Crowdbooster (discontinued) vs. Khoros Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crowdbooster (discontinued)
Score 7.0 out of 10
N/A
Crowdbooster was a tool to measure the success of Twitter and Facebook posts, with visualizations to track retweets, and track potential impressions created, likes, comments, and how many shares a Facebook post has received. Crowdbooster is no longer available.
$9
per month
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
Crowdbooster (discontinued)Khoros Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Crowdbooster (discontinued)Khoros Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Crowdbooster (discontinued)Khoros Marketing
Top Pros
Top Cons
Features
Crowdbooster (discontinued)Khoros Marketing
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Crowdbooster (discontinued)
-
Ratings
Khoros Marketing
7.1
87 Ratings
Boolean keyword searches00 Ratings7.271 Ratings
Filtering out noise/spam00 Ratings7.075 Ratings
Sentiment analysis00 Ratings6.967 Ratings
Broad channel coverage00 Ratings7.583 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Crowdbooster (discontinued)
-
Ratings
Khoros Marketing
7.4
109 Ratings
Content planning and scheduling00 Ratings8.7107 Ratings
Audience targeting00 Ratings7.486 Ratings
Content optimization00 Ratings5.05 Ratings
Workflow management00 Ratings8.496 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Crowdbooster (discontinued)
-
Ratings
Khoros Marketing
7.6
83 Ratings
Automated routing and prioritization00 Ratings7.266 Ratings
Customer interaction histories00 Ratings8.076 Ratings
Bulk actions00 Ratings7.569 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Crowdbooster (discontinued)
-
Ratings
Khoros Marketing
7.5
78 Ratings
Lead generation00 Ratings7.236 Ratings
Content marketing00 Ratings8.164 Ratings
Paid media management00 Ratings7.12 Ratings
Campaigns and promotions00 Ratings7.769 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Crowdbooster (discontinued)
-
Ratings
Khoros Marketing
7.7
107 Ratings
Twitter00 Ratings7.7104 Ratings
Facebook00 Ratings8.1106 Ratings
LinkedIn00 Ratings7.678 Ratings
Google+00 Ratings9.018 Ratings
Instagram00 Ratings7.399 Ratings
Pinterest00 Ratings6.636 Ratings
YouTube00 Ratings7.433 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Crowdbooster (discontinued)
-
Ratings
Khoros Marketing
7.3
101 Ratings
Campaign success analytics00 Ratings7.892 Ratings
Real-time tracking00 Ratings7.792 Ratings
Competitor analysis00 Ratings6.561 Ratings
Account management
Comparison of Account management features of Product A and Product B
Crowdbooster (discontinued)
-
Ratings
Khoros Marketing
7.3
103 Ratings
Role-based user permissions & privileges00 Ratings7.6102 Ratings
Mobile access00 Ratings7.187 Ratings
User Ratings
Crowdbooster (discontinued)Khoros Marketing
Likelihood to Recommend
7.0
(11 ratings)
8.1
(143 ratings)
Likelihood to Renew
7.5
(9 ratings)
8.7
(33 ratings)
Usability
10.0
(4 ratings)
9.0
(28 ratings)
Availability
9.0
(2 ratings)
9.7
(22 ratings)
Performance
9.0
(2 ratings)
8.0
(15 ratings)
Support Rating
2.0
(4 ratings)
8.0
(47 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
-
(0 ratings)
6.0
(7 ratings)
Implementation Rating
9.0
(4 ratings)
7.7
(58 ratings)
Product Scalability
-
(0 ratings)
7.5
(81 ratings)
User Testimonials
Crowdbooster (discontinued)Khoros Marketing
Likelihood to Recommend
Discontinued Products
Before recommending Crowdbooster, I'd want to know what goals they hope to accomplish with the software. Then I would want them to specifically identify what types of metrics would be most useful to their program. If they specifically need to report out on how many people in a certain location they reached, this isn't the right fit. If they are using other tools, there may be duplication. However, if they are currently using more budget-friendly solutions or just getting started with a new program, Crowdbooster is a perfect fit. It will help you to grow your program and is flexible enough to accommodate your needs.
Read full review
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very well suited for organic social media, especially across a large organization with multiple workflows. The tool is not as appropriate for paid socials due to features that are better within the native platforms. The same applies to analytics. The use of the tool for standardization on organic social media metrics is helpful, but paid analytics are best pulled from the native platforms.
Read full review
Pros
Discontinued Products
  • Timed social media posts - Crowdbooster provides the opportunity to schedule social media posts allowing you to work on other important social media tasks.
