What users are saying about
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245 Ratings

CRM Creatio

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27 Ratings
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Score 9.4 out of 100

Keap

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245 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

CRM Creatio

If you have an in-house expert, then this product, due to its customization abilities, is a great choice for a CRM. However, due to Creatio's low-code approach, there are areas where end-users can make their own changes and customizations without the need for a developer. One such case is building out team dashboards for real-time reporting.
Carl Moore | TrustRadius Reviewer

Keap

Keap is perfect for small businesses using it as an all-in-one marketing and sales platform. The updates and features added are catered toward entrepreneurs and small businesses. The features and tools available are very easy-to-use for non-marketers once you understand where everything is.For larger companies that may have multiple people on staff working on emails, it does make it harder to manage. Drafts cannot be shared between individuals and multiple people cannot be working in the same campaign (even if they're working on completely separate pieces, such as a landing page and email broadcast). There is also very little flexibility for design in the drag and drop email builder, such as only one option for font.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

CRM Creatio
9.6
Keap
Customer data management / contact management
CRM Creatio
9.9
Keap
Workflow management
CRM Creatio
9.9
Keap
Territory management
CRM Creatio
9.0
Keap
Opportunity management
CRM Creatio
9.9
Keap
Integration with email client (e.g., Outlook or Gmail)
CRM Creatio
9.6
Keap
Contract management
CRM Creatio
9.5
Keap
Quote & order management
CRM Creatio
10.0
Keap
Interaction tracking
CRM Creatio
9.4
Keap
Channel / partner relationship management
CRM Creatio
9.6
Keap

Customer Service & Support

CRM Creatio
9.1
Keap
Case management
CRM Creatio
9.7
Keap
Call center management
CRM Creatio
8.5
Keap
Help desk management
CRM Creatio
9.1
Keap

Marketing Automation

CRM Creatio
9.9
Keap
Lead management
CRM Creatio
9.9
Keap
Email marketing
CRM Creatio
9.8
Keap

CRM Project Management

CRM Creatio
9.3
Keap
Task management
CRM Creatio
9.8
Keap
Billing and invoicing management
CRM Creatio
8.2
Keap
Reporting
CRM Creatio
9.8
Keap

CRM Reporting & Analytics

CRM Creatio
9.7
Keap
Forecasting
CRM Creatio
9.6
Keap
Pipeline visualization
CRM Creatio
9.6
Keap
Customizable reports
CRM Creatio
9.8
Keap

Customization

CRM Creatio
9.9
Keap
Custom fields
CRM Creatio
9.9
Keap
Custom objects
CRM Creatio
9.9
Keap
Scripting environment
CRM Creatio
10.0
Keap
API for custom integration
CRM Creatio
9.9
Keap

Security

CRM Creatio
9.2
Keap
Single sign-on capability
CRM Creatio
9.3
Keap
Role-based user permissions
CRM Creatio
9.2
Keap

Social CRM

CRM Creatio
9.6
Keap
Social data
CRM Creatio
9.4
Keap
Social engagement
CRM Creatio
9.9
Keap

Integrations with 3rd-party Software

CRM Creatio
8.4
Keap
Marketing automation
CRM Creatio
8.4
Keap

Platform

CRM Creatio
9.2
Keap
Mobile access
CRM Creatio
9.2
Keap

Email & Online Marketing

CRM Creatio
Keap
7.2
WYSIWYG email editor
CRM Creatio
Keap
7.8
Dynamic content
CRM Creatio
Keap
6.7
Ability to test dynamic content
CRM Creatio
Keap
5.0
Landing pages
CRM Creatio
Keap
7.4
A/B testing
CRM Creatio
Keap
6.5
Mobile optimization
CRM Creatio
Keap
6.5
Email deliverability reporting
CRM Creatio
Keap
7.4
List management
CRM Creatio
Keap
8.8
Triggered drip sequences
CRM Creatio
Keap
8.5

Lead Management

CRM Creatio
Keap
7.7
Lead nurturing
CRM Creatio
Keap
7.9
Lead scoring and grading
CRM Creatio
Keap
7.0
Data quality management
CRM Creatio
Keap
7.6
Automated sales alerts and tasks
CRM Creatio
Keap
8.4

Campaign Management

CRM Creatio
Keap
7.6
Calendaring
CRM Creatio
Keap
7.8
Event/webinar marketing
CRM Creatio
Keap
7.3

Social Media Marketing

CRM Creatio
Keap
5.4
Social sharing and campaigns
CRM Creatio
Keap
5.7
Social profile integration
CRM Creatio
Keap
5.0

Reporting & Analytics

CRM Creatio
Keap
6.9
Dashboards
CRM Creatio
Keap
7.0
Standard reports
CRM Creatio
Keap
7.3
Custom reports
CRM Creatio
Keap
6.5

Platform & Infrastructure

CRM Creatio
Keap
6.6
API
CRM Creatio
Keap
7.7
Role-based workflow & approvals
CRM Creatio
Keap
6.9
Customizability
CRM Creatio
Keap
6.5
Integration with Salesforce.com
CRM Creatio
Keap
6.0
Integration with Microsoft Dynamics CRM
CRM Creatio
Keap
6.5
Integration with SugarCRM
CRM Creatio
Keap
6.0

