What users are saying about
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Top Rated
2039 Ratings

CRM Creatio

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Score 9.4 out of 100

Marketo

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Score 7.9 out of 100

Likelihood to Recommend

CRM Creatio

If you have an in-house expert, then this product, due to its customization abilities, is a great choice for a CRM. However, due to Creatio's low-code approach, there are areas where end-users can make their own changes and customizations without the need for a developer. One such case is building out team dashboards for real-time reporting.
Carl Moore | TrustRadius Reviewer

Marketo

It's scalable as your company grows. Marketo can handle F500 companies down to mom and pop shops. Marketo works with a wide variety of other platforms (SFDC, Bizable, Demandbase, Zoom, WebEx, and many others). The training and certification processes are easy to use to get up to speed on using it.
Ian Martinez-Christian | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

CRM Creatio
9.6
Marketo
Customer data management / contact management
CRM Creatio
9.9
Marketo
Workflow management
CRM Creatio
9.9
Marketo
Territory management
CRM Creatio
9.0
Marketo
Opportunity management
CRM Creatio
9.9
Marketo
Integration with email client (e.g., Outlook or Gmail)
CRM Creatio
9.6
Marketo
Contract management
CRM Creatio
9.5
Marketo
Quote & order management
CRM Creatio
10.0
Marketo
Interaction tracking
CRM Creatio
9.4
Marketo
Channel / partner relationship management
CRM Creatio
9.6
Marketo

Customer Service & Support

CRM Creatio
9.1
Marketo
Case management
CRM Creatio
9.7
Marketo
Call center management
CRM Creatio
8.5
Marketo
Help desk management
CRM Creatio
9.1
Marketo

Marketing Automation

CRM Creatio
9.9
Marketo
Lead management
CRM Creatio
9.9
Marketo
Email marketing
CRM Creatio
9.8
Marketo

CRM Project Management

CRM Creatio
9.3
Marketo
Task management
CRM Creatio
9.8
Marketo
Billing and invoicing management
CRM Creatio
8.2
Marketo
Reporting
CRM Creatio
9.8
Marketo

CRM Reporting & Analytics

CRM Creatio
9.7
Marketo
Forecasting
CRM Creatio
9.6
Marketo
Pipeline visualization
CRM Creatio
9.6
Marketo
Customizable reports
CRM Creatio
9.8
Marketo

Customization

CRM Creatio
9.9
Marketo
Custom fields
CRM Creatio
9.9
Marketo
Custom objects
CRM Creatio
9.9
Marketo
Scripting environment
CRM Creatio
10.0
Marketo
API for custom integration
CRM Creatio
9.9
Marketo

Security

CRM Creatio
9.2
Marketo
Single sign-on capability
CRM Creatio
9.3
Marketo
Role-based user permissions
CRM Creatio
9.2
Marketo

Social CRM

CRM Creatio
9.6
Marketo
Social data
CRM Creatio
9.4
Marketo
Social engagement
CRM Creatio
9.9
Marketo

Integrations with 3rd-party Software

CRM Creatio
8.4
Marketo
Marketing automation
CRM Creatio
8.4
Marketo

Platform

CRM Creatio
9.2
Marketo
Mobile access
CRM Creatio
9.2
Marketo

Email & Online Marketing

CRM Creatio
Marketo
7.7
WYSIWYG email editor
CRM Creatio
Marketo
7.2
Dynamic content
CRM Creatio
Marketo
7.8
Ability to test dynamic content
CRM Creatio
Marketo
7.5
Landing pages
CRM Creatio
Marketo
6.8
A/B testing
CRM Creatio
Marketo
7.6
Mobile optimization
CRM Creatio
Marketo
7.0
Email deliverability reporting
CRM Creatio
Marketo
8.1
List management
CRM Creatio
Marketo
8.4
Triggered drip sequences
CRM Creatio
Marketo
8.5

Lead Management

CRM Creatio
Marketo
8.2
Lead nurturing
CRM Creatio
Marketo
8.3
Lead scoring and grading
CRM Creatio
Marketo
8.4
Data quality management
CRM Creatio
Marketo
8.0
Automated sales alerts and tasks
CRM Creatio
Marketo
8.1

Campaign Management

CRM Creatio
Marketo
7.2
Calendaring
CRM Creatio
Marketo
6.4
Event/webinar marketing
CRM Creatio
Marketo
8.0

