8 Ratings
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Score 9 out of 100
35 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Curalate

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.
Andrew Shusterman | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Curalate
Sprinklr Modern Marketing & Advertising
8.0
Ideation
Curalate
Sprinklr Modern Marketing & Advertising
7.9
Approval workflows
Curalate
Sprinklr Modern Marketing & Advertising
6.8
Content collaboration
Curalate
Sprinklr Modern Marketing & Advertising
9.2
Content calendar
Curalate
Sprinklr Modern Marketing & Advertising
9.0
Network for content licensing/production
Curalate
Sprinklr Modern Marketing & Advertising
7.3

Content Publishing

Curalate
Sprinklr Modern Marketing & Advertising
6.9
Content hub
Curalate
Sprinklr Modern Marketing & Advertising
9.6
Forms / Gated content
Curalate
Sprinklr Modern Marketing & Advertising
5.5
Embedded CTAs
Curalate
Sprinklr Modern Marketing & Advertising
1.8
Content distribution
Curalate
Sprinklr Modern Marketing & Advertising
8.6
Content promotion
Curalate
Sprinklr Modern Marketing & Advertising
7.2
Content automation
Curalate
Sprinklr Modern Marketing & Advertising
8.6

Content Reporting & Analytics

Curalate
Sprinklr Modern Marketing & Advertising
8.5
Audience profiling and targeting
Curalate
Sprinklr Modern Marketing & Advertising
8.8
Closed-loop tracking and reporting
Curalate
Sprinklr Modern Marketing & Advertising
8.8
Content performance analytics
Curalate
Sprinklr Modern Marketing & Advertising
9.0
Campaign optimization dashboard
Curalate
Sprinklr Modern Marketing & Advertising
7.9
Competitive analytics
Curalate
Sprinklr Modern Marketing & Advertising
7.8

Pros

Curalate

  • Very intuitive/easy to use. Interface is well-designed.
  • Great content uploader with product tagging capabilities integrating Like2Buy.
  • Great customer service! Our rep is very knowledgeable and attentive.
Andrew Shusterman | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Cons

Curalate

  • Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.
Andrew Shusterman | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer

Support Rating

Curalate

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising 7.2
Based on 26 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Curalate

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
Andrew Shusterman | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer

Return on Investment

Curalate

  • Decent increase in web traffic via the Like2Buy functionality.
  • Small increase in sales via Instagram posts featuring Like2Buy links.
Andrew Shusterman | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
  • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
  • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
  • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
Anonymous | TrustRadius Reviewer

Screenshots

Sprinklr Modern Marketing & Advertising

Pricing Details

Curalate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing & Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Curalate
9.0
Sprinklr Modern Marketing & Advertising
7.4

Support Rating

Curalate
Sprinklr Modern Marketing & Advertising
7.2

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