Curalate vs. Wildfire Interactive (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curalate
Score 10.0 out of 10
N/A
Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.N/A
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Pricing
CuralateWildfire Interactive (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CuralateWildfire Interactive (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CuralateWildfire Interactive (Discontinued)
Top Pros
Top Cons

No answers on this topic

Best Alternatives
CuralateWildfire Interactive (Discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
1-Social
1-Social
Score 8.0 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CuralateWildfire Interactive (Discontinued)
Likelihood to Recommend
9.0
(1 ratings)
2.0
(4 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(3 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.5
(2 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
Implementation Rating
-
(0 ratings)
8.5
(2 ratings)
User Testimonials
CuralateWildfire Interactive (Discontinued)
Likelihood to Recommend
Curalate
It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.
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Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
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Pros
Curalate
  • Very intuitive/easy to use. Interface is well-designed.
  • Great content uploader with product tagging capabilities integrating Like2Buy.
  • Great customer service! Our rep is very knowledgeable and attentive.
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Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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Cons
Curalate
  • Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.
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Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
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Likelihood to Renew
Curalate
No answers on this topic
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Usability
Curalate
No answers on this topic
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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Reliability and Availability
Curalate
No answers on this topic
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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Performance
Curalate
No answers on this topic
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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Support Rating
Curalate
No answers on this topic
Discontinued Products
Phone and email support were always available to us when we needed it.
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Online Training
Curalate
No answers on this topic
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Implementation Rating
Curalate
No answers on this topic
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Alternatives Considered
Curalate
Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
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Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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Return on Investment
Curalate
  • Decent increase in web traffic via the Like2Buy functionality.
  • Small increase in sales via Instagram posts featuring Like2Buy links.
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Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
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ScreenShots

Curalate Screenshots

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