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150 Ratings
29 Ratings
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Score 7.5 out of 100

Meltwater Media Intelligence Platform

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150 Ratings
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Score 7.4 out of 100

Attribute Ratings

  • Critical Mention is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating
  • Meltwater Media Intelligence Platform is rated higher in 2 areas: Likelihood to Recommend, Availability

Likelihood to Recommend

7.3

Critical Mention

73%
21 Ratings
7.4

Meltwater Media Intelligence Platform

74%
70 Ratings

Likelihood to Renew

10.0

Critical Mention

100%
7 Ratings
8.0

Meltwater Media Intelligence Platform

80%
9 Ratings

Usability

9.0

Critical Mention

90%
2 Ratings
2.2

Meltwater Media Intelligence Platform

22%
3 Ratings

Availability

8.0

Critical Mention

80%
2 Ratings
10.0

Meltwater Media Intelligence Platform

100%
2 Ratings

Support Rating

10.0

Critical Mention

100%
2 Ratings
7.9

Meltwater Media Intelligence Platform

79%
35 Ratings

In-Person Training

Critical Mention

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
1 Rating

Online Training

Critical Mention

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
1 Rating

Implementation Rating

10.0

Critical Mention

100%
2 Ratings
6.1

Meltwater Media Intelligence Platform

61%
4 Ratings

Vendor post-sale

Critical Mention

N/A
0 Ratings
1.0

Meltwater Media Intelligence Platform

10%
1 Rating

Vendor pre-sale

Critical Mention

N/A
0 Ratings
9.1

Meltwater Media Intelligence Platform

91%
1 Rating

Likelihood to Recommend

Critical Mention

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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Meltwater

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Pros

Critical Mention

  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
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Meltwater

  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Cons

Critical Mention

  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
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Meltwater

  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Pricing Details

Critical Mention

Starting Price

Editions & Modules

Critical Mention editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Meltwater Media Intelligence Platform

    Starting Price

    Editions & Modules

    Meltwater Media Intelligence Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Critical Mention

      I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
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      Meltwater

      Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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      Usability

      Critical Mention

      It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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      Meltwater

      Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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      Support Rating

      Critical Mention

      Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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      Meltwater

      Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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      In-Person Training

      Critical Mention

      No answers on this topic

      Meltwater

      Again, really in-depth and helpful for a program that is really easy to use.
      Read full review

      Online Training

      Critical Mention

      No answers on this topic

      Meltwater

      Walked step by step through program. Very informative on a program that doesn't require much training.
      Read full review

      Implementation Rating

      Critical Mention

      Critical Mention implementation was easy and fast. Their support and training were awesome.
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      Meltwater

      You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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      Alternatives Considered

      Critical Mention

      Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
      Read full review

      Meltwater

      I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
      Read full review

      Return on Investment

      Critical Mention

      • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
      • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
      • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
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      Meltwater

      • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
      • We utilize their tracking of media hits for our overall reporting to our clients.
      • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
      Read full review

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