What users are saying about
49 Ratings
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Top Rated
117 Ratings
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Demandbase

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Top Rated
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

    Prospecting

    5.0

    Crunchbase

    50%

    Demandbase

    Feature Set Not Supported
    N/A
    Crunchbase ranks higher in 6/6 features

    Advanced search

    5.3
    53%
    16 Ratings
    N/A
    0 Ratings

    Identification of new leads

    5.2
    52%
    15 Ratings
    N/A
    0 Ratings

    List quality

    4.2
    42%
    15 Ratings
    N/A
    0 Ratings

    List upload/download

    5.1
    51%
    11 Ratings
    N/A
    0 Ratings

    Ideal customer targeting

    4.5
    45%
    14 Ratings
    N/A
    0 Ratings

    Load time/data access

    5.4
    54%
    14 Ratings
    N/A
    0 Ratings

    Sales Intelligence Data Standards

    5.1

    Crunchbase

    51%

    Demandbase

    Feature Set Not Supported
    N/A
    Crunchbase ranks higher in 3/3 features

    Contact information

    4.3
    43%
    14 Ratings
    N/A
    0 Ratings

    Company information

    5.4
    54%
    17 Ratings
    N/A
    0 Ratings

    Industry information

    5.7
    57%
    12 Ratings
    N/A
    0 Ratings

    Data Augmentation & Lead Qualification

    5.8

    Crunchbase

    58%

    Demandbase

    Feature Set Not Supported
    N/A
    Crunchbase ranks higher in 9/9 features

    Lead qualification process

    5.1
    51%
    9 Ratings
    N/A
    0 Ratings

    Smart lists and recommendations

    5.1
    51%
    12 Ratings
    N/A
    0 Ratings

    Salesforce integration

    5.7
    57%
    6 Ratings
    N/A
    0 Ratings

    Company/business profiles

    4.9
    49%
    14 Ratings
    N/A
    0 Ratings

    Alerts and reminders

    6.8
    68%
    10 Ratings
    N/A
    0 Ratings

    Data hygiene

    5.8
    58%
    11 Ratings
    N/A
    0 Ratings

    Automatic data refresh

    5.8
    58%
    6 Ratings
    N/A
    0 Ratings

    Tags

    6.6
    66%
    8 Ratings
    N/A
    0 Ratings

    Filters and segmentation

    6.6
    66%
    12 Ratings
    N/A
    0 Ratings

    Sales Intelligence Email Features

    4.6

    Crunchbase

    46%

    Demandbase

    Feature Set Not Supported
    N/A
    Crunchbase ranks higher in 2/2 features

    Sales email templates

    4.6
    46%
    4 Ratings
    N/A
    0 Ratings

    Append emails to records

    4.6
    46%
    4 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Demandbase is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    5.5

    Crunchbase

    55%
    18 Ratings
    8.2

    Demandbase

    82%
    42 Ratings

    Likelihood to Renew

    Crunchbase

    N/A
    0 Ratings
    9.3

    Demandbase

    93%
    10 Ratings

    Usability

    Crunchbase

    N/A
    0 Ratings
    8.0

    Demandbase

    80%
    1 Rating

    Support Rating

    1.0

    Crunchbase

    10%
    1 Rating
    7.4

    Demandbase

    74%
    17 Ratings

    Online Training

    Crunchbase

    N/A
    0 Ratings
    9.0

    Demandbase

    90%
    1 Rating

    Implementation Rating

    Crunchbase

    N/A
    0 Ratings
    10.0

    Demandbase

    100%
    6 Ratings

    Likelihood to Recommend

    Crunchbase

    Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
    Anonymous | TrustRadius Reviewer

    Demandbase

    Demandbase is well suited for people who are prospecting into a territory and having your prospects come to you based on their interest in your product. It's another arrow in the quiver for getting meetings with people who are engaged with your product. The first thing I do in the morning as an SDR is going into Demandbase to see which new potential prospects show up in the highlighted section. It helps know which prospects are already aware of your product and generates a warmer conversation.It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.
    Anonymous | TrustRadius Reviewer

    Pros

    Crunchbase

    • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
    • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
    • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
    Anonymous | TrustRadius Reviewer

    Demandbase

    • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
    • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
    • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
    Michelle Markelz | TrustRadius Reviewer

    Cons

    Crunchbase

    • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
    • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
    Anonymous | TrustRadius Reviewer

    Demandbase

    • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
    • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
    Kinjal Shah | TrustRadius Reviewer

    Pricing Details

    Crunchbase

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $0

    Crunchbase Editions & Modules

    Edition
    Crunchbase Starter$291
    Crunchbase Pro$491
    Basic$0
    Crunchbase EnterpriseCustom Billing
    1. per month, per user
    2. none
    Additional Pricing Details

    Demandbase

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Demandbase Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Crunchbase

    No score
    No answers yet
    No answers on this topic

    Demandbase

    Demandbase 9.3
    Based on 10 answers
    We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
    Naveen Jain | TrustRadius Reviewer

    Usability

    Crunchbase

    No score
    No answers yet
    No answers on this topic

    Demandbase

    Demandbase 8.0
    Based on 1 answer
    Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
    Joseph Alleruzzo | TrustRadius Reviewer

    Support Rating

    Crunchbase

    Crunchbase 1.0
    Based on 1 answer
    They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
    Anonymous | TrustRadius Reviewer

    Demandbase

    Demandbase 7.4
    Based on 17 answers
    I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
    Anonymous | TrustRadius Reviewer

    Online Training

    Crunchbase

    No score
    No answers yet
    No answers on this topic

    Demandbase

    Demandbase 9.0
    Based on 1 answer
    We were able to implement quickly.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Crunchbase

    No score
    No answers yet
    No answers on this topic

    Demandbase

    Demandbase 10.0
    Based on 6 answers
    The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
    Kinjal Shah | TrustRadius Reviewer

    Alternatives Considered

    Crunchbase

    Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
    Anonymous | TrustRadius Reviewer

    Demandbase

    Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
    Arpana Priyadarshini | TrustRadius Reviewer

    Return on Investment

    Crunchbase

    • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
    • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
    • It might add more value if we get a more expensive or advanced version.
    Lindsey Schultz | TrustRadius Reviewer

    Demandbase

    • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
    • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
    Adam Greco | TrustRadius Reviewer

    Add comparison