What users are saying about
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.5 out of 100
Based on 11 reviews and ratings
46 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 46 reviews and ratings
Feature Set Ratings
Content Creation
Curalate
Feature Set Not Supported
N/A
8.1
Sprinklr Modern Marketing & Advertising
81%
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Ideation
N/A
0 Ratings
7.0
70%
4 Ratings
Approval workflows
N/A
0 Ratings
9.0
90%
3 Ratings
Content collaboration
N/A
0 Ratings
8.0
80%
6 Ratings
Content calendar
N/A
0 Ratings
9.0
90%
4 Ratings
Network for content licensing/production
N/A
0 Ratings
7.3
73%
1 Rating
Content Publishing
Curalate
Feature Set Not Supported
N/A
7.9
Sprinklr Modern Marketing & Advertising
79%
Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features
Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features
Content hub
N/A
0 Ratings
6.5
65%
5 Ratings
Forms / Gated content
N/A
0 Ratings
8.0
80%
3 Ratings
Embedded CTAs
N/A
0 Ratings
8.0
80%
2 Ratings
Content distribution
N/A
0 Ratings
9.0
90%
5 Ratings
Content promotion
N/A
0 Ratings
8.5
85%
5 Ratings
Content automation
N/A
0 Ratings
7.5
75%
5 Ratings
Content Reporting & Analytics
Curalate
Feature Set Not Supported
N/A
7.4
Sprinklr Modern Marketing & Advertising
74%
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Audience profiling and targeting
N/A
0 Ratings
5.5
55%
7 Ratings
Closed-loop tracking and reporting
N/A
0 Ratings
8.0
80%
6 Ratings
Content performance analytics
N/A
0 Ratings
7.5
75%
7 Ratings
Campaign optimization dashboard
N/A
0 Ratings
7.5
75%
5 Ratings
Competitive analytics
N/A
0 Ratings
8.5
85%
6 Ratings
Attribute Ratings
- Curalate is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.0
Curalate
90%
1 Rating
7.4
Sprinklr Modern Marketing & Advertising
74%
16 Ratings
Support Rating
Curalate
N/A
0 Ratings
8.4
Sprinklr Modern Marketing & Advertising
84%
28 Ratings
Likelihood to Recommend
Curalate
It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.
Social Media Manager
TillysRetail, 1001-5000 employees
Sprinklr Modern Marketing & Advertising
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

Verified User
Strategist in Marketing
Retail Company, 10,001+ employeesPros
Curalate
- Very intuitive/easy to use. Interface is well-designed.
- Great content uploader with product tagging capabilities integrating Like2Buy.
- Great customer service! Our rep is very knowledgeable and attentive.
Social Media Manager
TillysRetail, 1001-5000 employees
Sprinklr Modern Marketing & Advertising
- Great personal attention from our account executive. They tried their best to coach and onboarding.
- Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
- Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Senior Business Solutions Owner for Marketing Technology
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & TexasHospital & Health Care, 5001-10,000 employees
Cons
Curalate
- Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.
Social Media Manager
TillysRetail, 1001-5000 employees
Sprinklr Modern Marketing & Advertising
- It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Marketing Specialist
The Marketing SpecialistMarketing and Advertising, 1-10 employees
Pricing Details
Curalate
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Sprinklr Modern Marketing & Advertising
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Support Rating
Curalate
No score
No answers yet
No answers on this topic
Sprinklr Modern Marketing & Advertising
Sprinklr Modern Marketing & Advertising 8.4
Based on 28 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 10,001+ employeesAlternatives Considered
Curalate
Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
Social Media Manager
TillysRetail, 1001-5000 employees
Sprinklr Modern Marketing & Advertising
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Head of Paid Media & Social Media Consultant, Strategist
neulandherzer (client: EGGER Group)Internet, 51-200 employees
Return on Investment
Curalate
- Decent increase in web traffic via the Like2Buy functionality.
- Small increase in sales via Instagram posts featuring Like2Buy links.
Social Media Manager
TillysRetail, 1001-5000 employees
Sprinklr Modern Marketing & Advertising
- Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
- Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
- In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
- The price of the tool is very high so I'm not sure that the ROI is 1 to 1

Verified User
Strategist in Marketing
Retail Company, 10,001+ employees