What users are saying about
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20 Ratings
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Top Rated
970 Ratings

Crownpeak DQM

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20 Ratings
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Score 9.2 out of 100

Google Ads

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Top Rated
970 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Crownpeak DQM

Crownpeak DQM is suited for any organization looking to include automated accessibility as part of its digital compliance program. It is especially well-suited for organizations with multiple websites that need to understand where they are on their automated accessibility journey across different products, project teams, and brands at any given time.
Anonymous | TrustRadius Reviewer

Google Ads

Google Ads [(formerly AdWords)] is well suited when researching, creating, managing, editing, or analyze advertisements on Google. It is solely for advertisements on Google, so if you want to manage ads on other platforms, you’ll need to use those respective engines or a management tool (like Google’s SA360).
Kristopher Harris | TrustRadius Reviewer

Pros

Crownpeak DQM

  • Ensures quality and consistency of content implementation across distributed teams and markets.
  • Quick and easy content updates across global digital ecosystems.
  • Custom checkpoints to identify, highlight and manage business updates across multiple websites (e.g. product detail, terminology, customer messaging, brand updates)
Andy Wood | TrustRadius Reviewer

Google Ads

  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
Darien Chaffart | TrustRadius Reviewer

Cons

Crownpeak DQM

  • It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
  • There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
  • Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
  • It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.
Charles Adams | TrustRadius Reviewer

Google Ads

  • Reporting is powerful but clunky
  • Budget Management leaves a lot to be desired (no monthly maximum spend option)
  • Recommendations are almost always trying to increase budget
  • Quarterly Google Ads techs are often less experienced than average user
  • Appeal Process is very vague and doesn't allow for explanations
Scott Walker | TrustRadius Reviewer

Likelihood to Renew

Crownpeak DQM

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla | TrustRadius Reviewer

Usability

Crownpeak DQM

Crownpeak DQM 7.8
Based on 10 answers
To be quite honest I am literally addicted to the tool, over the weekend rescans happen and as soon as I wake up on Saturday, Sunday, and Monday new scores have come in that I love to already take a [peek] at. This is just because the tool is so fun to work with and the dashboards give some great insights directly. The only reason why it doesn't score a full ten is [that] there's no way to go back to the homepage when you're on an individual item page and it's not possible to fully customize the dashboard (I'm now keeping track of past scores [through] a manually filled in Excel).
Harrie Vermeulen | TrustRadius Reviewer

Google Ads

Google Ads 2.5
Based on 5 answers
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Monica Galloway | TrustRadius Reviewer

Support Rating

Crownpeak DQM

Crownpeak DQM 8.6
Based on 10 answers
Online support [is] always quick to reply and usually [has] a fix ready and implemented within hours. Regular catch-ups with Account Managers [have] ensured that issues are addressed even more quickly, with the ability to see the results within days following a re-crawl of the sites. Suggestions for improvement are always taken on board.
Nick Spragg | TrustRadius Reviewer

Google Ads

Google Ads 1.0
Based on 7 answers
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Patrick Stephens | TrustRadius Reviewer

Online Training

Crownpeak DQM

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

Alternatives Considered

Crownpeak DQM

Crownpeak Digital Quality Management (DQM) has all the tools in one dashboard for all possible needs of a website to resolve SEO and other issues. Whereas WordPress is more of searching for the right plugin to assist in finding all the issues you might have a need to address.

Araceli Carrasco | TrustRadius Reviewer

Google Ads

Google Ads is far superior. Google Ads generates exponentially more traffic and the UI is much easier to use. Bing Ads copies Google's user interface, but it always seems that this happens after Google is on to bigger and better things. Google Ads Editor is a much better tool than the Bing product for working with big accounts.Bing Ads avg. cost per click are generally lower so this isn't a platform that you can ignore. Plus, it seems to resonate better with different demographics.
Patricia Assad | TrustRadius Reviewer

Return on Investment

Crownpeak DQM

  • DQM was definitely a positive ROI. We were able to find and fix several issues because of it. This will undoubtedly save us from possible future lawsuits.
  • DQM has gained IT more trust from Legal. They see that we are being proactive when it comes to potential legal issues.
  • DQM has taken some of the guesswork out of development. We can easily identify issues and steps to correct them. It has also given us best practice techniques.
Charles Adams | TrustRadius Reviewer

Google Ads

  • Using Google Ads has helped increase leads, sales, market share and profits for the clients we manage accounts for
  • Google Ads allows for very accurate tracking of Ad dollar ad spend in the search universe
  • Tracking leads and conversions, which in turn help us calculate ROI is very easy within the Google Ads platform
John Kobel | TrustRadius Reviewer

Screenshots

Pricing Details

Crownpeak DQM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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