Pros

CRM Creatio

  • Customization: We have heavily customized the system. Creatio has been excellent in helping build requirements & see these through to implementation.
  • The system is really easy to use. Users pick it up & love it immediately.
  • Support is superb: If we have any issues or want to change the system at all, the team is always there helping by being fast, efficient & friendly
  • Cost: Definitely competitive.
Will Ludgate | TrustRadius Reviewer

Keap

  • The support is excellent! Navigating the app and figuring out how to do certain things can be like entering a rabbit hole with no idea where to go at first, but I know that the support team is always there to help me successfully do what I need and want to do. I contact support regularly.
  • I very much appreciate that a business the size of mine can use one app to do so many things such as store a contact database, allow for communication and program delivery though both broadcast emails and campaigns, set up and keep track of purchases and receive payment securely, allow program delivery or email series' through the campaigns, and set up affiliate programs. I have used and regularly use all of these features.
  • I like the dashboard feature and how it gives me a daily snapshot of my business.
  • There was a bit of a learning curve, but creating newsletters and campaigns are fairly straightforward for me now, and they always come out looking and operating professionally as the updated functionality is easy to use and relatively intuitive.
Carla Atherton | TrustRadius Reviewer

Cons

CRM Creatio

  • Having more marketplace solutions that add to the system’s functionality would be great.
  • We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
  • We would also like to see some improvements to the customer portal.
Tatyana Yaroshenko | TrustRadius Reviewer

Keap

  • Wholesale block of some valid domains - without notice, suddenly can't send emails to some long-time customers.
  • Need the ability to create custom objects.
  • Missing the ability to search drilldown fields.
  • Can't delete search reports that were created by deactivated accounts.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

CRM Creatio

No score
No answers yet
No answers on this topic

Keap

Keap 7.5
Based on 37 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

CRM Creatio

CRM Creatio 6.8
Based on 2 answers
Once integration was set and complete the ability to train and use is very straightforward.
Anonymous | TrustRadius Reviewer

Keap

Keap 6.6
Based on 19 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Stacey Stearns | TrustRadius Reviewer

Reliability and Availability

CRM Creatio

No score
No answers yet
No answers on this topic

Keap

Keap 8.8
Based on 9 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Anonymous | TrustRadius Reviewer

Performance

CRM Creatio

No score
No answers yet
No answers on this topic

Keap

Keap 7.7
Based on 9 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

CRM Creatio

CRM Creatio 7.7
Based on 2 answers
The Business Analyst Team has been wonderful in advising on the best solutions for additional integrations and customizations. I couldn't be happier with their support.
Anonymous | TrustRadius Reviewer

Keap

Keap 7.0
Based on 21 answers
When you first sign up for the software, they hold your hand....but only for about 2 hours. Once your support is up you are on your own. It's not easy to figure out and there isn't much documentation, video tutorials, and help for how to use it because they want you to pay them for more one-to-one time with their consultants. I dislike this business model in this day and age, it doesn't lend itself to good internet etiquette. I can't decide what is worse...the kind of support where you have to pay for everything or the kind of support that has too many overseas customer service reps where you have a language barrier to overcome when you have one simple question that folks can't seem to understand
Kate Murray, MBA | TrustRadius Reviewer

In-Person Training

CRM Creatio

No score
No answers yet
No answers on this topic

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

CRM Creatio

No score
No answers yet
No answers on this topic

Keap

Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Anonymous | TrustRadius Reviewer

Implementation Rating

CRM Creatio

No score
No answers yet
No answers on this topic

Keap

Keap 8.0
Based on 11 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

CRM Creatio

The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Vladlen Manastiretskiy | TrustRadius Reviewer

Keap

We've used Salesforce and Next Level Suite. Salesforce was too robust for our organization and too difficult to implement. Next Level Suite was fantastic for us when we were just getting started, but it isn't or wasn't ideal for our business as we grew to expand how we operate, generate leads, and manage our customer database.
Brian Del Terzo Credilife® | TrustRadius Reviewer

Scalability

CRM Creatio

No score
No answers yet
No answers on this topic

Keap

Keap 7.0
Based on 2 answers
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

CRM Creatio

  • bpm'online is a bit pricey, so utilizing it in place of other tools to help on your ROI is important.
  • Users are seeing the value of a consolidated information source and buy-in is quicker than it was with Salesforce or GoldMine.
  • The automation of internal notifications when particular fields are marked has increased productivity and decreased human error overall.
Kenneth Harrington-Colon | TrustRadius Reviewer

Keap

  • As a marketing agency, it has had a great positive impact. As we have become more efficient using the tool, we benefit across all our clients.
  • Using Keap/Infusionsoft has helped all our young team members understand how marketing and sales work together with campaigns, customer data, and creating complex workflows to drive more sales.
Bailey Witt, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

CRM Creatio

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$3,000*

* Per installation

CRM Creatio Editions & Modules

Edition
Sales Creatio Team edition$301
Sales Creatio Commerce Edition$351
Sales Creatio Enterprise Edition$601
  1. per user/per month
Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
starting at $79*

* prerequisite for all new customers

Keap Editions & Modules

Edition
Grow$791
Pro$1491
Max$1991
  1. per month
Additional Pricing Details
Pricing starts as low as $79. Get started growing your business and learn more about our pricing and features at https://keap.com/pricing.

Rating Summary

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