What users are saying about
2 Ratings
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Score 6.7 out of 100
22 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Retail Media
TubeMogul (discontinued)
6.8
Data Transfer
Criteo Retail Media
TubeMogul (discontinued)
6.4
DSP integration
Criteo Retail Media
TubeMogul (discontinued)
7.1

Ad Campaigns

Criteo Retail Media
TubeMogul (discontinued)
6.7
Ad campaign creation
Criteo Retail Media
TubeMogul (discontinued)
6.5
Ad deployment
Criteo Retail Media
TubeMogul (discontinued)
6.6
Display advertising
Criteo Retail Media
TubeMogul (discontinued)
7.5
Ad display and retargeting segmentation
Criteo Retail Media
TubeMogul (discontinued)
6.0
Sequence targeting
Criteo Retail Media
TubeMogul (discontinued)
6.9

Ad Reporting & Analytics

Criteo Retail Media
TubeMogul (discontinued)
5.7
Ad dashboards
Criteo Retail Media
TubeMogul (discontinued)
7.3
Ad performance reports
Criteo Retail Media
TubeMogul (discontinued)
6.7
Ad conversion tracking
Criteo Retail Media
TubeMogul (discontinued)
5.2
Ad attribution reporting
Criteo Retail Media
TubeMogul (discontinued)
3.1
Cross-channel ad management
Criteo Retail Media
TubeMogul (discontinued)
6.4
Ad forecasting and optimization
Criteo Retail Media
TubeMogul (discontinued)
5.5

Pros

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
Anonymous | TrustRadius Reviewer

Cons

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Retail Media

No score
No answers yet
No answers on this topic

TubeMogul (discontinued)

TubeMogul (discontinued) 4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva | TrustRadius Reviewer

Usability

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

TubeMogul (discontinued) 10.0
Based on 1 answer
No answer on this topic is available.

Support Rating

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Keith LeMontang | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TubeMogul (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Retail Media
6.4
TubeMogul (discontinued)
7.0

Likelihood to Renew

Criteo Retail Media
TubeMogul (discontinued)
4.0

Usability

Criteo Retail Media
9.1
TubeMogul (discontinued)
10.0

Support Rating

Criteo Retail Media
6.4
TubeMogul (discontinued)

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