Crunchbase vs Demandbase

• Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
• The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
• The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.

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• The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
• The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
• Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.

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• Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
• Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.

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• This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
• Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.

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• Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
• We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
• It might add more value if we get a more expensive or advanced version.

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• Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
• At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues

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