Crownpeak DXM vs Salesforce Audience Studio (formerly Salesforce DMP)

• Having all the tools all in one place - you don't need a separate quality tool or asset management tool for instance
• Ease of use is great because even non-technical users can get in and add content after minimal training.
• Personalization and A/B testing built in makes a HUGE difference in how marketers build a site.

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• Captures all customer data efficiently
• Helps with better understanding and what the customer exactly wants
• Adapts to changes very quickly, helps us proving the best our customers need
• The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers

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• Searching for a particular asset is almost unusable, you have to know exact name of the asset you are looking for.
• Pages with many assets or dependencies take a long time to load.
• Set up a way to automatically migrate content - API or automation tools.

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• Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
• Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
• Rather poor match rate with DV360.

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• I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
• It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
• It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.

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• I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
• We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.

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