued)

    57%
    TubeMogul (discontinued) ranks higher in 6/6 features
    TubeMogul (discontinued) ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    7.3
    73%
    7 Ratings

    Ad performance reports

    N/A
    0 Ratings
    6.7
    67%
    7 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    5.2
    52%
    2 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    3.1
    31%
    2 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    6.4
    64%
    5 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    5.5
    55%
    6 Ratings

    Attribute Ratings

    • TubeMogul (discontinued) is rated higher in 2 areas: Likelihood to Recommend, Usability

    Likelihood to Recommend

    6.4

    Criteo Retail Media

    64%
    1 Rating
    7.0

    TubeMogul (discontinued)

    70%
    10 Ratings

    Likelihood to Renew

    Criteo Retail Media

    N/A
    0 Ratings
    4.0

    TubeMogul (discontinued)

    40%
    2 Ratings

    Usability

    9.1

    Criteo Retail Media

    91%
    1 Rating
    10.0

    TubeMogul (discontinued)

    100%
    1 Rating

    Support Rating

    6.4

    Criteo Retail Media

    64%
    1 Rating

    TubeMogul (discontinued)

    N/A
    0 Ratings

    Likelihood to Recommend

    Criteo Retail Media

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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    Anonymous | TrustRadius Reviewer
    Verified User
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    TubeMogul (discontinued)

    Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple

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    Anonymous | TrustRadius Reviewer
    Verified User
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    Pros

    Criteo Retail Media

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting

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    Anonymous | TrustRadius Reviewer
    Verified User
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    TubeMogul (discontinued)

    • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
    • Managing our block list has been effective as well.

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    Anonymous | TrustRadius Reviewer
    Verified User
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    Cons

    Criteo Retail Media

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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    Anonymous | TrustRadius Reviewer
    Verified User
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    TubeMogul (discontinued)

    • Setting up PMP deals needs to be more seamless
    • Missing functionality with reporting
    • Easier view in platform to see which placements have spent

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    Anonymous | TrustRadius Reviewer
    Verified User
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    Pricing Details

    Criteo Retail Media

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    TubeMogul (discontinued)

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Likelihood to Renew

    Criteo Retail Media

    No score
    No answers yet
    No answers on this topic

    TubeMogul (discontinued)

    TubeMogul (discontinued) 4.0
    Based on 2 answers
    I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed

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    Olesya Zinovieva | TrustRadius Reviewer
    Olesya Zinovieva
    View all 2 answers on this topic

    Usability

    Criteo Retail Media

    Criteo Retail Media 9.1
    Based on 1 answer
    Intuitive and easy to use.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    TubeMogul (discontinued)

    TubeMogul (discontinued) 10.0
    Based on 1 answer
    No answer on this topic is available.

    Support Rating

    Criteo Retail Media

    Criteo Retail Media 6.4
    Based on 1 answer
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    TubeMogul (discontinued)

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Criteo Retail Media

    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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    Anonymous | TrustRadius Reviewer
    Verified User
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    TubeMogul (discontinued)

    TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 10 answers on this topic

    Return on Investment

    Criteo Retail Media

    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    TubeMogul (discontinued)

    • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.

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    Keith LeMontang | TrustRadius Reviewer
    Keith LeMontang
    View all 10 answers on this topic

    Screenshots

    TubeMogul (discontinued)

    —

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