What users are saying about
Top Rated
145 Ratings
23 Ratings
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Score 8.9 out of 100
Top Rated
145 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Critical Mention

Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Critical Mention
Sprinklr Modern Engagement
7.5
Boolean keyword searches
Critical Mention
Sprinklr Modern Engagement
7.6
Filtering out noise/spam
Critical Mention
Sprinklr Modern Engagement
7.3
Sentiment analysis
Critical Mention
Sprinklr Modern Engagement
6.8
Broad channel coverage
Critical Mention
Sprinklr Modern Engagement
8.2

Publishing

Critical Mention
Sprinklr Modern Engagement
7.2
Content planning and scheduling
Critical Mention
Sprinklr Modern Engagement
8.3
Audience targeting
Critical Mention
Sprinklr Modern Engagement
6.8
Content optimization
Critical Mention
Sprinklr Modern Engagement
6.8
Workflow management
Critical Mention
Sprinklr Modern Engagement
6.8

Engagement

Critical Mention
Sprinklr Modern Engagement
7.5
Automated routing and prioritization
Critical Mention
Sprinklr Modern Engagement
8.0
Customer interaction histories
Critical Mention
Sprinklr Modern Engagement
7.3
Bulk actions
Critical Mention
Sprinklr Modern Engagement
7.1

Marketing

Critical Mention
Sprinklr Modern Engagement
7.2
Lead generation
Critical Mention
Sprinklr Modern Engagement
6.2
Content marketing
Critical Mention
Sprinklr Modern Engagement
8.1
Paid media management
Critical Mention
Sprinklr Modern Engagement
6.6
Campaigns and promotions
Critical Mention
Sprinklr Modern Engagement
7.9

Channel coverage/integration

Critical Mention
Sprinklr Modern Engagement
7.5
Twitter
Critical Mention
Sprinklr Modern Engagement
8.5
Facebook
Critical Mention
Sprinklr Modern Engagement
8.4
LinkedIn
Critical Mention
Sprinklr Modern Engagement
7.7
Google+
Critical Mention
Sprinklr Modern Engagement
7.3
Instagram
Critical Mention
Sprinklr Modern Engagement
6.3
Pinterest
Critical Mention
Sprinklr Modern Engagement
7.4
YouTube
Critical Mention
Sprinklr Modern Engagement
7.0

Reporting/analytics

Critical Mention
Sprinklr Modern Engagement
8.4
Campaign success analytics
Critical Mention
Sprinklr Modern Engagement
8.6
Real-time tracking
Critical Mention
Sprinklr Modern Engagement
8.4
Competitor analysis
Critical Mention
Sprinklr Modern Engagement
8.2

Account management

Critical Mention
Sprinklr Modern Engagement
6.9
Role-based user permissions & privileges
Critical Mention
Sprinklr Modern Engagement
7.3
Mobile access
Critical Mention
Sprinklr Modern Engagement
6.5

Pros

Critical Mention

  • Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
  • I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
  • Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
Jerry Kambic | TrustRadius Reviewer

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Critical Mention

  • Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
  • 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
  • Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Critical Mention

Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Critical Mention

Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Lyla Shaibi | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Critical Mention

Critical Mention 8.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Critical Mention

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Critical Mention

Critical Mention 5.1
Based on 3 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Jerry Kambic | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 6.5
Based on 43 answers
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
Anonymous | TrustRadius Reviewer

In-Person Training

Critical Mention

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Critical Mention

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Critical Mention

Critical Mention 10.0
Based on 1 answer
Critical Mention implementation was easy and fast. Their support and training were awesome.
Jerry Kambic | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Critical Mention

We used to use a program called TVEyes to track for coverage. Critical Mention can track more sites, is more user-friendly, and has specific audience numbers for most of the broadcast outlets it tracks. It also is easier to search on Critical Mention over TVEyes for most items.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Critical Mention

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Critical Mention

  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Keith Wald | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Pricing Details

Critical Mention

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Critical Mention
8.7
Sprinklr Modern Engagement
7.5

Likelihood to Renew

Critical Mention
10.0
Sprinklr Modern Engagement
8.5

Usability

Critical Mention
9.0
Sprinklr Modern Engagement
8.0

Reliability and Availability

Critical Mention
8.0
Sprinklr Modern Engagement
9.1

Performance

Critical Mention
Sprinklr Modern Engagement
8.2

Support Rating

Critical Mention
5.1
Sprinklr Modern Engagement
6.5

In-Person Training

Critical Mention
Sprinklr Modern Engagement
7.0

Online Training

Critical Mention
Sprinklr Modern Engagement
8.4

Implementation Rating

Critical Mention
10.0
Sprinklr Modern Engagement
9.0

Scalability

Critical Mention
Sprinklr Modern Engagement
8.2

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