Likelihood to Recommend If you have a fully customized cms and have people working on the site with html and css knowledge this is the best tool ever, all specifics can be checked. Using ab tests and optimization services we identify best practices of the website and everywhere the best practices aren't implemented we find using the custom checkpoints. Aspects that cannot be automated via a quick IT solution is turned into a checkpoint and that's great!
Read full review Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Read full review Pros Preconfigured checkpoints to gather a baseline. Reporting at regular intervals to identify pain points. Mapping to WCAGG standard to understand how to resolve errors. Ability to add customized checkpoints to align with messaging changes Aggregating images in a visual repository to scan for relevancy. Read full review Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products). Read full review Cons It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level. There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful. Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc. It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that. Read full review If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that. There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span. Read full review Likelihood to Renew We've seen competitors, they're not doing as well of a job as dqm is. It's a wonderful tool and there a huge opportunities for crownpeak
Read full review I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Read full review Usability I had a small learning curve in order to become fluent with the platform as it doesn't work like the other automated accessibility tools that I've used. However, once I was up to speed, I like it better than any of the other tools and find the data more useful, digestible, and relevant.
Read full review I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"! The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Read full review Reliability and Availability Haven't had issues accessing the dashboard when needed.
Read full review Performance No issues with speed and performance
Read full review Support Rating DQM support teams are responsive and knowledgeable, and will spend time working directly with client and agency teams to ensure the best outcomes are achieved. I can't fault the level of input and engagement from Crownpeak support teams across the board.
Read full review We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Read full review Online Training Product is straight-forward but the training was helpful and beneficial
Read full review Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Read full review Implementation Rating The initial process is not clear but after the first cookie banner all others are faster to implement.
Read full review Alternatives Considered One of the most similar solutions to Crownpeak is the
Yext tool because it has a good set of functions that can be managed from content to customer experiences, it is fascinating to be able to track all user interactions through users, in the same way as in Crownpeak that allows all users to create digital experiences.
Read full review Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Read full review Scalability haven't had issues accessing when needed.
Read full review Return on Investment When driving Customer Care, it was great to be able to add the Autofix tool to the web estate - a quick-win that really drives the accessibility agenda. Building reports off the back of DQM gives senior stakeholders an understanding of the importance of usability and accessibility. The gamification of league tables highlights to stakeholders the areas that need focus and budget in order to improve. Read full review Google Ads is often one of our highest ROI channels, especially when you factor in branded ads. Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap. If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account. Read full review ScreenShots Crownpeak Digital Accessibility and Quality Screenshots