Crowdbabble vs. Khoros Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crowdbabble
Score 6.0 out of 10
N/A
Crowdbabble is a social media analytics platform built for marketers. It includes features for activity measurement, competitor benchmarks, and engagement optimization.
$21
per month
Khoros Marketing
Score 7.8 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
CrowdbabbleKhoros Marketing
Editions & Modules
Professional
$21
per month
Business
$42
per month
Enterprise
$83
per month
No answers on this topic
Offerings
Pricing Offerings
CrowdbabbleKhoros Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
CrowdbabbleKhoros Marketing
Top Pros
Top Cons
Features
CrowdbabbleKhoros Marketing
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Crowdbabble
-
Ratings
Khoros Marketing
6.5
116 Ratings
18% below category average
Boolean keyword searches00 Ratings7.289 Ratings
Filtering out noise/spam00 Ratings6.098 Ratings
Sentiment analysis00 Ratings6.888 Ratings
Broad channel coverage00 Ratings6.1110 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Crowdbabble
-
Ratings
Khoros Marketing
7.3
148 Ratings
9% below category average
Content planning and scheduling00 Ratings8.5146 Ratings
Audience targeting00 Ratings7.3112 Ratings
Content optimization00 Ratings5.05 Ratings
Workflow management00 Ratings8.4130 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Crowdbabble
-
Ratings
Khoros Marketing
7.5
113 Ratings
8% below category average
Automated routing and prioritization00 Ratings7.290 Ratings
Customer interaction histories00 Ratings7.7103 Ratings
Bulk actions00 Ratings7.494 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Crowdbabble
-
Ratings
Khoros Marketing
7.1
103 Ratings
8% below category average
Lead generation00 Ratings6.847 Ratings
Content marketing00 Ratings6.886 Ratings
Paid media management00 Ratings7.12 Ratings
Campaigns and promotions00 Ratings7.790 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Crowdbabble
-
Ratings
Khoros Marketing
7.6
147 Ratings
11% below category average
Twitter00 Ratings7.7138 Ratings
Facebook00 Ratings7.9143 Ratings
LinkedIn00 Ratings7.5105 Ratings
Google+00 Ratings9.018 Ratings
Instagram00 Ratings7.3132 Ratings
Pinterest00 Ratings6.346 Ratings
YouTube00 Ratings7.533 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Crowdbabble
-
Ratings
Khoros Marketing
7.1
131 Ratings
11% below category average
Campaign success analytics00 Ratings8.0121 Ratings
Real-time tracking00 Ratings6.7120 Ratings
Competitor analysis00 Ratings6.677 Ratings
Account management
Comparison of Account management features of Product A and Product B
Crowdbabble
-
Ratings
Khoros Marketing
6.2
136 Ratings
27% below category average
Role-based user permissions & privileges00 Ratings6.6132 Ratings
Mobile access00 Ratings5.9112 Ratings
Best Alternatives
CrowdbabbleKhoros Marketing
Small Businesses
Zoho Social
Zoho Social
Score 9.1 out of 10
Conte.ai
Conte.ai
Score 1.7 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
1-Social
1-Social
Score 7.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CrowdbabbleKhoros Marketing
Likelihood to Recommend
8.0
(1 ratings)
8.0
(183 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(34 ratings)
Usability
-
(0 ratings)
8.9
(29 ratings)
Availability
-
(0 ratings)
9.7
(11 ratings)
Performance
-
(0 ratings)
8.0
(8 ratings)
Support Rating
-
(0 ratings)
8.0
(31 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
-
(0 ratings)
6.0
(7 ratings)
Implementation Rating
-
(0 ratings)
7.7
(24 ratings)
Ease of integration
-
(0 ratings)
5.4
(4 ratings)
Product Scalability
-
(0 ratings)
7.3
(121 ratings)
User Testimonials
CrowdbabbleKhoros Marketing
Likelihood to Recommend
Crowdbabble, Inc.
You can evaluate and solve problems connected to clients' social accounts in real time. You are able to show not only the issue but why something is an issue in the first place. The benefit is that our clients are fully informed and aware of our transparency.
Read full review
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Read full review
Pros
Crowdbabble, Inc.
  • You are able to come up with engaging content that appeals to social followers. This helps increase the organic reach of our clients on their social channels.
  • Reports are really customizable, easy to share with clients.
  • Tremendous customer support. I had a skype call with the founder!
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Cons
Crowdbabble, Inc.
  • Pinterest support is lacking, could be more robust.
  • Reports could offer more customization, sometimes elementary.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Likelihood to Renew
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Read full review
Usability
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Reliability and Availability
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Read full review
Performance
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Support Rating
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
Read full review
In-Person Training
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Online Training
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation Rating
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Read full review
Alternatives Considered
Crowdbabble, Inc.
Buzzsumo shows you the most shared links and key influencers for any topic or website. Crowdbabble is more about overall account health and reporting.
Read full review
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Read full review
Scalability
Crowdbabble, Inc.
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Return on Investment
Crowdbabble, Inc.
  • It can be seen as redundant to the in-house reporting done by most of the social platforms.
  • Its enterprise costs more than some clients might be willing to cover.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
ScreenShots