Curata vs. MadCap Flare

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
MadCap Flare
Score 6.0 out of 10
N/A
MadCap Software, headquartered in La Jolla, offers MadCap Flare, a help authoring and technical writing tool featuring onboarding and support from MadCap, and a set of modules for designing advanced guides, aids, and web or application help aids.
$167
per month
Pricing
CurataMadCap Flare
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
MadCap Central
$1,500
per year
MadCap Flare
$1,999
per year
MadCap AMS
$2,999
per year
Offerings
Pricing Offerings
CurataMadCap Flare
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)Includes a 12-month Platinum-level Maintenance Plan.
More Pricing Information
Features
CurataMadCap Flare
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
3% above category average
MadCap Flare
-
Ratings
Ideation8.01 Ratings00 Ratings
Approval workflows8.01 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings
Content calendar8.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
1% below category average
MadCap Flare
-
Ratings
Content hub8.02 Ratings00 Ratings
Embedded CTAs8.01 Ratings00 Ratings
Content distribution8.02 Ratings00 Ratings
Content promotion8.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
6% above category average
MadCap Flare
-
Ratings
Closed-loop tracking and reporting8.02 Ratings00 Ratings
Content performance analytics9.02 Ratings00 Ratings
Campaign optimization dashboard8.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Best Alternatives
CurataMadCap Flare
Small Businesses
Vyond
Vyond
Score 8.7 out of 10

No answers on this topic

Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CurataMadCap Flare
Likelihood to Recommend
8.0
(3 ratings)
7.6
(4 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
CurataMadCap Flare
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
MadCap Software
MadCap Flare has its problems, but it serves our team well as an authoring software. This would not be the case if we needed to regularly collaborate on articles, as Flare is prone to conflict issues when another person dares to breathe near an open topic. When working individually, though, it's fine. I'd love to see improvements to design, performance, and stability, but Flare remains one of the best softwares on the market for our needs as an authoring team. MadCap Central is well-suited to internal reviewing when every member is comfortable with Flare (the errors it tends to introduce set aside). SMEs, though, tend to find it hard to use. It's cluttered, some styles don't render, and it just seems like a failed attempt to reproduce Google Docs. I'd love to see improvements there, to help get our SMEs to want to use Central.
Read full review
Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Read full review
MadCap Software
  • Snippets, variables, and conditioning are all good
  • Once you set it up, updating Help websites is easy.
Read full review
Cons
Curata
  • more subscription plans as not all people need all features.
Read full review
MadCap Software
  • The software is often quite buggy, and certain bugs seem to date back nearly a decade and still persist.
  • Customizing shortcuts is often an ordeal.
Read full review
Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Read full review
MadCap Software
No answers on this topic
Usability
Curata
No answers on this topic
MadCap Software
MadCap Flare is in desperate need of an overall redesign. It relies heavily on dozens and dozens of tiny buttons that contain dozens of nested features. Clicking the wrong button can cause your software to freeze and crash. Building targets can be an absolute mystery, as far as all the files involved. It also has a tendency to freeze and crash. There's typically a huge learning curve for new hires who've never used it--nothing is intuitive.
Read full review
Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
Read full review
MadCap Software
I wish Google Docs would work for our purposes, but it doesn't have a lot of the technical writing features we need. Using Google Docs would make reviewing and edits much much quicker, but we need MadCap to house all our documents for our Help website.
Read full review
Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Read full review
MadCap Software
  • Saves time by offering a way to sync documents with other teammates.
  • Often requires time to troubleshoot random errors or bugs that pop up with seemingly no cause.
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

MadCap Flare Screenshots

Screenshot of Screenshot of