Likelihood to Recommend Culture Amp is a great tool for employee surveys, and has been able to scale with us for 5+ years. It's customizable and helps provide rich data on how employees are feeling so that we can continue to use that feedback to improving our company culture quarter over quarter.
Read full review Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
Read full review Pros The Culture Amp support team is unparalleled. They offer live chat support as well as office hours that you can attend for help on anything from technical issues to the best way to phrase a survey question. They are always willing to help and are experts in their field. The report pages are very detailed and it's easy to view the data in a lot of different ways. This helps with more insightful analysis. I love that you can benchmark your survey results to your industry/region; it helps a lot to give context to your results. Read full review Large inventory to acquire impressions and clicks Engagement results indicate strong audience interest Managed service very helpful and engaging for better performance Read full review Cons They recently launched a text analytics feature but I think it still needs some work. I don't find the attributes of sentiment to comments to make complete sense. Text analytics are also not yet available for export so it makes it very difficult to share with others in presentations and reports outside of the system. Currently they don't have the ability to set an automated file with and connect with an HRIS (at least not with Ultimate) so every time you want to refresh your users you have to upload a new file feed manually (which is pretty simple, it is just impossible to set the refresh on autopilot). Read full review Would like to have visibility of revenue performing sites and targeting 1st party integration with doubleclick would simplify implementation Have more refined targeting specific to audiences Read full review Alternatives Considered Culture Amp is the first such tool I have used. I find it to be very well rounded and useful, especially since culture is one of the trickiest parts of a business to get a hold of as related to the bottom line. The fact that followup on goals and feedback can be done thanks to the platform is a very strong point.
Read full review Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
Read full review Return on Investment We use culture amp to measure engagement levels surrounding certain "standard" questions we ask on a recurring basis. this gives us a viable way to measure how we are doing overall in certain areas that are important to us. The Diversity survey helped us pinpoint some areas were we could work on improving. This came out in comments from several users. We have to keep in mind that comments are important, but sometimes it is just one person who is upset about one thing that does not affect anyone else. We must keep that in mind and set those aside. It is easy to get caught up in some of those comments. Read full review Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions) Form complete conversion goal for a separate tactic was not met and was too high Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal Read full review ScreenShots