What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 2 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 4 reviews and ratings
Feature Set Ratings
Ad Network Integration
Criteo Retail Media
Feature Set Not Supported
N/A
7.0
WideOrbit
70%
WideOrbit ranks higher in 2/2 features
WideOrbit ranks higher in 2/2 features
Data Transfer
N/A
0 Ratings
7.0
70%
1 Rating
DSP integration
N/A
0 Ratings
7.0
70%
1 Rating
Ad Campaigns
Criteo Retail Media
Feature Set Not Supported
N/A
7.8
WideOrbit
78%
WideOrbit ranks higher in 4/4 features
WideOrbit ranks higher in 4/4 features
Ad deployment
N/A
0 Ratings
7.0
70%
2 Ratings
Display advertising
N/A
0 Ratings
8.0
80%
1 Rating
Ad display and retargeting segmentation
N/A
0 Ratings
8.0
80%
1 Rating
Sequence targeting
N/A
0 Ratings
8.0
80%
1 Rating
Ad Reporting & Analytics
Criteo Retail Media
Feature Set Not Supported
N/A
7.8
WideOrbit
78%
WideOrbit ranks higher in 6/6 features
WideOrbit ranks higher in 6/6 features
Ad dashboards
N/A
0 Ratings
8.0
80%
1 Rating
Ad performance reports
N/A
0 Ratings
10.0
100%
2 Ratings
Ad conversion tracking
N/A
0 Ratings
6.0
60%
1 Rating
Ad attribution reporting
N/A
0 Ratings
7.0
70%
1 Rating
Cross-channel ad management
N/A
0 Ratings
6.0
60%
2 Ratings
Ad forecasting and optimization
N/A
0 Ratings
10.0
100%
2 Ratings
Attribute Ratings
- WideOrbit is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
6.4
Criteo Retail Media
64%
1 Rating
8.0
WideOrbit
80%
2 Ratings
Usability
9.1
Criteo Retail Media
91%
1 Rating
WideOrbit
N/A
0 Ratings
Support Rating
6.4
Criteo Retail Media
64%
1 Rating
WideOrbit
N/A
0 Ratings
Likelihood to Recommend
Criteo Retail Media
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesWideOrbit
I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.

Verified User
Employee in Sales
Broadcast Media Company, 5001-10,000 employeesPros
Criteo Retail Media
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesWideOrbit
- Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
- It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
- Very user friendly and efficient to use.
- The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.

Verified User
Executive in Sales
Broadcast Media Company, 1001-5000 employeesCons
Criteo Retail Media
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesWideOrbit
- The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
- Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
- In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.

Verified User
Employee in Sales
Broadcast Media Company, 5001-10,000 employeesPricing Details
Criteo Retail Media
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—WideOrbit
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
Criteo Retail Media
Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesWideOrbit
No score
No answers yet
No answers on this topic
Support Rating
Criteo Retail Media
Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesWideOrbit
No score
No answers yet
No answers on this topic
Alternatives Considered
Criteo Retail Media
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesWideOrbit
I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality

Verified User
Employee in Sales
Broadcast Media Company, 5001-10,000 employeesReturn on Investment
Criteo Retail Media
- Increased net revenue
- Increased profit
- CTR is unchanged (but this can be improved with better opportunities for targeting)

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesWideOrbit
- The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit

Verified User
Executive in Sales
Broadcast Media Company, 1001-5000 employees