Crunchbase vs Demandbase | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 30 reviews and ratings

Score 8.2 out of 10

Based on 87 reviews and ratings

Feature Rating Comparison

Crunchbase

Demandbase

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Crunchbase

Demandbase

Contact information

Company information

Industry information

Crunchbase

Demandbase

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Tags

Filters and segmentation

Crunchbase

Demandbase

Sales email templates

Append emails to records

Pros

Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.

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Verified User

Analyst in Research & Development

Venture Capital & Private Equity Company, 201-500 employees

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Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.

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Director of Digital Marketing

Iron MountainInformation Technology and Services, 10,001+ employees

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Cons

Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.

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Verified User

Employee in Sales

Information Technology & Services Company, 201-500 employees

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This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.

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Senior Analyst

IntuitComputer Software, 5001-10,000 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Demandbase 9.3

Based on 10 answers

We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.

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Sr. Manager, Product Owner, Digital Marketing

EMCComputer Software, 10,001+ employees

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Usability

No score

No answers yet

No answers on this topic

Demandbase 8.0

Based on 1 answer

Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.

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Joseph Alleruzzo

Director, Client Lead

Havas Media GroupMarketing and Advertising, 5001-10,000 employees

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Support Rating

No score

No answers yet

No answers on this topic

Demandbase 6.9

Based on 17 answers

I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.

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Verified User

Employee in Sales

Online Media Company, 51-200 employees

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Online Training

No score

No answers yet

No answers on this topic

Demandbase 9.0

Based on 1 answer

We were able to implement quickly.

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Verified User

Vice-President in Marketing

Internet Company, 501-1000 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Demandbase 10.0

Based on 6 answers

The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.

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Senior Analyst

IntuitComputer Software, 5001-10,000 employees

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Alternatives Considered

Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer similar background information.

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Verified User

Contributor in Sales

Information Technology & Services Company, 51-200 employees

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ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information is becoming more popular. I'm not sure how this will be impacted by new online privacy standards, so that is something to look out for.

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Verified User

Manager in Marketing

Human Resources Company, 51-200 employees

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Return on Investment

The best use we get out of Crunchbase Pro is staying on top of funding, mergers, and acquisitions. This has really helped us to identify key target accounts for our ABM strategy.

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Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues

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Senior Partner

Web Analytics DemystifiedInternet, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Crunchbase Editions & Modules

Edition

Pro	$29.00¹

Per Month Per User

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Demandbase Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Crunchbase

Demandbase

Crunchbase

Demandbase

Crunchbase

Demandbase

Crunchbase

Demandbase

Crunchbase

Demandbase

Crunchbase

Demandbase

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