Crownpeak DXM vs Drupal

• Having all the tools all in one place - you don't need a separate quality tool or asset management tool for instance
• Ease of use is great because even non-technical users can get in and add content after minimal training.
• Personalization and A/B testing built in makes a HUGE difference in how marketers build a site.

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• Drupal is great at managing any amount of content, and any type of content. Its flexibility and customizability are two of its greatest strengths.
• Drupal isn't just a CMS, Drupal lets you build the CMS that website editors will be using. Its backend customization and admin features are awesome and are being expanded by the community all the time.
• There are thousands of contributed modules and themes freely available. Not only is Drupal open source, but all the best modules and themes people have built are available for free as well!
• Drupal's community is big, prolific, and welcoming. Not only can you use other's community contributions, but the community is always happy to help others building their own Drupal sites or custom modules and themes for the rest of the community. If you ever get stuck, the forums or Drupal Slack are incredible resources for assistance.

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• Searching for a particular asset is almost unusable, you have to know exact name of the asset you are looking for.
• Pages with many assets or dependencies take a long time to load.
• Set up a way to automatically migrate content - API or automation tools.

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• There are certain limitations in the amount of information that can be passed from Drupal to Salesforce, specifically in areas of how long viewers are on a particular page.
• Drupal uses up a ton of memory space, due to how large our sites are, it has been costly to add in the required hardware.

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• I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
• It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
• It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.

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• Drupal takes more investment up front to properly set up the development environment, but once done a Drupal instance can be confidently deployed with continuous development in mind. Cost of long term updates decreases over time.
• Many efficiencies are gained with the right integration. We have developed integrations with CRM and ERP systems that automatically replicate data and reduce the need for duplicate data entry scenarios.
• Modern responsive design and SEO aware taxonomies make Drupal the ideal platform for building out an inbound marketing strategy with content at the core. Attracting business and building a website that converts visitors into customers is where Drupal shines.

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