Crownpeak Digital Accessibility and Quality vs. Qubit OpenTag

If you have a fully customized cms and have people working on the site with html and css knowledge this is the best tool ever, all specifics can be checked. Using ab tests and optimization services we identify best practices of the website and everywhere the best practices aren't implemented we find using the custom checkpoints. Aspects that cannot be automated via a quick IT solution is turned into a checkpoint and that's great!

Incentivized

Pros: Easy tagging process, custom alerts, and Notifications, KPIs dashboard, Marketing operations alignment. Cons: Could use some improvement around the custom export options for data visualization.

Incentivized

• Preconfigured checkpoints to gather a baseline.
• Reporting at regular intervals to identify pain points.
• Mapping to WCAGG standard to understand how to resolve errors.
• Ability to add customized checkpoints to align with messaging changes
• Aggregating images in a visual repository to scan for relevancy.

Incentivized

• Deploy/disable pixels to production on demand
• Be able to control pixel position and firing criteria
• Use a directory of third party vendors which makes it even faster

Incentivized

• It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
• There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
• Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
• It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.

Incentivized

• Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.

Incentivized

We've seen competitors, they're not doing as well of a job as dqm is. It's a wonderful tool and there a huge opportunities for crownpeak

Incentivized

Qubit has supported us with our business goals and continues to do so.

I had a small learning curve in order to become fluent with the platform as it doesn't work like the other automated accessibility tools that I've used. However, once I was up to speed, I like it better than any of the other tools and find the data more useful, digestible, and relevant.

Incentivized

Easy to set up and integrate with other tools, boosts efficiencies within the team, provides great insights, custom dashboards, and notifications.

Incentivized

Haven't had issues accessing the dashboard when needed.

No issues with speed and performance

DQM support teams are responsive and knowledgeable, and will spend time working directly with client and agency teams to ensure the best outcomes are achieved. I can't fault the level of input and engagement from Crownpeak support teams across the board.

Friendly and knowledgeable customer support team.

Incentivized

Product is straight-forward but the training was helpful and beneficial

The initial process is not clear but after the first cookie banner all others are faster to implement.

Incentivized

One of the most similar solutions to Crownpeak is the Yext tool because it has a good set of functions that can be managed from content to customer experiences, it is fascinating to be able to track all user interactions through users, in the same way as in Crownpeak that allows all users to create digital experiences.

Qubit is much easier to use and select object vs. Google Tag Manager.

Incentivized

haven't had issues accessing when needed.

• When driving Customer Care, it was great to be able to add the Autofix tool to the web estate - a quick-win that really drives the accessibility agenda.
• Building reports off the back of DQM gives senior stakeholders an understanding of the importance of usability and accessibility.
• The gamification of league tables highlights to stakeholders the areas that need focus and budget in order to improve.

Incentivized

• One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
• Managing all of our tags in one place has removed a lot of potential complications.

Incentivized