What users are saying about
Top Rated
24 Ratings
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Top Rated
1112 Ratings
Top Rated
24 Ratings
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Score 9.2 out of 100

Google Ads

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Top Rated
1112 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Attribute Ratings

  • Crownpeak Digital Quality Management (DQM) is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, Online Training

Likelihood to Recommend

8.9

Crownpeak DQM

89%
13 Ratings
7.3

Google Ads

73%
111 Ratings

Likelihood to Renew

9.6

Crownpeak DQM

96%
2 Ratings
8.0

Google Ads

80%
21 Ratings

Usability

8.3

Crownpeak DQM

83%
12 Ratings
2.1

Google Ads

21%
6 Ratings

Availability

9.1

Crownpeak DQM

91%
1 Rating

Google Ads

N/A
0 Ratings

Performance

9.1

Crownpeak DQM

91%
1 Rating
9.0

Google Ads

90%
2 Ratings

Support Rating

8.7

Crownpeak DQM

87%
12 Ratings
1.0

Google Ads

10%
9 Ratings

Online Training

9.1

Crownpeak DQM

91%
1 Rating
9.0

Google Ads

90%
1 Rating

Implementation Rating

9.1

Crownpeak DQM

91%
1 Rating

Google Ads

N/A
0 Ratings

Product Scalability

9.1

Crownpeak DQM

91%
1 Rating

Google Ads

N/A
0 Ratings

Likelihood to Recommend

Crownpeak DQM

If you have a fully customized cms and have people working on the site with html and css knowledge this is the best tool ever, all specifics can be checked. Using ab tests and optimization services we identify best practices of the website and everywhere the best practices aren't implemented we find using the custom checkpoints. Aspects that cannot be automated via a quick IT solution is turned into a checkpoint and that's great!
Harrie Vermeulen | TrustRadius Reviewer

Google Ads

Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Aditya Rai | TrustRadius Reviewer

Pros

Crownpeak DQM

  • Ensures quality and consistency of content implementation across distributed teams and markets.
  • Quick and easy content updates across global digital ecosystems.
  • Custom checkpoints to identify, highlight and manage business updates across multiple websites (e.g. product detail, terminology, customer messaging, brand updates)
Andy Wood | TrustRadius Reviewer

Google Ads

  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
Darien Chaffart | TrustRadius Reviewer

Cons

Crownpeak DQM

  • It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
  • There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
  • Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
  • It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.
Charles Adams | TrustRadius Reviewer

Google Ads

  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
Anonymous | TrustRadius Reviewer

Pricing Details

Crownpeak DQM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Crownpeak DQM

Crownpeak DQM 9.6
Based on 2 answers
We've seen competitors, they're not doing as well of a job as dqm is. It's a wonderful tool and there a huge opportunities for crownpeak
Harrie Vermeulen | TrustRadius Reviewer

Google Ads

Google Ads 8.0
Based on 21 answers
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Anonymous | TrustRadius Reviewer

Usability

Crownpeak DQM

Crownpeak DQM 8.3
Based on 12 answers
I had a small learning curve in order to become fluent with the platform as it doesn't work like the other automated accessibility tools that I've used. However, once I was up to speed, I like it better than any of the other tools and find the data more useful, digestible, and relevant.
Anonymous | TrustRadius Reviewer

Google Ads

Google Ads 2.1
Based on 6 answers
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Monica Galloway | TrustRadius Reviewer

Reliability and Availability

Crownpeak DQM

Crownpeak DQM 9.1
Based on 1 answer
Haven't had issues accessing the dashboard when needed.
Joel Macaluso | TrustRadius Reviewer

Google Ads

No score
No answers yet
No answers on this topic

Performance

Crownpeak DQM

Crownpeak DQM 9.1
Based on 1 answer
No issues with speed and performance
Joel Macaluso | TrustRadius Reviewer

Google Ads

Google Ads 9.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Crownpeak DQM

Crownpeak DQM 8.7
Based on 12 answers
Online support [is] always quick to reply and usually [has] a fix ready and implemented within hours. Regular catch-ups with Account Managers [have] ensured that issues are addressed even more quickly, with the ability to see the results within days following a re-crawl of the sites. Suggestions for improvement are always taken on board.
Nick Spragg | TrustRadius Reviewer

Google Ads

Google Ads 1.0
Based on 9 answers
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Patrick Stephens | TrustRadius Reviewer

Online Training

Crownpeak DQM

Crownpeak DQM 9.1
Based on 1 answer
Product is straight-forward but the training was helpful and beneficial
Joel Macaluso | TrustRadius Reviewer

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

Implementation Rating

Crownpeak DQM

Crownpeak DQM 9.1
Based on 1 answer
Ensure that you are ready with a solid process to address issues
Joel Macaluso | TrustRadius Reviewer

Google Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

Crownpeak DQM

Crownpeak Digital Quality Management (DQM) has all the tools in one dashboard for all possible needs of a website to resolve SEO and other issues. Whereas WordPress is more of searching for the right plugin to assist in finding all the issues you might have a need to address.

Araceli Carrasco | TrustRadius Reviewer

Google Ads

Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Phil Parrish | TrustRadius Reviewer

Scalability

Crownpeak DQM

Crownpeak DQM 9.1
Based on 1 answer
haven't had issues accessing when needed.
Joel Macaluso | TrustRadius Reviewer

Google Ads

No score
No answers yet
No answers on this topic

Return on Investment

Crownpeak DQM

  • When driving Customer Care, it was great to be able to add the Autofix tool to the web estate - a quick-win that really drives the accessibility agenda.
  • Building reports off the back of DQM gives senior stakeholders an understanding of the importance of usability and accessibility.
  • The gamification of league tables highlights to stakeholders the areas that need focus and budget in order to improve.
Anonymous | TrustRadius Reviewer

Google Ads

  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
Lee L Kennedy | TrustRadius Reviewer

Screenshots

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