Crowdbooster vs Khoros Marketing (Formerly Spredfast + Lithium)

• Timed social media posts - Crowdbooster provides the opportunity to schedule social media posts allowing you to work on other important social media tasks.
• Simply beautiful tracking - There are millions of ways to measure social media impact. Crowdbooster offers the most important and relevant measurements in simplified charts..
• Great UI - Crappy UI = crappy experience. Crowdbooster's UI is easy to navigate. It won't take months to learn where all the buttons are.

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• I met our reps, Heather B. and Mahshad H., in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad, and the entire Khoros team!
• During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Khoros team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave G., Seth E., Matt F., Alex L., Nadia K., and more. It was such a great first impression and they haven't disappointed.
• I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather B., for encouraging me to sign up for these sessions. Shout out to Martin L. and Casey M. for being amazing product coaches and Josh B. for his support too!
• Khoros just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.

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• The ranked order of twitter followers and the number of "tweet impressions" did not help that much. Those "tweet impressions" were not really an estimate of how many people were actually reading my tweet. It was simply a sum of followers of the person retweeting a tweet and the sum of all followers from a subsequent retweet of the initial retweet. All this told me was the best case scenario I could expect if ALL followers of a person that retweeted saw my tweet. This is not a true measure of "twitter footprint" – since the “signal to noise” ratio in Twitter is very low.
• There was no system in place to track "clicked links" for links embedded in tweets and/or facebook wall posts. Hootsuite did a good job of this – but only for twitter.
• The list of recommended times to tweet were always "on the hour" (i.e. 10 a.m, 1 p.m.). Never were the times ever at "half past the hour" etc. An independent study that I did on my own using Google Analytics (and campaign links using google's URL builder) helped me determine that my optimal "Tweet time" during the week is 3:30 p.m. ET. More importantly, the recommended times seemed to be roughly the same on the weekends - which I find strange given that social media behavior does change on the weekends.
• Occasionally, in my facebook ranked table of "loyal fans", I would see people in there that had not "liked" or "commented" on a post for months at a stretch and the "look back" period of the table was only around 7 days or so. Hence, I occasionally had to question the accuracy of that table.

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• While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.

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• Increased efficiency. I am able to generate useful snapshot reports in seconds. Particularly useful when you need answers fast (such as on a phone call).
• Peace of mind. I am able to compare the data in Crowdbooster to what is exported from Facebook and Twitter.
• Quicker, simpler evaluation of results. I am able to more easily compare impressions with engagement data to see what is working, and what should change. Particularly useful in day-to-day analysis.

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• We've improved our customer service immensely using Khoros. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
• Khoros metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagement and as an instructional for what works best with our audience.
• The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
• Khoros metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.

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