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Top Rated
51 Ratings
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60 Ratings

Crownpeak DXM

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Top Rated
51 Ratings
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Score 7.6 out of 100

Salesforce Audience Studio

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60 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Security

    8.5

    Crownpeak DXM

    85%

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    Crownpeak DXM ranks higher in 1/1 features

    Role-based user permissions

    8.5
    85%
    25 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.6

    Crownpeak DXM

    76%

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    Crownpeak DXM ranks higher in 2/2 features

    API

    7.5
    75%
    19 Ratings
    N/A
    0 Ratings

    Internationalization / multi-language

    7.7
    77%
    20 Ratings
    N/A
    0 Ratings

    Web Content Creation

    7.7

    Crownpeak DXM

    77%

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    Crownpeak DXM ranks higher in 7/7 features

    WYSIWYG editor

    7.4
    74%
    26 Ratings
    N/A
    0 Ratings

    Code quality / cleanliness

    7.3
    73%
    26 Ratings
    N/A
    0 Ratings

    Admin section

    7.8
    78%
    25 Ratings
    N/A
    0 Ratings

    Page templates

    7.8
    78%
    27 Ratings
    N/A
    0 Ratings

    Mobile optimization / responsive design

    7.8
    78%
    25 Ratings
    N/A
    0 Ratings

    Publishing workflow

    8.1
    81%
    27 Ratings
    N/A
    0 Ratings

    Form generator

    7.6
    76%
    23 Ratings
    N/A
    0 Ratings

    Web Content Management

    7.6

    Crownpeak DXM

    76%

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    Crownpeak DXM ranks higher in 4/4 features

    Content taxonomy

    7.4
    74%
    25 Ratings
    N/A
    0 Ratings

    SEO support

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Bulk management

    7.8
    78%
    22 Ratings
    N/A
    0 Ratings

    Availability / breadth of extensions

    7.2
    72%
    21 Ratings
    N/A
    0 Ratings

    Data Collection

    Crownpeak DXM

    Feature Set Not Supported
    N/A
    7.6

    Salesforce Audience Studio

    76%
    Salesforce Audience Studio ranks higher in 3/3 features

    Collection of first-party data

    N/A
    0 Ratings
    8.1
    81%
    24 Ratings

    Collection of third-party data

    N/A
    0 Ratings
    7.3
    73%
    23 Ratings

    Access to Third-party Data Providers

    N/A
    0 Ratings
    7.4
    74%
    22 Ratings

    Data Classification

    Crownpeak DXM

    Feature Set Not Supported
    N/A
    8.2

    Salesforce Audience Studio

    82%
    Salesforce Audience Studio ranks higher in 3/3 features

    Audience taxonomy

    N/A
    0 Ratings
    8.0
    80%
    24 Ratings

    Tag Management

    N/A
    0 Ratings
    8.2
    82%
    24 Ratings

    Data Analysis Dashboard

    N/A
    0 Ratings
    8.3
    83%
    24 Ratings

    Ad Network Integration

    Crownpeak DXM

    Feature Set Not Supported
    N/A
    7.7

    Salesforce Audience Studio

    77%
    Salesforce Audience Studio ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    7.8
    78%
    22 Ratings

    DSP integration

    N/A
    0 Ratings
    7.6
    76%
    21 Ratings

    DMP Analytics

    Crownpeak DXM

    Feature Set Not Supported
    N/A
    7.9

    Salesforce Audience Studio

    79%
    Salesforce Audience Studio ranks higher in 2/2 features

    Campaign Analytics

    N/A
    0 Ratings
    7.7
    77%
    24 Ratings

    Audience Analytics

    N/A
    0 Ratings
    8.1
    81%
    24 Ratings

    Attribute Ratings

    • Crownpeak DXM is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating
    • Crownpeak DXM and Salesforce Audience Studio are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.1

    Crownpeak DXM

    81%
    30 Ratings
    8.1

    Salesforce Audience Studio

    81%
    24 Ratings

    Likelihood to Renew

    8.9

    Crownpeak DXM

    89%
    5 Ratings
    4.0

    Salesforce Audience Studio

    40%
    1 Rating

    Usability

    8.0

    Crownpeak DXM

    80%
    16 Ratings
    5.9

    Salesforce Audience Studio

    59%
    4 Ratings

    Availability

    8.6

    Crownpeak DXM

    86%
    2 Ratings

    Salesforce Audience Studio

    N/A
    0 Ratings

    Performance

    8.2

    Crownpeak DXM

    82%
    2 Ratings

    Salesforce Audience Studio

    N/A
    0 Ratings

    Support Rating

    8.1

    Crownpeak DXM

    81%
    39 Ratings
    6.3

    Salesforce Audience Studio

    63%
    3 Ratings

    In-Person Training

    9.1

    Crownpeak DXM

    91%
    1 Rating

    Salesforce Audience Studio

    N/A
    0 Ratings

    Online Training

    8.2

    Crownpeak DXM

    82%
    2 Ratings

    Salesforce Audience Studio

    N/A
    0 Ratings

    Implementation Rating

    8.4

    Crownpeak DXM

    84%
    28 Ratings
    3.0

    Salesforce Audience Studio

    30%
    1 Rating

    Product Scalability

    8.6

    Crownpeak DXM

    86%
    2 Ratings

    Salesforce Audience Studio

    N/A
    0 Ratings

    Likelihood to Recommend

    Crownpeak DXM

    Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.
    Sujal Patel | TrustRadius Reviewer

