What users are saying about
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Top Rated
51 Ratings
Crownpeak DXM
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Top Rated
51 Ratings
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Based on 51 reviews and ratings
Salesforce Audience Studio
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60 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 60 reviews and ratings
Feature Set Ratings
Security

8.5
Crownpeak DXM
85%
Salesforce Audience Studio
Feature Set Not Supported
N/A
Crownpeak DXM ranks higher in 1/1 features
Crownpeak DXM ranks higher in 1/1 features
Role-based user permissions

8.5
85%
25 Ratings
N/A
0 Ratings
Platform & Infrastructure

7.6
Crownpeak DXM
76%
Salesforce Audience Studio
Feature Set Not Supported
N/A
Crownpeak DXM ranks higher in 2/2 features
Crownpeak DXM ranks higher in 2/2 features
API

7.5
75%
19 Ratings
N/A
0 Ratings
Internationalization / multi-language

7.7
77%
20 Ratings
N/A
0 Ratings
Web Content Creation

7.7
Crownpeak DXM
77%
Salesforce Audience Studio
Feature Set Not Supported
N/A
Crownpeak DXM ranks higher in 7/7 features
Crownpeak DXM ranks higher in 7/7 features
WYSIWYG editor

7.4
74%
26 Ratings
N/A
0 Ratings
Code quality / cleanliness

7.3
73%
26 Ratings
N/A
0 Ratings
Admin section

7.8
78%
25 Ratings
N/A
0 Ratings
Page templates

7.8
78%
27 Ratings
N/A
0 Ratings
Mobile optimization / responsive design

7.8
78%
25 Ratings
N/A
0 Ratings
Publishing workflow

8.1
81%
27 Ratings
N/A
0 Ratings
Form generator

7.6
76%
23 Ratings
N/A
0 Ratings
Web Content Management

7.6
Crownpeak DXM
76%
Salesforce Audience Studio
Feature Set Not Supported
N/A
Crownpeak DXM ranks higher in 4/4 features
Crownpeak DXM ranks higher in 4/4 features
Content taxonomy

7.4
74%
25 Ratings
N/A
0 Ratings
SEO support

8.1
81%
24 Ratings
N/A
0 Ratings
Bulk management

7.8
78%
22 Ratings
N/A
0 Ratings
Availability / breadth of extensions

7.2
72%
21 Ratings
N/A
0 Ratings
Data Collection

Crownpeak DXM
Feature Set Not Supported
N/A
7.6
Salesforce Audience Studio
76%
Salesforce Audience Studio ranks higher in 3/3 features
Salesforce Audience Studio ranks higher in 3/3 features
Collection of first-party data

N/A
0 Ratings
8.1
81%
24 Ratings
Collection of third-party data

N/A
0 Ratings
7.3
73%
23 Ratings
Access to Third-party Data Providers

N/A
0 Ratings
7.4
74%
22 Ratings
Data Classification

Crownpeak DXM
Feature Set Not Supported
N/A
8.2
Salesforce Audience Studio
82%
Salesforce Audience Studio ranks higher in 3/3 features
Salesforce Audience Studio ranks higher in 3/3 features
Audience taxonomy

N/A
0 Ratings
8.0
80%
24 Ratings
Tag Management

N/A
0 Ratings
8.2
82%
24 Ratings
Data Analysis Dashboard

N/A
0 Ratings
8.3
83%
24 Ratings
Ad Network Integration

Crownpeak DXM
Feature Set Not Supported
N/A
7.7
Salesforce Audience Studio
77%
Salesforce Audience Studio ranks higher in 2/2 features
Salesforce Audience Studio ranks higher in 2/2 features
Data Transfer

N/A
0 Ratings
7.8
78%
22 Ratings
DSP integration

N/A
0 Ratings
7.6
76%
21 Ratings
DMP Analytics

Crownpeak DXM
Feature Set Not Supported
N/A
7.9
Salesforce Audience Studio
79%
Salesforce Audience Studio ranks higher in 2/2 features
Salesforce Audience Studio ranks higher in 2/2 features
Campaign Analytics

N/A
0 Ratings
7.7
77%
24 Ratings
Audience Analytics

N/A
0 Ratings
8.1
81%
24 Ratings
Attribute Ratings
- Crownpeak DXM is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating
- Crownpeak DXM and Salesforce Audience Studio are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.1
Crownpeak DXM
81%
30 Ratings
8.1
Salesforce Audience Studio
81%
24 Ratings
Likelihood to Renew