Social Media Marketing

CRM Creatio
Marketo
6.2
Social sharing and campaigns
CRM Creatio
Marketo
6.2
Social profile integration
CRM Creatio
Marketo
6.2

Reporting & Analytics

CRM Creatio
Marketo
6.7
Dashboards
CRM Creatio
Marketo
6.6
Standard reports
CRM Creatio
Marketo
6.7
Custom reports
CRM Creatio
Marketo
6.9

Platform & Infrastructure

CRM Creatio
Marketo
7.8
API
CRM Creatio
Marketo
8.4
Role-based workflow & approvals
CRM Creatio
Marketo
8.1
Customizability
CRM Creatio
Marketo
7.9
Integration with Salesforce.com
CRM Creatio
Marketo
8.6
Integration with Microsoft Dynamics CRM
CRM Creatio
Marketo
7.3
Integration with SugarCRM
CRM Creatio
Marketo
6.4

Pros

CRM Creatio

  • Customization: We have heavily customized the system. Creatio has been excellent in helping build requirements & see these through to implementation.
  • The system is really easy to use. Users pick it up & love it immediately.
  • Support is superb: If we have any issues or want to change the system at all, the team is always there helping by being fast, efficient & friendly
  • Cost: Definitely competitive.
Will Ludgate | TrustRadius Reviewer

Marketo

  • Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
  • Connectivity of data and automation within CRM is top notch
  • Email marketing templates are simple, straightforward and easy to manipulate through modules.
  • Reporting and subscriptions make sharing data with outside users very simple
Peter DeMichele | TrustRadius Reviewer

Cons

CRM Creatio

  • Having more marketplace solutions that add to the system’s functionality would be great.
  • We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
  • We would also like to see some improvements to the customer portal.
Tatyana Yaroshenko | TrustRadius Reviewer

Marketo

  • Reporting - Although Marketo reports can answer surface questions and some canned concepts, drilling down and customizing reports is still problematic and is best served through big data and BI visualization.
  • Maintenance - The system is not very forgiving for non-technical users working at scale and often requires intervention as performance degrades over time.
Courtney Grimes | TrustRadius Reviewer

Likelihood to Renew

CRM Creatio

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.6
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

CRM Creatio

CRM Creatio 6.8
Based on 2 answers
Once integration was set and complete the ability to train and use is very straightforward.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 5.1
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

CRM Creatio

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

CRM Creatio

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.5
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

CRM Creatio

CRM Creatio 7.7
Based on 2 answers
The Business Analyst Team has been wonderful in advising on the best solutions for additional integrations and customizations. I couldn't be happier with their support.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 6.8
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

CRM Creatio

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.8
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

CRM Creatio

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

CRM Creatio

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

CRM Creatio

The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Vladlen Manastiretskiy | TrustRadius Reviewer

Marketo

HubSpot is great for smaller businesses, but once you get to a certain point you want the flexibility that Marketo has. Marketo has a great list of native integration and it's connection with SFDC is great. I would compare Adobe Photoshop and Canva to these two platforms. Photoshop (MKTO) isn't as pretty as Canva (HubSpot), but it can do way more.
Colton Slauson | TrustRadius Reviewer

Scalability

CRM Creatio

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.5
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

CRM Creatio

  • bpm'online is a bit pricey, so utilizing it in place of other tools to help on your ROI is important.
  • Users are seeing the value of a consolidated information source and buy-in is quicker than it was with Salesforce or GoldMine.
  • The automation of internal notifications when particular fields are marked has increased productivity and decreased human error overall.
Kenneth Harrington-Colon | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

CRM Creatio

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$3,000*

* Per installation

CRM Creatio Editions & Modules

Edition
Sales Creatio Team edition$301
Sales Creatio Commerce Edition$351
Sales Creatio Enterprise Edition$601
  1. per user/per month
Additional Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

CRM Creatio
9.5
Marketo
8.0

Likelihood to Renew

CRM Creatio
Marketo
7.6

Usability

CRM Creatio
6.8
Marketo
5.1

Reliability and Availability

CRM Creatio
Marketo
8.2

Performance

CRM Creatio
Marketo
7.5

Support Rating

CRM Creatio
7.7
Marketo
6.8

In-Person Training

CRM Creatio
Marketo
7.8

Online Training

CRM Creatio
Marketo
5.4

Implementation Rating

CRM Creatio
Marketo
7.3

Scalability

CRM Creatio
Marketo
8.5

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