Curalate vs Sprinklr Modern Marketing & Advertising

Likelihood to Recommend

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

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Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

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Verified User

Strategist in Marketing

Retail Company, 10,001+ employees

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Feature Rating Comparison

Curalate

Sprinklr Modern Marketing & Advertising

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Curalate

Sprinklr Modern Marketing & Advertising

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Curalate

Sprinklr Modern Marketing & Advertising

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Very intuitive/easy to use. Interface is well-designed.
Great content uploader with product tagging capabilities integrating Like2Buy.
Great customer service! Our rep is very knowledgeable and attentive.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

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Great personal attention from our account executive. They tried their best to coach and onboarding.
Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

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Alissa Calomino

Senior Business Solutions Owner for Marketing Technology

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & TexasHospital & Health Care, 5001-10,000 employees

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Cons

Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

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It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

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Corey Walker

Marketing Specialist

The Marketing SpecialistMarketing and Advertising, 1-10 employees

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Support Rating

No score

No answers yet

No answers on this topic

Sprinklr Modern Marketing & Advertising 7.2

Based on 26 answers

We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 10,001+ employees

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Alternatives Considered

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

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We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.

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Robert Lange

Head of Paid Media & Social Media Consultant, Strategist

neulandherzer (client: EGGER Group)Internet, 51-200 employees

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Return on Investment

Decent increase in web traffic via the Like2Buy functionality.
Small increase in sales via Instagram posts featuring Like2Buy links.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

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Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
The price of the tool is very high so I'm not sure that the ROI is 1 to 1

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Verified User

Strategist in Marketing

Retail Company, 10,001+ employees

View all 14 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Curalate

Sprinklr Modern Marketing & Advertising

Curalate

Sprinklr Modern Marketing & Advertising

Curalate

Sprinklr Modern Marketing & Advertising

Likelihood to Recommend

Curalate

Sprinklr Modern Marketing & Advertising

Feature Rating Comparison

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Curalate

Sprinklr Modern Marketing & Advertising

Cons

Curalate

Sprinklr Modern Marketing & Advertising

Support Rating

Curalate

Sprinklr Modern Marketing & Advertising

Alternatives Considered

Curalate

Sprinklr Modern Marketing & Advertising

Return on Investment

Curalate

Sprinklr Modern Marketing & Advertising

Screenshots

Curalate

Sprinklr Modern Marketing & Advertising

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison