What users are saying about
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 23 reviews and ratings
44 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 44 reviews and ratings
Likelihood to Recommend
Critical Mention
Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.

Verified User
Employee in Marketing
Hospital & Health Care Company, 51-200 employeesSysomos MAP
It is well suited to quick turn projects that require very little as far as specific data is concerned. If you're trying to dig into the mentions to garner insights, it can be difficult to view things and find the most relevant content. But if you're looking for broad overviews leveraging big data insights, it is excellent.
Taxonomist
Edelman IntelligenceMarket Research, 51-200 employees
Pros
Critical Mention
- Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
- I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
- Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Sysomos MAP
- Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
- Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
- User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.

Verified User
Team Lead in Social Media
Accounting Company, 10,001+ employeesCons
Critical Mention
- Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
- 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
- Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.

Verified User
Professional in Marketing
Public Relations and Communications Company, 1001-5000 employeesSysomos MAP
- Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
- The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
- Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.
Senior Digital Marketing Specialist
A.T. KearneyManagement Consulting, 1001-5000 employees
Likelihood to Renew
Critical Mention
Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective

Verified User
Account Manager in Other
Public Relations and Communications Company, 11-50 employeesSysomos MAP
Sysomos MAP 8.9
Based on 10 answers
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
Social Marketing Consultant
TransUnionMarketing and Advertising, 11-50 employees
Usability
Critical Mention
Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Associate Research Analyst
Edelman BerlandResearch, 51-200 employees
Sysomos MAP
Sysomos MAP 9.0
Based on 5 answers
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction

Verified User
Strategist in Social Media
Marketing and Advertising Company, 501-1000 employeesReliability and Availability
Critical Mention
Critical Mention 8.0
Based on 1 answer
No answer on this topic is available.
Sysomos MAP
Sysomos MAP 8.0
Based on 4 answers
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.

Verified User
Employee in Social Media
Marketing and Advertising Company, 501-1000 employeesPerformance
Critical Mention
No score
No answers yet
No answers on this topic
Sysomos MAP
Sysomos MAP 8.3
Based on 4 answers
If searching over longer time frame, it can take a while to return results. SOmetimes as long as two to three minutes.

Verified User
Employee in Social Media
Marketing and Advertising Company, 501-1000 employeesSupport Rating
Critical Mention
Critical Mention 5.1
Based on 3 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Sysomos MAP
Sysomos MAP 7.2
Based on 5 answers
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP

Verified User
Anonymous
Marketing and Advertising Company, 51-200 employeesOnline Training
Critical Mention
No score
No answers yet
No answers on this topic
Sysomos MAP
Sysomos MAP 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.

Verified User
Consultant in Marketing
Information Services Company, 51-200 employeesImplementation Rating
Critical Mention
Critical Mention 10.0
Based on 1 answer
Critical Mention implementation was easy and fast. Their support and training were awesome.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Sysomos MAP
Sysomos MAP 8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Director, Social Planning, Insights, and Analytics
FleishmanHillard1001-5000 employees
Alternatives Considered
Critical Mention

Verified User
Account Manager in Marketing
Public Relations & Communications Company, 51-200 employeesSysomos MAP
- Crimson Hexagon is on par with Sysomos but is better for deep sentiment insights and post emotion analysis.
- Sprinklr is clunkier than Sysomos and used primarily for client specific publishing, not analytics or listening.
- Other tools such as Julius, Socialbakers and Spredfast all offer different capabilities and are specialized for particular disciplines in the agency.

Verified User
Director in Social Media
Marketing and Advertising Company, 1001-5000 employeesReturn on Investment
Critical Mention
- Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
- One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
- Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Account Coordinator
PMK•BNCPublic Relations and Communications, 51-200 employees
Sysomos MAP
- Sysomos MAP allowed you to tell a story from the data and analytics, making client presentations more powerful and easier to follow.
- Research efficiency shot through the roof. Instead of spending time gathering the data, we could focus on interpreting it and making the best insights/recommendations possible.
- Overall, the platform is very intuitive. It allowed me as a new team member to contribute almost immediately.
Marketing Strategy and Analysis
DLA PiperMarket Research, 10,001+ employees
Screenshots
Critical Mention
—Pricing Details
Critical Mention
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Sysomos MAP
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No