29 Ratings
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Score 7.7 out of 100
20 Ratings
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Score 8.8 out of 100

Attribute Ratings

  • Critical Mention is rated higher in 1 area: Likelihood to Renew
  • Synthesio Social Intelligence Suite is rated higher in 1 area: Likelihood to Recommend
  • Critical Mention and Synthesio Social Intelligence Suite are tied in 1 area: Support Rating

Likelihood to Recommend

7.5

Critical Mention

75%
21 Ratings
9.0

Synthesio Social Intelligence Suite

90%
6 Ratings

Likelihood to Renew

10.0

Critical Mention

100%
7 Ratings
7.0

Synthesio Social Intelligence Suite

70%
2 Ratings

Usability

9.0

Critical Mention

90%
2 Ratings

Synthesio Social Intelligence Suite

N/A
0 Ratings

Availability

8.0

Critical Mention

80%
2 Ratings

Synthesio Social Intelligence Suite

N/A
0 Ratings

Support Rating

10.0

Critical Mention

100%
2 Ratings
10.0

Synthesio Social Intelligence Suite

100%
2 Ratings

Implementation Rating

10.0

Critical Mention

100%
2 Ratings

Synthesio Social Intelligence Suite

N/A
0 Ratings

Likelihood to Recommend

Critical Mention

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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Ipsos

It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
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Pros

Critical Mention

  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
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Ipsos

  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
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Cons

Critical Mention

  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
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Ipsos

  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
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Pricing Details

Critical Mention

Starting Price

Editions & Modules

Critical Mention editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Synthesio Social Intelligence Suite

    Starting Price

    $0 per month

    Editions & Modules

    Synthesio Social Intelligence Suite editions and modules pricing
    EditionModules
    Synthesio$1,200.001

    Footnotes

    1. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Critical Mention

    I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
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    Ipsos

    Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
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    Usability

    Critical Mention

    It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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    Ipsos

    No answers on this topic

    Support Rating

    Critical Mention

    Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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    Ipsos

    Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
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    Implementation Rating

    Critical Mention

    Critical Mention implementation was easy and fast. Their support and training were awesome.
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    Ipsos

    No answers on this topic

    Alternatives Considered

    Critical Mention

    Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
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    Ipsos

    I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
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    Return on Investment

    Critical Mention

    • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
    • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
    • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
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    Ipsos

    • It has helped us understanding the on going topics on our social page quite well.
    • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
    • Employees feel really happy with the tool because it lets them do the work fast and securely.
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