  • Simply beautiful tracking - There are millions of ways to measure social media impact. Crowdbooster offers the most important and relevant measurements in simplified charts..
  • Great UI - Crappy UI = crappy experience. Crowdbooster's UI is easy to navigate. It won't take months to learn where all the buttons are.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Cons
Discontinued Products
  • The ranked order of twitter followers and the number of "tweet impressions" did not help that much. Those "tweet impressions" were not really an estimate of how many people were actually reading my tweet. It was simply a sum of followers of the person retweeting a tweet and the sum of all followers from a subsequent retweet of the initial retweet. All this told me was the best case scenario I could expect if ALL followers of a person that retweeted saw my tweet. This is not a true measure of "twitter footprint" – since the “signal to noise” ratio in Twitter is very low.
  • There was no system in place to track "clicked links" for links embedded in tweets and/or facebook wall posts. Hootsuite did a good job of this – but only for twitter.
  • The list of recommended times to tweet were always "on the hour" (i.e. 10 a.m, 1 p.m.). Never were the times ever at "half past the hour" etc. An independent study that I did on my own using Google Analytics (and campaign links using google's URL builder) helped me determine that my optimal "Tweet time" during the week is 3:30 p.m. ET. More importantly, the recommended times seemed to be roughly the same on the weekends - which I find strange given that social media behavior does change on the weekends.
  • Occasionally, in my facebook ranked table of "loyal fans", I would see people in there that had not "liked" or "commented" on a post for months at a stretch and the "look back" period of the table was only around 7 days or so. Hence, I occasionally had to question the accuracy of that table.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Uploading Instagram stories through Khoros.
  • Uploading Instagram carousels through Khoros.
  • Reducing the wait time for some things to delete or add to the content calendar.
  • Sorting by date added as default in the content center.
  • Having the most used initiative as the default when first entering Khoros instead of the newest created one.
Read full review
Likelihood to Renew
Discontinued Products
Simple to use and a great value for what it offers. It has a simple but clean interface and it provides fantastic historical data you can use to measure your efforts online. By using a tool like Crowdbooster, you can see what is working with your audience and what isn't. From there, you can start tweaking your strategies
Read full review
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Read full review
Usability
Discontinued Products
I found it fairly intuitive and easy to use. The information is laid out cleanly, and the most important information appears at a glance on the home page. However, I have worked with other users who had a hard time switching between platforms and identifying where other information was buried. It's not always clear that something is a clickable button! The option to export results is also a bit buried, and not integrated with the date range option.
Read full review
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Read full review
Reliability and Availability
Discontinued Products
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Read full review
Performance
Discontinued Products
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Read full review
Support Rating
Discontinued Products
I do not think it is as supported as it once was when it first arrived on the social media scene. It is an older platform whose main functionality may have already ran its course.
Read full review
Khoros (Formerly Spredfast + Lithium)
Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.
Read full review
In-Person Training
Discontinued Products
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Read full review
Online Training
Discontinued Products
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Read full review
Implementation Rating
Discontinued Products
If you can demo a free trial, that is definitely the best way to see if this will fit your program's specific needs.
Read full review
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Read full review
Alternatives Considered
Discontinued Products
It is a platform that is singularly focused. It does not have a lot of the additions that come stock with other platforms such as robust reporting or deeper insights past schedule times. It is also a stand-alone platform and a lot of its primary functionality can be found in more encompassing platforms.
Read full review
Khoros (Formerly Spredfast + Lithium)
Khoros' product offering supports multiple teams within the enterprise whereas many of their competitors lacked 1 product or another, which would have required us to vet, sign, and renew with multiple vendors. My team vets competing platforms every year, and Khoros continues to beat them in functionality, support, and scalability
Read full review
Scalability
Discontinued Products
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
On a scale between one and ten, I would rate the platform's overall scalability a ten. This platform can be used by small businesses that only have one or two platforms or a small business that has one platform but a large following. This platform can be suited for any size business and can most certainly grow with each of them.
Read full review
Return on Investment
Discontinued Products
  • Increased efficiency. I am able to generate useful snapshot reports in seconds. Particularly useful when you need answers fast (such as on a phone call).
  • Peace of mind. I am able to compare the data in Crowdbooster to what is exported from Facebook and Twitter.
  • Quicker, simpler evaluation of results. I am able to more easily compare impressions with engagement data to see what is working, and what should change. Particularly useful in day-to-day analysis.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • The Plans section is great for keeping track of content that needs to be posted.
  • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
  • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
Read full review