3 Ratings
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Score 1.1 out of 100
35 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Crushpath

I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.
Phyllis Chen | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Crushpath
Sprinklr Modern Marketing & Advertising
8.0
Ideation
Crushpath
Sprinklr Modern Marketing & Advertising
7.9
Approval workflows
Crushpath
Sprinklr Modern Marketing & Advertising
6.8
Content collaboration
Crushpath
Sprinklr Modern Marketing & Advertising
9.2
Content calendar
Crushpath
Sprinklr Modern Marketing & Advertising
8.9
Network for content licensing/production
Crushpath
Sprinklr Modern Marketing & Advertising
7.3

Content Publishing

Crushpath
Sprinklr Modern Marketing & Advertising
6.9
Content hub
Crushpath
Sprinklr Modern Marketing & Advertising
9.6
Forms / Gated content
Crushpath
Sprinklr Modern Marketing & Advertising
5.5
Embedded CTAs
Crushpath
Sprinklr Modern Marketing & Advertising
1.8
Content distribution
Crushpath
Sprinklr Modern Marketing & Advertising
8.6
Content promotion
Crushpath
Sprinklr Modern Marketing & Advertising
7.1
Content automation
Crushpath
Sprinklr Modern Marketing & Advertising
8.5

Content Reporting & Analytics

Crushpath
Sprinklr Modern Marketing & Advertising
8.4
Audience profiling and targeting
Crushpath
Sprinklr Modern Marketing & Advertising
8.8
Closed-loop tracking and reporting
Crushpath
Sprinklr Modern Marketing & Advertising
8.8
Content performance analytics
Crushpath
Sprinklr Modern Marketing & Advertising
9.0
Campaign optimization dashboard
Crushpath
Sprinklr Modern Marketing & Advertising
7.9
Competitive analytics
Crushpath
Sprinklr Modern Marketing & Advertising
7.8

Pros

Crushpath

  • They do a great sales pitch on the phone to get you to buy in
Bill Anderson | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Cons

Crushpath

  • I cannot think of any improvements for them to make.
  • I have been very satisfied with their products.
  • I would like to be able to incorporate my logo on the plan I currently use.
Phyllis Chen | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer

Likelihood to Renew

Crushpath

Crushpath 8.0
Based on 1 answer
I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.
Phyllis Chen | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Support Rating

Crushpath

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising 7.2
Based on 26 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Crushpath

This does not apply to me.
Phyllis Chen | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer

Return on Investment

Crushpath

  • It cost me money with no return at all
Bill Anderson | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
  • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
  • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
  • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
Anonymous | TrustRadius Reviewer

Pricing Details

Crushpath

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing & Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Crushpath
1.1
Sprinklr Modern Marketing & Advertising
7.4

Likelihood to Renew

Crushpath
8.0
Sprinklr Modern Marketing & Advertising

Support Rating

Crushpath
Sprinklr Modern Marketing & Advertising
7.2

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