What users are saying about
2 Ratings
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Score 6.7 out of 100
4 Ratings
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Score 10 out of 100

Feature Set Ratings

    Ad Network Integration

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    7.0

    WideOrbit

    70%
    WideOrbit ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    DSP integration

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Ad Campaigns

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    7.8

    WideOrbit

    78%
    WideOrbit ranks higher in 4/4 features

    Ad deployment

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Display advertising

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Sequence targeting

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad Reporting & Analytics

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    7.8

    WideOrbit

    78%
    WideOrbit ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad performance reports

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Ad attribution reporting

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Cross-channel ad management

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Attribute Ratings

    • WideOrbit is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.4

    Criteo Retail Media

    64%
    1 Rating
    8.0

    WideOrbit

    80%
    2 Ratings

    Usability

    9.1

    Criteo Retail Media

    91%
    1 Rating

    WideOrbit

    N/A
    0 Ratings

    Support Rating

    6.4

    Criteo Retail Media

    64%
    1 Rating

    WideOrbit

    N/A
    0 Ratings

    Likelihood to Recommend

    Criteo Retail Media

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Anonymous | TrustRadius Reviewer

    WideOrbit

    I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
    Anonymous | TrustRadius Reviewer

    Pros

    Criteo Retail Media

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Anonymous | TrustRadius Reviewer

    WideOrbit

    • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
    • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
    • Very user friendly and efficient to use.
    • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
    Anonymous | TrustRadius Reviewer

    Cons

    Criteo Retail Media

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Anonymous | TrustRadius Reviewer

    WideOrbit

    • The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
    • Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
    • In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Criteo Retail Media

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    WideOrbit

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Usability

    Criteo Retail Media

    Criteo Retail Media 9.1
    Based on 1 answer
    Intuitive and easy to use.
    Anonymous | TrustRadius Reviewer

    WideOrbit

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Criteo Retail Media

    Criteo Retail Media 6.4
    Based on 1 answer
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Anonymous | TrustRadius Reviewer

    WideOrbit

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Criteo Retail Media

    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Anonymous | TrustRadius Reviewer

    WideOrbit

    I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Criteo Retail Media

    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Anonymous | TrustRadius Reviewer

    WideOrbit

    • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
    Anonymous | TrustRadius Reviewer

    Screenshots

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