Critical Mention vs. Digimind Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Critical Mention
Score 7.1 out of 10
N/A
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.N/A
Digimind Social
Score 9.4 out of 10
N/A
Digimind Social is a social listening tool that enables brands around the world to instantly understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies. Digimind Social incorporates data from both social platforms and search engines. This gives brands a more complete picture of their digital footprints, and helps them better anticipate audience needs based on search behavior.
$499
per month
Pricing
Critical MentionDigimind Social
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Critical MentionDigimind Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
User Ratings
Critical MentionDigimind Social
Likelihood to Recommend
6.8
(21 ratings)
10.0
(5 ratings)
Likelihood to Renew
10.0
(7 ratings)
8.4
(4 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Availability
8.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Critical MentionDigimind Social
Likelihood to Recommend
Critical Mention
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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Digimind
Digimind Social is a fantastic resource for tracking social networks and is an incredibly affordable value for money. It is well worth the money.
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Pros
Critical Mention
  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
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Digimind
  • Qualité des mentions affichées avec peu de bruit et très peu de perte [Good mentions with low noise and very little loss]
  • Les nombreuses sources différentes disponibles [Many different sources available]
  • Les fonctionnalités additionnelles très intéressantes [Very useful additional capabilities]
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Cons
Critical Mention
  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
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Digimind
  • At this time, it’s hard to find any area of improvement for Digimind Social, especially after having used other tools, which are clunky and require more manual work to zero in on the information you need. The sentiment analysis is a tricky task for any tool and while Digimind Social is better at it than others, we hope they continue to hone its capabilities and are able to analyze a larger volume of data.
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Likelihood to Renew
Critical Mention
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
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Digimind
I have seen many different tools. As mentioned earlier the tool has a very nice dashboard and the sentiment analysis from Digimind is better than other tools that I have tried in the past.
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Usability
Critical Mention
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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Digimind
No answers on this topic
Support Rating
Critical Mention
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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Digimind
No answers on this topic
Implementation Rating
Critical Mention
Critical Mention implementation was easy and fast. Their support and training were awesome.
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Digimind
No answers on this topic
Alternatives Considered
Critical Mention
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
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Digimind
Thanks to Digimind Social, we were able to increase our productivity in social networks
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Return on Investment
Critical Mention
  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
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Digimind
  • As a business school professor teaching both MBAs and executives, I regularly use Digimind to demonstrate the power of social listening in various programs I teach. Digimind Social proved to be a solid, user-friendly tool that effectively show users the value of social media listening for various short-term (e.g., responding to angry customers) to long-term goals (e.g., managing online reputation, competitive analysis).
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