    Salesforce Audience Studio

    Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
    KAUSHIK DEBNATH | TrustRadius Reviewer

    Pros

    Crownpeak DXM

    • Build & manage digital experiences without dependency on your IT team
    • Built-in Digital Quality tool (DQM) tool allows you to check the quality of content and any accessibility issues and immediately flag any issues before publishing.
    • Build websites with the component-based technology and spend less effort in creating the best user experience for the end-user
    Zeynep Babadagli Baykal | TrustRadius Reviewer

    Salesforce Audience Studio

    • Captures all customer data efficiently
    • Helps with better understanding and what the customer exactly wants
    • Adapts to changes very quickly, helps us proving the best our customers need
    • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
    Anonymous | TrustRadius Reviewer

    Cons

    Crownpeak DXM

    • Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
    • Integration with 3rd party digital asset management tools would be great.
    • Smoother integration with source control would be nice.
    Sean Brasher | TrustRadius Reviewer

    Salesforce Audience Studio

    • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
    • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
    Shubham Rawat | TrustRadius Reviewer

    Pricing Details

    Crownpeak DXM

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Salesforce Audience Studio

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Crownpeak DXM

    Crownpeak DXM 8.9
    Based on 5 answers
    None of our Crownpeak clients are currently thinking about replatforming.
    Joel Macaluso | TrustRadius Reviewer

    Salesforce Audience Studio

    Salesforce Audience Studio 4.0
    Based on 1 answer
    we moved away from it
    Bobbe Marvin | TrustRadius Reviewer

    Usability

    Crownpeak DXM

    Crownpeak DXM 8.0
    Based on 16 answers
    Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.
    Lauren Johnston | TrustRadius Reviewer

    Salesforce Audience Studio

    Salesforce Audience Studio 5.9
    Based on 4 answers
    Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
    Omar MAES | TrustRadius Reviewer

    Reliability and Availability

    Crownpeak DXM

    Crownpeak DXM 8.6
    Based on 2 answers
    We have never encountered any issues with the availability.
    Zeynep Babadagli Baykal | TrustRadius Reviewer

    Salesforce Audience Studio

    No score
    No answers yet
    No answers on this topic

    Performance

    Crownpeak DXM

    Crownpeak DXM 8.2
    Based on 2 answers
    Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.
    Joel Macaluso | TrustRadius Reviewer

    Salesforce Audience Studio

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Crownpeak DXM

    Crownpeak DXM 8.1
    Based on 39 answers
    Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.
    Mike Benyo | TrustRadius Reviewer

    Salesforce Audience Studio

    Salesforce Audience Studio 6.3
    Based on 3 answers
    The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
    Jonathan Sandoval | TrustRadius Reviewer

    In-Person Training

    Crownpeak DXM

    Crownpeak DXM 9.1
    Based on 1 answer
    We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.
    Zeynep Babadagli Baykal | TrustRadius Reviewer

    Salesforce Audience Studio

    No score
    No answers yet
    No answers on this topic

    Online Training

    Crownpeak DXM

    Crownpeak DXM 8.2
    Based on 2 answers
    My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.
    Joel Macaluso | TrustRadius Reviewer

    Salesforce Audience Studio

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Crownpeak DXM

    Crownpeak DXM 8.4
    Based on 28 answers
    SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.
    Andy Wood | TrustRadius Reviewer

    Salesforce Audience Studio

    Salesforce Audience Studio 3.0
    Based on 1 answer
    time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
    Bobbe Marvin | TrustRadius Reviewer

    Alternatives Considered

    Crownpeak DXM

    I was not at this team within my organization during the evaluation period of Crownpeak. However, my previous team used Sitecore. Crownpeak is a bit easier to use from a UI perspective and has more creative options within the tool. Sitecore's clunky UI also was a reason I found out later why we ended up using Crownpeak as our DXM.
    Ramin (Remi) Sabouri, MBA | TrustRadius Reviewer

    Salesforce Audience Studio

    We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
    Mithil Patel | TrustRadius Reviewer

    Scalability

    Crownpeak DXM

    Crownpeak DXM 8.6
    Based on 2 answers
    In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.
    Zeynep Babadagli Baykal | TrustRadius Reviewer

    Salesforce Audience Studio

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Crownpeak DXM

    • I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
    • It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
    • It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.
    Anonymous | TrustRadius Reviewer

    Salesforce Audience Studio

    • Tracking online traffic sources and client paths to specific forms and contact pages have improved
    • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
    • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
    Anonymous | TrustRadius Reviewer

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