Likelihood to Recommend I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
Read full review Pros Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant. The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much! I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve. Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed. Read full review Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues. Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here. CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts. Mai Le Content Marketing Specialist
Read full review Cons more subscription plans as not all people need all features. Read full review Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead. Provide the option to download an entire folder of docs without entering to the folder itself. 'Watch' option for specific docs, not just for folders... Read full review Likelihood to Renew For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Read full review Usability Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
Read full review Support Rating The NewsCred team is very responsive and helpful with any technical issues.
Read full review Alternatives Considered The main difference that made me choose Curata over
Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
Read full review We started with
DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Read full review Return on Investment I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us. Read full review Marketing Teams can show the volume of work they produce Input forms mean we are getting all the details we need up front (saves hours per month) Users can prioritize and plan to make sure they are working on the right content at the right time Read full review ScreenShots Optimizely Content Marketing Platform Screenshots