Crownpeak DQM vs Web CEO

• Ensures quality and consistency of content implementation across distributed teams and markets.
• Quick and easy content updates across global digital ecosystems.
• Custom checkpoints to identify, highlight and manage business updates across multiple websites (e.g. product detail, terminology, customer messaging, brand updates)

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• The on-page optimization tools help a lot in researching competitor keywords, competitor traffic, and backlinks and Google search queries. We are able to compile this data to enhance online content and optimize our promotional channels.
• Keeping track of a wide array of functions with tools that show us what has been done and with percentages of completion. This helps us to share tasks like projects with team members so they can easily see which parts o their work still need attention
• Providing our clients, and our sales crew, with detailed as well as Summary data for explaining to clients what areas of their sites need attention and how their campaigns are succeeding (or lacking) in different geographical areas.

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• It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
• There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
• Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
• It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.

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• Its hard to say any negatives on WEB CEO, probably that there are so many tools to use haha! However as previously mentioned the support team are only a click away to help explain anything.
• The dashboard can be overwhelming with a lot of metrics displayed. This can be customised though to display what you want. The same goes for the menu items, a lot of useful tools! But just have to learn the layout and where everything is located.

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• DQM was definitely a positive ROI. We were able to find and fix several issues because of it. This will undoubtedly save us from possible future lawsuits.
• DQM has gained IT more trust from Legal. They see that we are being proactive when it comes to potential legal issues.
• DQM has taken some of the guesswork out of development. We can easily identify issues and steps to correct them. It has also given us best practice techniques.

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• The positive impact of Web CEO is that it's a platform that does what it needs to in terms of keyword reporting and competitive rankings. That information is invaluable not only to clients but also to agencies as its the basis for their strategies.
• The amount of ideas and strategies you can come up with based on Web CEO's reporting impacts ROI very positively.
• Web CEO is also an easy way to have interesting conversations in sales calls and prospect meetings which can lead to new business.

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