Culture Amp vs. Swoop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Culture Amp
Score 8.5 out of 10
N/A
Culture Amp is an employee engagement software offering with functionalities such as employee pulse survey, onboarding feedback collection, and analysis of employee feedback.N/A
Swoop
Score 8.0 out of 10
N/A
Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.N/A
Pricing
Culture AmpSwoop
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Culture AmpSwoop
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
Culture AmpSwoop
Small Businesses
Submittable
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Score 8.9 out of 10
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Score 9.2 out of 10
Medium-sized Companies
Bridge Learning Platform
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Score 9.9 out of 10
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Score 7.0 out of 10
Enterprises
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Score 9.9 out of 10
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Score 8.9 out of 10
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User Ratings
Culture AmpSwoop
Likelihood to Recommend
10.0
(12 ratings)
8.0
(1 ratings)
User Testimonials
Culture AmpSwoop
Likelihood to Recommend
Culture Amp Pty Ltd
Culture Amp is a great tool for employee surveys, and has been able to scale with us for 5+ years. It's customizable and helps provide rich data on how employees are feeling so that we can continue to use that feedback to improving our company culture quarter over quarter.
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Swoop
Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
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Pros
Culture Amp Pty Ltd
  • The Culture Amp support team is unparalleled. They offer live chat support as well as office hours that you can attend for help on anything from technical issues to the best way to phrase a survey question. They are always willing to help and are experts in their field.
  • The report pages are very detailed and it's easy to view the data in a lot of different ways. This helps with more insightful analysis.
  • I love that you can benchmark your survey results to your industry/region; it helps a lot to give context to your results.
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Swoop
  • Large inventory to acquire impressions and clicks
  • Engagement results indicate strong audience interest
  • Managed service very helpful and engaging for better performance
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Cons
Culture Amp Pty Ltd
  • They recently launched a text analytics feature but I think it still needs some work. I don't find the attributes of sentiment to comments to make complete sense. Text analytics are also not yet available for export so it makes it very difficult to share with others in presentations and reports outside of the system.
  • Currently they don't have the ability to set an automated file with and connect with an HRIS (at least not with Ultimate) so every time you want to refresh your users you have to upload a new file feed manually (which is pretty simple, it is just impossible to set the refresh on autopilot).
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Swoop
  • Would like to have visibility of revenue performing sites and targeting
  • 1st party integration with doubleclick would simplify implementation
  • Have more refined targeting specific to audiences
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Alternatives Considered
Culture Amp Pty Ltd
Culture Amp is the first such tool I have used. I find it to be very well rounded and useful, especially since culture is one of the trickiest parts of a business to get a hold of as related to the bottom line. The fact that followup on goals and feedback can be done thanks to the platform is a very strong point.
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Swoop
Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
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Return on Investment
Culture Amp Pty Ltd
  • We use culture amp to measure engagement levels surrounding certain "standard" questions we ask on a recurring basis. this gives us a viable way to measure how we are doing overall in certain areas that are important to us.
  • The Diversity survey helped us pinpoint some areas were we could work on improving. This came out in comments from several users.
  • We have to keep in mind that comments are important, but sometimes it is just one person who is upset about one thing that does not affect anyone else. We must keep that in mind and set those aside. It is easy to get caught up in some of those comments.
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Swoop
  • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
  • Form complete conversion goal for a separate tactic was not met and was too high
  • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
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ScreenShots