What users are saying about
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.1 out of 100
Based on 49 reviews and ratings
Demandbase
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 117 reviews and ratings
Feature Set Ratings
Prospecting
5.0
Crunchbase
50%

Demandbase
Feature Set Not Supported
N/A
Crunchbase ranks higher in 6/6 features
Crunchbase ranks higher in 6/6 features
Advanced search
5.3
53%
16 Ratings

N/A
0 Ratings
Identification of new leads
5.2
52%
15 Ratings

N/A
0 Ratings
List quality
4.2
42%
15 Ratings

N/A
0 Ratings
List upload/download
5.1
51%
11 Ratings

N/A
0 Ratings
Ideal customer targeting
4.5
45%
14 Ratings

N/A
0 Ratings
Load time/data access
5.4
54%
14 Ratings

N/A
0 Ratings
Sales Intelligence Data Standards
5.1
Crunchbase
51%

Demandbase
Feature Set Not Supported
N/A
Crunchbase ranks higher in 3/3 features
Crunchbase ranks higher in 3/3 features
Contact information
4.3
43%
14 Ratings

N/A
0 Ratings
Company information
5.4
54%
17 Ratings

N/A
0 Ratings
Industry information
5.7
57%
12 Ratings

N/A
0 Ratings
Data Augmentation & Lead Qualification
5.8
Crunchbase
58%

Demandbase
Feature Set Not Supported
N/A
Crunchbase ranks higher in 9/9 features
Crunchbase ranks higher in 9/9 features
Lead qualification process
5.1
51%
9 Ratings

N/A
0 Ratings
Smart lists and recommendations
5.1
51%
12 Ratings

N/A
0 Ratings
Salesforce integration
5.7
57%
6 Ratings

N/A
0 Ratings
Company/business profiles
4.9
49%
14 Ratings

N/A
0 Ratings
Alerts and reminders
6.8
68%
10 Ratings

N/A
0 Ratings
Data hygiene
5.8
58%
11 Ratings

N/A
0 Ratings
Automatic data refresh
5.8
58%
6 Ratings

N/A
0 Ratings
Tags
6.6
66%
8 Ratings

N/A
0 Ratings
Filters and segmentation
6.6
66%
12 Ratings

N/A
0 Ratings
Sales Intelligence Email Features
4.6
Crunchbase
46%

Demandbase
Feature Set Not Supported
N/A
Crunchbase ranks higher in 2/2 features
Crunchbase ranks higher in 2/2 features
Sales email templates
4.6
46%
4 Ratings

N/A
0 Ratings
Append emails to records
4.6
46%
4 Ratings

N/A
0 Ratings
Attribute Ratings
- Demandbase is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
5.5
Crunchbase
55%
18 Ratings

8.2
Demandbase
82%
42 Ratings
Likelihood to Renew
Crunchbase
N/A
0 Ratings

9.3
Demandbase
93%
10 Ratings
Usability
Crunchbase
N/A
0 Ratings

8.0
Demandbase
80%
1 Rating
Support Rating
1.0
Crunchbase
10%
1 Rating

7.4
Demandbase
74%
17 Ratings
Online Training
Crunchbase
N/A
0 Ratings

9.0
Demandbase
90%
1 Rating
Implementation Rating
Crunchbase
N/A
0 Ratings

10.0
Demandbase
100%
6 Ratings
Likelihood to Recommend
Crunchbase
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.

Verified User
Employee in Other
Venture Capital & Private Equity Company, 11-50 employeesDemandbase
Demandbase is well suited for people who are prospecting into a territory and having your prospects come to you based on their interest in your product. It's another arrow in the quiver for getting meetings with people who are engaged with your product. The first thing I do in the morning as an SDR is going into Demandbase to see which new potential prospects show up in the highlighted section. It helps know which prospects are already aware of your product and generates a warmer conversation.It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.

Verified User
Representative in Marketing
Computer Software Company, 1001-5000 employeesPros
Crunchbase
- Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
- The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
- The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.

Verified User
Analyst in Research & Development
Venture Capital & Private Equity Company, 201-500 employeesDemandbase
- The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
- The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
- Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
ABM Manager
SeismicComputer Software, 501-1000 employees
Cons
Crunchbase
- Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
- Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.

Verified User
Employee in Sales
Information Technology & Services Company, 201-500 employeesDemandbase
- This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
- Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Senior Analyst
IntuitComputer Software, 5001-10,000 employees
Pricing Details
Crunchbase
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$0
Crunchbase Editions & Modules
Edition
Crunchbase Starter | $291 |
---|---|
Crunchbase Pro | $491 |
Basic | $0 |
Crunchbase Enterprise | Custom Billing |
- per month, per user
- none
Additional Pricing Details
—Demandbase
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Demandbase Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Crunchbase
No score
No answers yet
No answers on this topic
Demandbase
Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Sr. Manager, Product Owner, Digital Marketing
EMCComputer Software, 10,001+ employees
Usability
Crunchbase
No score
No answers yet
No answers on this topic
Demandbase
Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Director, Client Lead
Havas Media GroupMarketing and Advertising, 5001-10,000 employees
Support Rating
Crunchbase
Crunchbase 1.0
Based on 1 answer
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for

Verified User
C-Level Executive in Information Technology
Information Technology & Services Company, 11-50 employeesDemandbase
Demandbase 7.4
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.

Verified User
Employee in Sales
Online Media Company, 51-200 employeesOnline Training
Crunchbase
No score
No answers yet
No answers on this topic
Demandbase
Demandbase 9.0
Based on 1 answer
We were able to implement quickly.

Verified User
Vice-President in Marketing
Internet Company, 501-1000 employeesImplementation Rating
Crunchbase
No score
No answers yet
No answers on this topic
Demandbase
Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Senior Analyst
IntuitComputer Software, 5001-10,000 employees
Alternatives Considered
Crunchbase
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.

Verified User
Executive in Research & Development
Biotechnology Company, 1001-5000 employeesDemandbase
Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
ABM Practitioner
CyxteraInformation Technology & Services, 5001-10,000 employees
Return on Investment
Crunchbase
- Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
- We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
- It might add more value if we get a more expensive or advanced version.
Business Development Manager
Speedeon DataMarketing and Advertising, 11-50 employees
Demandbase
- Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
- At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Senior Partner
Web Analytics DemystifiedInternet, 1-10 employees