What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 2 reviews and ratings
Khoros Marketing (Formerly Spredfast + Lithium)
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
208 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 208 reviews and ratings
Feature Set Ratings
Listening/monitoring
Crowdbabble
Feature Set Not Supported
N/A

7.2
Khoros Marketing (Formerly Spredfast + Lithium)
72%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Boolean keyword searches
N/A
0 Ratings

7.2
72%
65 Ratings
Filtering out noise/spam
N/A
0 Ratings

7.0
70%
69 Ratings
Sentiment analysis
N/A
0 Ratings

6.9
69%
62 Ratings
Broad channel coverage
N/A
0 Ratings

7.6
76%
77 Ratings
Publishing
Crowdbabble
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Content planning and scheduling
N/A
0 Ratings

8.7
87%
97 Ratings
Audience targeting
N/A
0 Ratings

7.5
75%
77 Ratings
Content optimization
N/A
0 Ratings

5.0
50%
5 Ratings
Workflow management
N/A
0 Ratings

8.4
84%
87 Ratings
Engagement
Crowdbabble
Feature Set Not Supported
N/A

7.6
Khoros Marketing (Formerly Spredfast + Lithium)
76%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Automated routing and prioritization
N/A
0 Ratings

7.3
73%
59 Ratings
Customer interaction histories
N/A
0 Ratings

8.0
80%
69 Ratings
Bulk actions
N/A
0 Ratings

7.5
75%
62 Ratings
Marketing
Crowdbabble
Feature Set Not Supported
N/A

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Lead generation
N/A
0 Ratings

7.2
72%
33 Ratings
Content marketing
N/A
0 Ratings

8.1
81%
58 Ratings
Paid media management
N/A
0 Ratings

7.1
71%
2 Ratings
Campaigns and promotions
N/A
0 Ratings

7.7
77%
63 Ratings
Channel coverage/integration
Crowdbabble
Feature Set Not Supported
N/A

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features
N/A
0 Ratings

7.7
77%
94 Ratings
N/A
0 Ratings

8.1
81%
96 Ratings
N/A
0 Ratings

7.6
76%
69 Ratings
Google+
N/A
0 Ratings

8.9
89%
18 Ratings
N/A
0 Ratings

7.3
73%
91 Ratings
N/A
0 Ratings

6.6
66%
31 Ratings
YouTube
N/A
0 Ratings

6.6
66%
33 Ratings
Reporting/analytics
Crowdbabble
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Campaign success analytics
N/A
0 Ratings

7.8
78%
84 Ratings
Real-time tracking
N/A
0 Ratings

7.8
78%
83 Ratings
Competitor analysis
N/A
0 Ratings

6.5
65%
53 Ratings
Account management
Crowdbabble
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
Role-based user permissions & privileges
N/A
0 Ratings

7.7
77%
93 Ratings
Mobile access
N/A
0 Ratings

7.1
71%
79 Ratings
Attribute Ratings
- Khoros Marketing (Formerly Spredfast + Lithium) is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.0
Crowdbabble
80%
1 Rating

8.1
Khoros Marketing (Formerly Spredfast + Lithium)
81%
134 Ratings
Likelihood to Renew
Crowdbabble
N/A
0 Ratings

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
32 Ratings
Usability
Crowdbabble
N/A
0 Ratings

8.9
Khoros Marketing (Formerly Spredfast + Lithium)
89%
28 Ratings
Availability
Crowdbabble
N/A
0 Ratings

9.7
Khoros Marketing (Formerly Spredfast + Lithium)
97%
22 Ratings
Performance
Crowdbabble
N/A
0 Ratings

8.4
Khoros Marketing (Formerly Spredfast + Lithium)
84%
15 Ratings
Support Rating
Crowdbabble
N/A
0 Ratings

8.1
Khoros Marketing (Formerly Spredfast + Lithium)
81%
47 Ratings
In-Person Training
Crowdbabble
N/A
0 Ratings

8.9
Khoros Marketing (Formerly Spredfast + Lithium)
89%
7 Ratings
Online Training
Crowdbabble
N/A
0 Ratings

6.0
Khoros Marketing (Formerly Spredfast + Lithium)
60%
7 Ratings
Implementation Rating
Crowdbabble
N/A
0 Ratings

7.7
Khoros Marketing (Formerly Spredfast + Lithium)
77%
58 Ratings
Product Scalability
Crowdbabble
N/A
0 Ratings

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
71 Ratings
Likelihood to Recommend
Crowdbabble
You can evaluate and solve problems connected to clients' social accounts in real time. You are able to show not only the issue but why something is an issue in the first place. The benefit is that our clients are fully informed and aware of our transparency.
Lead Generation Manager
Huebner Marketing CommunicationsMarketing and Advertising, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.

Verified User
Employee in Social Media
Financial Services Company, 10,001+ employeesPros
Crowdbabble
- You are able to come up with engaging content that appeals to social followers. This helps increase the organic reach of our clients on their social channels.
- Reports are really customizable, easy to share with clients.
- Tremendous customer support. I had a skype call with the founder!
Lead Generation Manager
Huebner Marketing CommunicationsMarketing and Advertising, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
- The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
- We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.

Verified User
Executive in Corporate
Medical Device Company, 10,001+ employeesCons
Crowdbabble
- Pinterest support is lacking, could be more robust.
- Reports could offer more customization, sometimes elementary.
Lead Generation Manager
Huebner Marketing CommunicationsMarketing and Advertising, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Uploading Instagram stories through Khoros.
- Uploading Instagram carousels through Khoros.
- Reducing the wait time for some things to delete or add to the content calendar.
- Sorting by date added as default in the content center.
- Having the most used initiative as the default when first entering Khoros instead of the newest created one.
Social Media Specialist
The Nature ConservancyEnvironmental Services, 10,001+ employees
Pricing Details
Crowdbabble
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Khoros Marketing (Formerly Spredfast + Lithium)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Likelihood to Renew
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.4
Based on 32 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesUsability
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 28 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Verified User
Employee in Marketing
Hospital & Health Care Company, 10,001+ employeesReliability and Availability
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Verified User
Manager in Marketing
Supermarkets Company, 10,001+ employeesPerformance
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 15 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Verified User
Manager in Marketing
Computer Software Company, 201-500 employeesSupport Rating
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.1
Based on 47 answers
Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.

Verified User
Strategist in Social Media
Marketing and Advertising Company, 201-500 employeesIn-Person Training
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 1001-5000 employeesOnline Training
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Verified User
Director in Marketing
Restaurants Company, 10,001+ employeesImplementation Rating
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Head of Marketing Technology
Springer NaturePublishing, 10,001+ employees
Alternatives Considered
Crowdbabble
Buzzsumo shows you the most shared links and key influencers for any topic or website. Crowdbabble is more about overall account health and reporting.
Lead Generation Manager
Huebner Marketing CommunicationsMarketing and Advertising, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.

Verified User
Employee in Marketing
Retail Company, 10,001+ employeesScalability
Crowdbabble
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.5
Based on 71 answers
The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.

Verified User
Manager in Marketing
Gambling & Casinos Company, 10,001+ employeesReturn on Investment
Crowdbabble
- It can be seen as redundant to the in-house reporting done by most of the social platforms.
- Its enterprise costs more than some clients might be willing to cover.
Lead Generation Manager
Huebner Marketing CommunicationsMarketing and Advertising, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- The Plans section is great for keeping track of content that needs to be posted.
- The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
- The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
Social Engagement Coordinator
Tailored BrandsRetail, 5001-10,000 employees