8.9
Crownpeak DXM
89%
5 Ratings
4.0
Salesforce Audience Studio
40%
1 Rating
Usability

8.0
Crownpeak DXM
80%
16 Ratings
5.9
Salesforce Audience Studio
59%
4 Ratings
Availability

8.6
Crownpeak DXM
86%
2 Ratings
Salesforce Audience Studio
N/A
0 Ratings
Performance

8.2
Crownpeak DXM
82%
2 Ratings
Salesforce Audience Studio
N/A
0 Ratings
Support Rating

8.1
Crownpeak DXM
81%
39 Ratings
6.3
Salesforce Audience Studio
63%
3 Ratings
In-Person Training

9.1
Crownpeak DXM
91%
1 Rating
Salesforce Audience Studio
N/A
0 Ratings
Online Training

8.2
Crownpeak DXM
82%
2 Ratings
Salesforce Audience Studio
N/A
0 Ratings
Implementation Rating

8.4
Crownpeak DXM
84%
28 Ratings
3.0
Salesforce Audience Studio
30%
1 Rating
Product Scalability

8.6
Crownpeak DXM
86%
2 Ratings
Salesforce Audience Studio
N/A
0 Ratings
Likelihood to Recommend
Crownpeak DXM
Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.
Global Chief Technology Officer
iCrossingMarketing & Advertising, 501-1000 employees
Salesforce Audience Studio
Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
SAP BASIS Consultant
BristleconeInformation Technology & Services, 501-1000 employees
Pros
Crownpeak DXM
- Build & manage digital experiences without dependency on your IT team
- Built-in Digital Quality tool (DQM) tool allows you to check the quality of content and any accessibility issues and immediately flag any issues before publishing.
- Build websites with the component-based technology and spend less effort in creating the best user experience for the end-user
Country Manager
NMQ DigitalInformation Technology & Services, 201-500 employees
Salesforce Audience Studio
- Captures all customer data efficiently
- Helps with better understanding and what the customer exactly wants
- Adapts to changes very quickly, helps us proving the best our customers need
- The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers

Verified User
Employee in Information Technology
Financial Services Company, 501-1000 employeesCons
Crownpeak DXM
- Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
- Integration with 3rd party digital asset management tools would be great.
- Smoother integration with source control would be nice.
Senior Director, Web Technologies
HealthgradesHospital & Health Care, 501-1000 employees
Salesforce Audience Studio
- Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
- There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
Data Analyst
DayToDay HealthHospital & Health Care, 201-500 employees
Pricing Details
Crownpeak DXM
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Salesforce Audience Studio
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Crownpeak DXM
Crownpeak DXM 8.9
Based on 5 answers
None of our Crownpeak clients are currently thinking about replatforming.
Partner, Development Services
iMedia incInternet, 11-50 employees
Salesforce Audience Studio
Salesforce Audience Studio 4.0
Based on 1 answer
we moved away from it
Setter Team Manager
Quest EducationEducation Management, 11-50 employees
Usability
Crownpeak DXM
Crownpeak DXM 8.0
Based on 16 answers
Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.
Partner Development Manager
XTM InternationalComputer Software, 51-200 employees
Salesforce Audience Studio
Salesforce Audience Studio 5.9
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Chief Technology Officer - Board Member
The Media TraderBroadcast Media, 11-50 employees
Reliability and Availability
Crownpeak DXM
Crownpeak DXM 8.6
Based on 2 answers
We have never encountered any issues with the availability.
Country Manager
NMQ DigitalInformation Technology & Services, 201-500 employees
Salesforce Audience Studio
No score
No answers yet
No answers on this topic
Performance
Crownpeak DXM
Crownpeak DXM 8.2
Based on 2 answers
Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.
Partner, Development Services
iMedia incInternet, 11-50 employees
Salesforce Audience Studio
No score
No answers yet
No answers on this topic
Support Rating
Crownpeak DXM
Crownpeak DXM 8.1
Based on 39 answers
Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.
Enterprise Solutions Architect
Greater Than OneMarketing & Advertising, 51-200 employees
Salesforce Audience Studio
Salesforce Audience Studio 6.3
Based on 3 answers
The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
SalesForce Associate Engineer
Ksquare UniversityProgram Development, 501-1000 employees
In-Person Training
Crownpeak DXM
Crownpeak DXM 9.1
Based on 1 answer
We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.
Country Manager
NMQ DigitalInformation Technology & Services, 201-500 employees
Salesforce Audience Studio
No score
No answers yet
No answers on this topic
Online Training
Crownpeak DXM
Crownpeak DXM 8.2
Based on 2 answers
My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.
Partner, Development Services
iMedia incInternet, 11-50 employees
Salesforce Audience Studio
No score
No answers yet
No answers on this topic
Implementation Rating
Crownpeak DXM
Crownpeak DXM 8.4
Based on 28 answers
SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.
Director
Renegade CommunicationMarketing & Advertising, 11-50 employees
Salesforce Audience Studio
Salesforce Audience Studio 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Setter Team Manager
Quest EducationEducation Management, 11-50 employees
Alternatives Considered
Crownpeak DXM
I was not at this team within my organization during the evaluation period of Crownpeak. However, my previous team used Sitecore. Crownpeak is a bit easier to use from a UI perspective and has more creative options within the tool. Sitecore's clunky UI also was a reason I found out later why we ended up using Crownpeak as our DXM.
Enterprise Marketing Manager
PTCComputer Software, 5001-10,000 employees
Salesforce Audience Studio
We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
Digital Marketing
Trevelino/KellerConsumer Services, 11-50 employees
Scalability
Crownpeak DXM
Crownpeak DXM 8.6
Based on 2 answers
In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.
Country Manager
NMQ DigitalInformation Technology & Services, 201-500 employees
Salesforce Audience Studio
No score
No answers yet
No answers on this topic
Return on Investment
Crownpeak DXM
- I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
- It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
- It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.

Verified User
Employee in Engineering
Information Technology and Services Company, 11-50 employeesSalesforce Audience Studio
- Tracking online traffic sources and client paths to specific forms and contact pages have improved
- Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
- With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints

Verified User
Administrator in Information Technology
Information Technology & Services Company, 10,001+ employees