What users are saying about
23 Ratings
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Score 8.9 out of 100
5 Ratings
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Score 5 out of 100

Likelihood to Recommend

Critical Mention

Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.
Anonymous | TrustRadius Reviewer

Digimind Social

Très utile pour suivre l'évolution de son e-réputation.Conseillé aux grandes et moyennes entreprises.Serait surfait pour une petite entreprise.[Very useful for monitoring online reputation.
Recommended for medium and large enterprises.
It would be overkill for a small business.]
David Labouré | TrustRadius Reviewer

Pros

Critical Mention

  • Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
  • I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
  • Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
Jerry Kambic | TrustRadius Reviewer

Digimind Social

  • Digimind Social is extremely intuitive and easy to use, and requires little time and training to get up and running. The dashboard is very well designed – all the data insights you need are in one place, you don’t need to wade through many pages to find the information you need.
  • Top Reputation is a great feature in that it gives you a view into what people are searching for but don’t yet have answers to; this is something you don’t find in other social media monitoring tools but can deliver a lot of value to communications users when compared with the results from social channels. For instance, Top Reputation can help you identify any issues that online audiences are having before they reach social channels, and also help you shape campaigns to match emerging tastes of consumers.
Elissa Ehrlich | TrustRadius Reviewer

Cons

Critical Mention

  • Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
  • 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
  • Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.
Anonymous | TrustRadius Reviewer

Digimind Social

  • Like any other tool the sentiment analysis can always be improved.
Joerg Niessing | TrustRadius Reviewer

Likelihood to Renew

Critical Mention

Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Anonymous | TrustRadius Reviewer

Digimind Social

Digimind Social 8.4
Based on 4 answers
I am very satisfied by the flexibility that Digimind Social offers for my purposes. It is a great tool to generate novel insights that managers can act on in order to meet strategic goals. I also like the comprehensive approach the tool use, and I like the fact that it can be customized for different purposes (i.e., you can "train" the tool to become more "intelligent" in what it tracks and how it is coded)
David Dubois | TrustRadius Reviewer

Usability

Critical Mention

Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Lyla Shaibi | TrustRadius Reviewer

Digimind Social

No score
No answers yet
No answers on this topic

Support Rating

Critical Mention

Critical Mention 5.1
Based on 3 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Jerry Kambic | TrustRadius Reviewer

Digimind Social

No score
No answers yet
No answers on this topic

Implementation Rating

Critical Mention

Critical Mention 10.0
Based on 1 answer
Critical Mention implementation was easy and fast. Their support and training were awesome.
Jerry Kambic | TrustRadius Reviewer

Digimind Social

No score
No answers yet
No answers on this topic

Alternatives Considered

Critical Mention

We used to use a program called TVEyes to track for coverage. Critical Mention can track more sites, is more user-friendly, and has specific audience numbers for most of the broadcast outlets it tracks. It also is easier to search on Critical Mention over TVEyes for most items.
Anonymous | TrustRadius Reviewer

Digimind Social

  • Meilleur résultat dans les mentions remontées
  • Moins de bruit
  • Fonctionnalités additionnelles de meilleure qualité et moins gadget
  • Un coût mieux maîtrisé par rapport à notre besoin
[Best results are surfaced
Less noisy
Very high quality, non gimmicky, additional functionality
Better value with respect to our needs]
David Labouré | TrustRadius Reviewer

Return on Investment

Critical Mention

  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Keith Wald | TrustRadius Reviewer

Digimind Social

  • As a PR and social media firm representing clients in the very fast-paced tech industry, it’s important that we have a real-time, comprehensive view into what online audiences are saying about our clients so we can quickly share results with them, as well as any areas of concern. Digimind Social does this for us better than other tools we have used. The one-click reporting capabilities substantially streamlines our reporting processes.
  • Digimind also offers the ability to customize your dashboard. This is helpful because just as our clients vary, so do their needs for analytics. Digimind allows us to see exactly what we need for each of our clients at a glance.
Elissa Ehrlich | TrustRadius Reviewer

Pricing Details

Critical Mention

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Digimind Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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