What users are saying about
30 Ratings
87 Ratings
30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100
87 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Crunchbase

The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
Anonymous | TrustRadius Reviewer

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Crunchbase
6.7
Demandbase
Advanced search
Crunchbase
7.0
Demandbase
Identification of new leads
Crunchbase
6.9
Demandbase
List quality
Crunchbase
6.8
Demandbase
List upload/download
Crunchbase
5.5
Demandbase
Ideal customer targeting
Crunchbase
6.3
Demandbase
Load time/data access
Crunchbase
8.1
Demandbase

Sales Intelligence Data Standards

Crunchbase
7.1
Demandbase
Contact information
Crunchbase
6.0
Demandbase
Company information
Crunchbase
7.6
Demandbase
Industry information
Crunchbase
7.7
Demandbase

Data Augmentation & Lead Qualification

Crunchbase
7.7
Demandbase
Lead qualification process
Crunchbase
5.7
Demandbase
Smart lists and recommendations
Crunchbase
8.0
Demandbase
Salesforce integration
Crunchbase
9.6
Demandbase
Company/business profiles
Crunchbase
7.6
Demandbase
Alerts and reminders
Crunchbase
7.7
Demandbase
Data hygiene
Crunchbase
6.7
Demandbase
Automatic data refresh
Crunchbase
7.0
Demandbase
Tags
Crunchbase
8.8
Demandbase
Filters and segmentation
Crunchbase
8.7
Demandbase

Sales Intelligence Email Features

Crunchbase
8.2
Demandbase
Sales email templates
Crunchbase
8.2
Demandbase
Append emails to records
Crunchbase
8.2
Demandbase

Pros

Crunchbase

  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Anonymous | TrustRadius Reviewer

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

Cons

Crunchbase

  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Anonymous | TrustRadius Reviewer

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

Likelihood to Renew

Crunchbase

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

Usability

Crunchbase

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Joseph Alleruzzo | TrustRadius Reviewer

Support Rating

Crunchbase

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 6.9
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

Online Training

Crunchbase

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

Implementation Rating

Crunchbase

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

Alternatives Considered

Crunchbase

Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer similar background information.
Anonymous | TrustRadius Reviewer

Demandbase

ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information is becoming more popular. I'm not sure how this will be impacted by new online privacy standards, so that is something to look out for.
Anonymous | TrustRadius Reviewer

Return on Investment

Crunchbase

  • The best use we get out of Crunchbase Pro is staying on top of funding, mergers, and acquisitions. This has really helped us to identify key target accounts for our ABM strategy.
Parker O'Very | TrustRadius Reviewer

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

Pricing Details

Crunchbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Crunchbase Editions & Modules

Edition
Pro$29.001
  1. Per Month Per User
Additional Pricing Details

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Demandbase Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Crunchbase
7.8
Demandbase
8.1

Likelihood to Renew

Crunchbase
Demandbase
9.3

Usability

Crunchbase
Demandbase
8.0

Support Rating

Crunchbase
Demandbase
6.9

Online Training

Crunchbase
Demandbase
9.0

Implementation Rating

Crunchbase
Demandbase
10.0

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