Crunchbase vs. ZoomInfo Operations

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crunchbase
Score 7.9 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
ZoomInfo Operations
Score 7.6 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
Pricing
CrunchbaseZoomInfo Operations
Editions & Modules
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
No answers on this topic
Offerings
Pricing Offerings
CrunchbaseZoomInfo Operations
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
CrunchbaseZoomInfo Operations
Considered Both Products
Crunchbase
ZoomInfo Operations
Chose ZoomInfo Operations
I have a personal Crunchbase account as well. Very different tools used for different purposes. I tend to use Crunchbase a little more despite the fact that we don't have an integration with Salesforce.
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
CrunchbaseZoomInfo Operations
Prospecting
Comparison of Prospecting features of Product A and Product B
Crunchbase
5.1
17 Ratings
39% below category average
ZoomInfo Operations
-
Ratings
Advanced search5.116 Ratings00 Ratings
Identification of new leads5.115 Ratings00 Ratings
List quality4.315 Ratings00 Ratings
List upload/download5.511 Ratings00 Ratings
Ideal customer targeting4.914 Ratings00 Ratings
Load time/data access5.614 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Crunchbase
5.0
17 Ratings
40% below category average
ZoomInfo Operations
-
Ratings
Contact information4.414 Ratings00 Ratings
Company information4.917 Ratings00 Ratings
Industry information5.712 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Crunchbase
5.9
15 Ratings
22% below category average
ZoomInfo Operations
-
Ratings
Lead qualification process5.19 Ratings00 Ratings
Smart lists and recommendations4.412 Ratings00 Ratings
Salesforce integration5.36 Ratings00 Ratings
Company/business profiles4.214 Ratings00 Ratings
Alerts and reminders7.210 Ratings00 Ratings
Data hygiene6.311 Ratings00 Ratings
Automatic data refresh6.86 Ratings00 Ratings
Tags6.78 Ratings00 Ratings
Filters and segmentation6.712 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Crunchbase
4.3
4 Ratings
55% below category average
ZoomInfo Operations
-
Ratings
Sales email templates4.34 Ratings00 Ratings
Append emails to records4.34 Ratings00 Ratings
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CrunchbaseZoomInfo Operations
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Score 8.1 out of 10
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Score 9.1 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
Enterprises
D&B Hoovers
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Score 8.6 out of 10
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User Ratings
CrunchbaseZoomInfo Operations
Likelihood to Recommend
5.2
(18 ratings)
8.0
(114 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(6 ratings)
Usability
-
(0 ratings)
8.4
(14 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
1.0
(1 ratings)
8.5
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
CrunchbaseZoomInfo Operations
Likelihood to Recommend
Crunchbase Inc.
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
Read full review
ZoomInfo
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
Read full review
Pros
Crunchbase Inc.
  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Read full review
ZoomInfo
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Read full review
Cons
Crunchbase Inc.
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Read full review
ZoomInfo
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
Read full review
Likelihood to Renew
Crunchbase Inc.
No answers on this topic
ZoomInfo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Read full review
Usability
Crunchbase Inc.
No answers on this topic
ZoomInfo
The rating is simply because the tutorials can be made a lot more interactive. The tutorials are of such a level that it gets boring to a point. Also, another suggestion would be to incorporate pop-up help menus which would I believe help out immensely as well in case of improvement of usage for beginners.
Read full review
Reliability and Availability
Crunchbase Inc.
No answers on this topic
ZoomInfo
No problems
Read full review
Performance
Crunchbase Inc.
No answers on this topic
ZoomInfo
Had very good experience when using it
Read full review
Support Rating
Crunchbase Inc.
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Read full review
ZoomInfo
I’ve had one support request that was addressed and resolved within 30 minutes
Read full review
Online Training
Crunchbase Inc.
No answers on this topic
ZoomInfo
It was helpful
Read full review
Implementation Rating
Crunchbase Inc.
No answers on this topic
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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Alternatives Considered
Crunchbase Inc.
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Read full review
ZoomInfo
This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.
Read full review
Scalability
Crunchbase Inc.
No answers on this topic
ZoomInfo
Hasn’t experienced any issues to doubt reliability
Read full review
Return on Investment
Crunchbase Inc.
  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Read full review
ZoomInfo
  • I have just signed a $9M account with the help of this product.
  • I've had to double-check information due to accuracy.
  • More analysis is to be conducted about the team's ROI, as it is early in the process for my company.
Read full review
ScreenShots

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.