Criteo Retail Media vs WideOrbit

• Intuitive dashboards and reporting
• Custom templates for display media
• Flexibility in terms of setting guardrails for targeting

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• Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
• It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
• Very user friendly and efficient to use.
• The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.

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• Exportable insights at a brand, page, and placement level
• Segmentation API service to better manage first-party data
• Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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• The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
• Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
• In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.

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• Increased net revenue
• Increased profit
• CTR is unchanged (but this can be improved with better opportunities for targeting)

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• The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit

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