Critical Mention vs Sysomos MAP

• Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
• I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
• Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.

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• Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
• Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
• User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.

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• Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
• 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
• Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.

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• Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
• The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
• Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.

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• The ability share results and information both internally and with clients makes Critical Mention a fantastic collaborative tool that keeps clients coming back with the guarantee of comprehensive reporting and an abundance of detailed information.
• Real-time digitizing of key distinguishable factors makes this a comprehensive database of valuable influencer information as well as a monitoring system.
• They provide extensive schema allowing users to customize information and report results, in the manner most appropriate for specific clients and projects.
• The self-service functionality of Critical Mention combined with their dedicated support team provide essential tools to maximize employee efficiency.

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• Sysomos MAP allowed you to tell a story from the data and analytics, making client presentations more powerful and easier to follow.
• Research efficiency shot through the roof. Instead of spending time gathering the data, we could focus on interpreting it and making the best insights/recommendations possible.
• Overall, the platform is very intuitive. It allowed me as a new team member to contribute almost immediately.

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