Curalate vs Sprinklr Modern Marketing & Advertising

What users are saying about

Score 6.5 out of 10

Based on 11 reviews and ratings

Score 7.7 out of 10

Based on 46 reviews and ratings

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Feature Set Ratings

Content Creation

Curalate

Feature Set Not Supported

N/A

8.1

Sprinklr Modern Marketing & Advertising

81%

Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

Ideation

N/A

0 Ratings

7.0

70%

4 Ratings

Approval workflows

N/A

0 Ratings

9.0

90%

3 Ratings

Content collaboration

N/A

0 Ratings

8.0

80%

6 Ratings

Content calendar

N/A

0 Ratings

9.0

90%

4 Ratings

Network for content licensing/production

N/A

0 Ratings

7.3

73%

1 Rating

Content Publishing

Curalate

Feature Set Not Supported

N/A

7.9

Sprinklr Modern Marketing & Advertising

79%

Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features

Content hub

N/A

0 Ratings

6.5

65%

5 Ratings

Forms / Gated content

N/A

0 Ratings

8.0

80%

3 Ratings

Embedded CTAs

N/A

0 Ratings

8.0

80%

2 Ratings

Content distribution

N/A

0 Ratings

9.0

90%

5 Ratings

Content promotion

N/A

0 Ratings

8.5

85%

5 Ratings

Content automation

N/A

0 Ratings

7.5

75%

5 Ratings

Content Reporting & Analytics

Curalate

Feature Set Not Supported

N/A

7.4

Sprinklr Modern Marketing & Advertising

74%

Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

Audience profiling and targeting

N/A

0 Ratings

5.5

55%

7 Ratings

Closed-loop tracking and reporting

N/A

0 Ratings

8.0

80%

6 Ratings

Content performance analytics

N/A

0 Ratings

7.5

75%

7 Ratings

Campaign optimization dashboard

N/A

0 Ratings

7.5

75%

5 Ratings

Competitive analytics

N/A

0 Ratings

8.5

85%

6 Ratings

Attribute Ratings

Curalate is rated higher in 1 area: Likelihood to Recommend

Curalate

90%

1 Rating

7.4

Sprinklr Modern Marketing & Advertising

74%

16 Ratings

Curalate

N/A

0 Ratings

8.4

Sprinklr Modern Marketing & Advertising

84%

28 Ratings

Pros

Very intuitive/easy to use. Interface is well-designed.
Great content uploader with product tagging capabilities integrating Like2Buy.
Great customer service! Our rep is very knowledgeable and attentive.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

View all 1 answers on this topic

Great personal attention from our account executive. They tried their best to coach and onboarding.
Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

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Alissa Calomino

Senior Business Solutions Owner for Marketing Technology

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & TexasHospital & Health Care, 5001-10,000 employees

View all 16 answers on this topic

Cons

Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

View all 1 answers on this topic

It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

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Corey Walker

Marketing Specialist

The Marketing SpecialistMarketing and Advertising, 1-10 employees

View all 16 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Support Rating

No score

No answers yet

No answers on this topic

Sprinklr Modern Marketing & Advertising 8.4

Based on 28 answers

We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 10,001+ employees

View all 28 answers on this topic

Alternatives Considered

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

View all 1 answers on this topic

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.

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Robert Lange

Head of Paid Media & Social Media Consultant, Strategist

neulandherzer (client: EGGER Group)Internet, 51-200 employees

View all 16 answers on this topic

Return on Investment

Decent increase in web traffic via the Like2Buy functionality.
Small increase in sales via Instagram posts featuring Like2Buy links.

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Andrew Shusterman

Social Media Manager

TillysRetail, 1001-5000 employees

View all 1 answers on this topic

Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
The price of the tool is very high so I'm not sure that the ROI is 1 to 1

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Verified User

Strategist in Marketing

Retail Company, 10,001+ employees

View all 16 answers on this topic

Screenshots

See All (3) Curalate Screenshots

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Curalate

Sprinklr Modern Marketing & Advertising

Curalate

Sprinklr Modern Marketing & Advertising

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Curalate

Sprinklr Modern Marketing & Advertising

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Curalate

Sprinklr Modern Marketing & Advertising

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Curalate

Sprinklr Modern Marketing & Advertising

Curalate

Sprinklr Modern Marketing & Advertising

Likelihood to Recommend

Curalate

Sprinklr Modern Marketing & Advertising

Pros

Curalate

Sprinklr Modern Marketing & Advertising

Cons

Curalate

Sprinklr Modern Marketing & Advertising

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Support Rating

Curalate

Sprinklr Modern Marketing & Advertising

Alternatives Considered

Curalate

Sprinklr Modern Marketing & Advertising

Return on Investment

Curalate

Sprinklr Modern Marketing & Advertising

Screenshots

Curalate

Sprinklr Modern Marketing & Advertising

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