Curalate vs. Wildfire Interactive (Discontinued)

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.

The transition to Google has been painful - key contacts are no longer available.

• Very intuitive/easy to use. Interface is well-designed.
• Great content uploader with product tagging capabilities integrating Like2Buy.
• Great customer service! Our rep is very knowledgeable and attentive.

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.

• More customization - Would like to have the ability to edit more without coding.

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

• Decent increase in web traffic via the Like2Buy functionality.
• Small increase in sales via Instagram posts featuring Like2Buy links.

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized