What users are saying about
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 1.1 out of 100
Based on 3 reviews and ratings
33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 33 reviews and ratings
Feature Set Ratings
Content Creation
Crushpath
Feature Set Not Supported
N/A

8.2
Upland Kapost
82%
Upland Kapost ranks higher in 5/5 features
Upland Kapost ranks higher in 5/5 features
Ideation
N/A
0 Ratings

8.0
80%
7 Ratings
Approval workflows
N/A
0 Ratings

8.1
81%
9 Ratings
Content collaboration
N/A
0 Ratings

8.1
81%
9 Ratings
Content calendar
N/A
0 Ratings

8.1
81%
9 Ratings
Network for content licensing/production
N/A
0 Ratings

9.0
90%
1 Rating
Content Publishing
Crushpath
Feature Set Not Supported
N/A

8.0
Upland Kapost
80%
Upland Kapost ranks higher in 6/6 features
Upland Kapost ranks higher in 6/6 features
Content hub
N/A
0 Ratings

7.1
71%
8 Ratings
Forms / Gated content
N/A
0 Ratings

8.0
80%
5 Ratings
Embedded CTAs
N/A
0 Ratings

7.9
79%
3 Ratings
Content distribution
N/A
0 Ratings

9.0
90%
7 Ratings
Content promotion
N/A
0 Ratings

8.3
83%
4 Ratings
Content automation
N/A
0 Ratings

8.0
80%
5 Ratings
Content Reporting & Analytics
Crushpath
Feature Set Not Supported
N/A

8.0
Upland Kapost
80%
Upland Kapost ranks higher in 5/5 features
Upland Kapost ranks higher in 5/5 features
Audience profiling and targeting
N/A
0 Ratings

8.0
80%
5 Ratings
Closed-loop tracking and reporting
N/A
0 Ratings

8.0
80%
6 Ratings
Content performance analytics
N/A
0 Ratings

8.0
80%
7 Ratings
Campaign optimization dashboard
N/A
0 Ratings

8.0
80%
5 Ratings
Competitive analytics
N/A
0 Ratings

7.9
79%
2 Ratings
Attribute Ratings
- Upland Kapost is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend
1.1
Crushpath
11%
2 Ratings

7.1
Upland Kapost
71%
12 Ratings
Likelihood to Renew
8.0
Crushpath
80%
1 Rating

10.0
Upland Kapost
100%
2 Ratings
Usability
Crushpath
N/A
0 Ratings

7.0
Upland Kapost
70%
1 Rating
Support Rating
Crushpath
N/A
0 Ratings

8.1
Upland Kapost
81%
3 Ratings
Product Scalability
Crushpath
N/A
0 Ratings

8.0
Upland Kapost
80%
1 Rating
Likelihood to Recommend
Crushpath
I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.
Marketing Manager
Praesto Enterprises dba JW MachineMechanical or Industrial Engineering, 11-50 employees
Upland Kapost
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Director of Product Marketing
Datawatch CorporationComputer Software, 51-200 employees
Pros
Crushpath
- They do a great sales pitch on the phone to get you to buy in
President
Prairie Dog Boring Equipment, IncMachinery, 1-10 employees
Upland Kapost
- Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
- Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
- Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Content Coordinator and Editor
SolidFire, Inc.Information Technology and Services, 201-500 employees
Cons
Crushpath
- I cannot think of any improvements for them to make.
- I have been very satisfied with their products.
- I would like to be able to incorporate my logo on the plan I currently use.
Marketing Manager
Praesto Enterprises dba JW MachineMechanical or Industrial Engineering, 11-50 employees
Upland Kapost
- Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
- System performance is somewhat slow.
- Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Sr. Manager, Marketing Communications
ShoreTel501-1000 employees
Pricing Details
Crushpath
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Upland Kapost
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Crushpath
Crushpath 8.0
Based on 1 answer
I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.
Marketing Manager
Praesto Enterprises dba JW MachineMechanical or Industrial Engineering, 11-50 employees
Upland Kapost
Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Content Specialist
Plex Systems, Inc.Computer Software, 201-500 employees
Usability
Crushpath
No score
No answers yet
No answers on this topic
Upland Kapost
Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.

Verified User
Account Manager in Finance and Accounting
Computer Software Company, 501-1000 employeesSupport Rating
Crushpath
No score
No answers yet
No answers on this topic
Upland Kapost
Upland Kapost 8.1
Based on 3 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.

Verified User
Account Manager in Finance and Accounting
Computer Software Company, 501-1000 employeesAlternatives Considered
Crushpath
This does not apply to me.
Marketing Manager
Praesto Enterprises dba JW MachineMechanical or Industrial Engineering, 11-50 employees
Upland Kapost
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Director, Creative & Digital Marketing
Extreme NetworksElectrical/Electronic Manufacturing, 1001-5000 employees
Scalability
Crushpath
No score
No answers yet
No answers on this topic
Upland Kapost
Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Managing Editor
Putman MediaPublishing, 51-200 employees
Return on Investment
Crushpath
- It cost me money with no return at all
President
Prairie Dog Boring Equipment, IncMachinery, 1-10 employees
Upland Kapost
- It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
- By having a working one system - we all can expect the same quality newsletters versus using an outside designer.

Verified User
Employee in Marketing
Publishing Company, 1001-5000 employees