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Top Rated
45 Ratings

Crownpeak DXM

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Top Rated
45 Ratings
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Score 8.9 out of 100
27 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Crownpeak DXM

Crownpeak DXM is well suited for companies who need to efficiently push content out across multiple channels with minimal fuss. It is a great choice for enterprise-level businesses that need an agile and comprehensive content workflow as it is cloud-based, agile, and offers automatic system upgrades. It fits seamlessly into a customer technology ecosystem as it is highly interoperable, and integrates well with industry leaders in the DAM, PIM, and TMS spaces. Crownpeak DXM is suitable for corporate marketing and localization departments looking for customer-centric digital experience platforms. The decoupled architecture of the platform gives users the flexibility to push content globally with less effort and shorter turnaround times. In summary, our joint customers see the value and impact of Crownpeak’s platform on their lead times, bottom line, and overall brand consistency.
Lauren Johnston | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Audience Studio less appropriate if your company is too small, the price/functionality belongs as is, so your company should be large enough to fit the size of a Salesforce environment adaptation.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Crownpeak DXM
8.2
Salesforce Audience Studio (formerly Salesforce DMP)
Role-based user permissions
Crownpeak DXM
8.2
Salesforce Audience Studio (formerly Salesforce DMP)

Platform & Infrastructure

Crownpeak DXM
7.2
Salesforce Audience Studio (formerly Salesforce DMP)
API
Crownpeak DXM
7.1
Salesforce Audience Studio (formerly Salesforce DMP)
Internationalization / multi-language
Crownpeak DXM
7.3
Salesforce Audience Studio (formerly Salesforce DMP)

Web Content Creation

Crownpeak DXM
7.3
Salesforce Audience Studio (formerly Salesforce DMP)
WYSIWYG editor
Crownpeak DXM
7.4
Salesforce Audience Studio (formerly Salesforce DMP)
Code quality / cleanliness
Crownpeak DXM
7.1
Salesforce Audience Studio (formerly Salesforce DMP)
Admin section
Crownpeak DXM
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
Page templates
Crownpeak DXM
7.1
Salesforce Audience Studio (formerly Salesforce DMP)
Mobile optimization / responsive design
Crownpeak DXM
7.4
Salesforce Audience Studio (formerly Salesforce DMP)
Publishing workflow
Crownpeak DXM
7.7
Salesforce Audience Studio (formerly Salesforce DMP)
Form generator
Crownpeak DXM
7.0
Salesforce Audience Studio (formerly Salesforce DMP)

Web Content Management

Crownpeak DXM
6.9
Salesforce Audience Studio (formerly Salesforce DMP)
Content taxonomy
Crownpeak DXM
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
SEO support
Crownpeak DXM
7.2
Salesforce Audience Studio (formerly Salesforce DMP)
Bulk management
Crownpeak DXM
6.8
Salesforce Audience Studio (formerly Salesforce DMP)
Availability / breadth of extensions
Crownpeak DXM
6.7
Salesforce Audience Studio (formerly Salesforce DMP)

Data Collection

Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
Collection of first-party data
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
8.9
Collection of third-party data
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Access to Third-party Data Providers
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
6.1

Data Classification

Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Audience taxonomy
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
8.1
Tag Management
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
7.5
Data Analysis Dashboard
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
8.1

Ad Network Integration

Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
7.1
Data Transfer
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
DSP integration
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
6.7

DMP Analytics

Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Campaign Analytics
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
6.9
Audience Analytics
Crownpeak DXM
Salesforce Audience Studio (formerly Salesforce DMP)
7.5

Pros

Crownpeak DXM

  • Having all the tools all in one place - you don't need a separate quality tool or asset management tool for instance
  • Ease of use is great because even non-technical users can get in and add content after minimal training.
  • Personalization and A/B testing built in makes a HUGE difference in how marketers build a site.
Sean Brasher | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
Anonymous | TrustRadius Reviewer

Cons

Crownpeak DXM

  • Searching for a particular asset is almost unusable, you have to know exact name of the asset you are looking for.
  • Pages with many assets or dependencies take a long time to load.
  • Set up a way to automatically migrate content - API or automation tools.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Likelihood to Renew

Crownpeak DXM

Crownpeak DXM 8.9
Based on 5 answers
None of our Crownpeak clients are currently thinking about replatforming.
Joel Macaluso | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Usability

Crownpeak DXM

Crownpeak DXM 8.0
Based on 12 answers
  • Flexible, agile and easy to use platform for content authors & digital marketers.
  • Seamless integrations with CRM & PIM
  • Globalization & Localization - Streamline translation process with integrated solutions to ensure speed & time to market
  • Integrated Quality Management with DQM to improve SEO & Accessibility
  • Fast, secure and scalable
  • Decoupled technology allows & offers easy integrations
Zeynep Babadagli Baykal | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 8.7
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

Reliability and Availability

Crownpeak DXM

Crownpeak DXM 8.6
Based on 2 answers
We have never encountered any issues with the availability.
Zeynep Babadagli Baykal | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Performance

Crownpeak DXM

Crownpeak DXM 8.2
Based on 2 answers
Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.
Joel Macaluso | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Support Rating

Crownpeak DXM

Crownpeak DXM 8.1
Based on 35 answers
Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.
Mike Benyo | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.2
Based on 4 answers
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
Anonymous | TrustRadius Reviewer

Online Training

Crownpeak DXM

Crownpeak DXM 8.2
Based on 2 answers
We are effectively using the Developer
Center and Community Platform of Crownpeak when we are faced with any kind of
development-based issues. It gives us the chance to research and find possible
solutions. Even if we do not find anything on both platforms, Crownpeak gives
us efficient and quick support service with responsible and reliable support
team. Also,
we are attending regular and on demand trainings provided by Crownpeak whenever
necessary.
Zeynep Babadagli Baykal | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Implementation Rating

Crownpeak DXM

Crownpeak DXM 7.4
Based on 28 answers
SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.
Andy Wood | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Alternatives Considered

Crownpeak DXM

CrownPeak’s DQM gives the entire CrownPeak suite a slight advantage because it’s so helpful in tracking functionality issues, typos and areas for SEO improvements.
The other competitive products I used had not had these features in such a robust way the last time I used them 3-5 years ago.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

Scalability

Crownpeak DXM

Crownpeak DXM 8.6
Based on 2 answers
In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.
Zeynep Babadagli Baykal | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Return on Investment

Crownpeak DXM

  • I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
  • It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
  • It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

Crownpeak DXM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Crownpeak DXM
7.4
Salesforce Audience Studio (formerly Salesforce DMP)
6.4

Likelihood to Renew

Crownpeak DXM
8.9
Salesforce Audience Studio (formerly Salesforce DMP)

Usability

Crownpeak DXM
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
8.7

Reliability and Availability

Crownpeak DXM
8.6
Salesforce Audience Studio (formerly Salesforce DMP)

Performance

Crownpeak DXM
8.2
Salesforce Audience Studio (formerly Salesforce DMP)

Support Rating

Crownpeak DXM
8.1
Salesforce Audience Studio (formerly Salesforce DMP)
7.2

Online Training

Crownpeak DXM
8.2
Salesforce Audience Studio (formerly Salesforce DMP)

Implementation Rating

Crownpeak DXM
7.4
Salesforce Audience Studio (formerly Salesforce DMP)

Scalability

Crownpeak DXM
8.6
Salesforce Audience Studio (formerly Salesforce DMP)

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